In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. They discuss the advantages of participating in Black Friday, including capitalizing on existing customer interest and boosting sales. They also highlight the long-term impact of Black Friday on businesses, such as boosting confidence and solidifying brand and mission. Cierra and Jordan explain their approach to supporting students during Black Friday launches, providing curriculum, accountability, and mindset support. The host expresses her surprise at the impact of Black Friday on small businesses and thanks the guests for sharing their insights.

Find Cierra and Jordyn online: 

• jordynbailey.com 
• robbinscollective.com 
• instagram.com/thejordynbailey 
• instagram.com/sell.with.cierra

Join their program! BFBLaunch.com

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Black Friday as a Profitable Opportunity [00:01:52] 

Leveraging Black Friday for Service Providers [00:05:10] 

Creating Chaos-Free Black Friday Launches [00:08:36] 

Give yourself plenty of time [00:09:28] 

Strategic launching for Black Friday [00:10:17] 

Considerations for Black Friday campaign [00:11:08] 

The confidence boost and changing the way of doing business [00:17:34] 

Taking time off during the holidays [00:18:11] 

Success stories of Amanda and Cassie [00:19:32] 

The Black Friday launch strategy [00:25:35] 

The impact of Black Friday on online businesses [00:26:46] 

Topics Discussed:
Black Friday, online businesses, increase sales, revenue, Black Friday experts, launches, insights, strategies, profitable, audience, offers, exclusive offers, value, mini offers, bundle offers, overwhelm, start early, tasks, engage, selling, strategic planning, buyer's experience, B2C businesses, goals, variation, existing product, advantages, attention, interest, boost, financial benefits, long-term impact, confidence boost, sell, market, brand, mission, non-financial advantages, time off, holidays, success stories, students, unique, curriculum, recommendations, group meetings, accountability, questions, troubleshoot, mindset support, imposter syndrome, doubts, launching, support, small businesses, Instagram handles, website, Black Friday boot camp, support system