MAPPED OUT

This episode of "She's Busy AF" with Abby Littlefield, Executive Director of Kindred Exchange is all about making an impact. In this podcast, Abby shares the most valuable lesson she's learned from her work: the importance of balancing impact and ethics. She explains how Kindred Exchange is making a difference through its three pillars of conversation, consulting, and cohorts, and how they measure success through storytelling and building relationships. Abby also discusses the importance of being mindful and ethical when sharing stories from vulnerable communities and how Kindred Exchange is using innovative strategies to reach more people and raise awareness for their cause. Overall, this is a highly informative episode surrounding the non-profit space, but with lines that can be drawn to any business seeking to ethically market themselves. 

• Find Abby online: https://www.instagram.com/abbyylittlefield/ 
• Learn more about Kindred Exchange: https://www.kindredexchange.org/ 
• Donate to Kindred Exchange:  https://www.kindredexchange.org/donate 
• Tune into the We Are For Good Podcast: https://podcasts.apple.com/us/podcast/432-the-future-of-philanthropy-gen-zs-unique/id1527323627?i=1000615698240 

Topics Discussed: She's Busy AF, podcast, Abby Littlefield, Executive Director, Kindred Exchange, nonprofit organization, ethical, sustainable, mission work, development, business training, entrepreneurs, vulnerable communities, conversation, consulting, cohorts, Uganda, graduation, impact, data, storytelling, consent, nonprofit marketing, mindful, technology, community involvement, volunteers, donors, Instagram, email list, monthly giving, cohorts in Uganda, Laos, Dominican Republic, business curriculum, multiple languages, podcast network, Ethical Narratives, cross-cultural setting.

Are you a business owner looking to grow your team and improve your website? In this episode of "She's Busy AF," Lauren and Bailey discuss the importance of team management, website design, and taking responsibility for mistakes in business. Bailey shares her experience in expanding her team and the benefits of delegating tasks, while Lauren emphasizes the need for clear expectations and project management processes. They also discuss common mistakes made in website design and the impact they can have on a business's credibility and pricing perception. The most valuable lesson from this episode is the importance of taking ownership of mistakes and using them as an opportunity to improve and grow. Tune in for more tips and insights from these two successful entrepreneurs.

Find her on social: instagram.com/honeywavecreative

Check out her new website: honeywavecreative.com 

Find Lauren on Social: @brandgoodtime | www.linkedin.com/in/laurenloreto

In this podcast episode, Lauren Loreto, the host of "She's Busy AF," discusses the latest trends in marketing and business. She talks about the impact of the economy on businesses and delves into three trends in the business and marketing space, including the rise of podcasting, the importance of LinkedIn as a marketing tool for B2B businesses, and the increasing use of artificial intelligence (AI) in marketing and business. She also recommends three tools that have helped her agency save time and improve efficiency, emphasizing the importance of ramping up efforts in Q3 to prepare for the busy season in Q4.

Follow us on Instagram: @brandgoodtime
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
Click here to try out Podqueeze (affiliate link).

Lauren talks about: trends in marketing, business, Q3, B2B agency, economy, podcasting, C-suite executives, personal brand, LinkedIn, lead generation, artificial intelligence, AI, Grammarly, Copy AI, efficiency, Pod Squeeze, Loom, visibility, successs

In this episode of "She's Busy AF," host Lauren Loreto interviews web designer turned OBM, Liz Strong. They discuss the importance of leadership and tracking four critical numbers in business: lead stats, time stats, profitability, and service percentage. Liz shares her expertise in using data to make informed decisions and streamline processes to improve profitability and scalability. She emphasizes the need to focus on services that are actually profitable and to nurture relationships and word-of-mouth marketing. Overall, Liz's insights provide valuable guidance for creative entrepreneurs looking to grow their businesses in a ~ highly ~ sustainable way.

Find Liz on social: https://www.instagram.com/luxandvitadsn/ 

Subscribe to Liz's newsletter: https://luxandvita.ck.page/b3ce0569dc 

Find Lauren on Social: @brandgoodtime | www.linkedin.com/in/laurenloreto

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Topics discussed: website designer, entrepreneur, leadership, business setup, lead stats, time stats, profitability, service percentage, newsletter, creative entrepreneurs, tracking time, Toggle, Time Camp, data, informed decisions, measuring profitability, formula, hourly rates, finance professional, marketing channels, profitability margins, delegation, relationships, word of mouth marketing, service offering, financial health, Instagram DMs, email list.

In this episode of "She's Busy AF", host Lauren Loreto interviews Alyson Caffrey, founder of the Operations Agency, the co-creator of the Operations Simplified™ Framework, and the author of The Sabbatical Method: Create a business that can function without you. They discuss the importance of work-life harmony for business owners and the mindset shift needed to effectively delegate tasks to a team. Alyson emphasizes the need for a solid foundation before delegating and the incremental process of building trust and increasing delegation over time. They also touch on The Sabbatical Method, data-driven decision-making, and the importance of taking breaks to avoid burnout. Overall, the conversation highlights the importance of building a solid foundation for a business and prioritizing work-life harmony.

Find her on social: @alycaffrey
Buy her new book: https://amzn.to/3MJQsGC
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Follow us on Instagram: @brandgoodtime
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto


Timestamps:
Title: Introduction of Alyson Caffrey [00:00:16] Lauren introduces Alyson Caffrey, founder of Operations Agency and co-creator of Operations Simplified Framework, and talks about her expertise in streamlining backend operations.

Title: Importance of Work-Life Harmony [00:01:54] Alyson and Lauren discuss the importance of work-life harmony for business owners and the need to have pockets of friends for different lifestyles.

Title: Mindset Shift for Effective Delegation [00:05:17] Alyson talks about the mindset shift needed to effectively delegate tasks to a team and the incremental process of building trust and increasing delegation over time.

Training Wheels for Delegation [00:07:02] Alyson discusses the importance of an iterative process when delegating tasks to a team, using training wheels to guide them.

Avoiding Quality Issues When Delegating [00:08:40] Alyson suggests starting with low-hanging fruit and creating a list of non-negotiables to avoid quality issues when delegating tasks to a team.

Challenges of Maintaining Quality in a Growing Agency [00:11:53] Lauren and Alyson discuss the challenges of maintaining quality in a growing agency and the importance of having a process in place and someone owning quality.

Pushing Buttons and Pulling Levers [00:13:37] Alyson discusses the challenges of delegating tasks to a team and the importance of having a solid foundation before doing so.

The Sabbatical Method [00:17:21] Alyson talks about her upcoming book on the sabbatical method and how it can help business owners build systems to function without them, whether for longevity or for exit.

Removing the Founder [00:19:44] Lauren raises a question about how to maintain a company's culture and values when the founder is removed, especially in the context of a potential acquisition.

Building for Longevity vs. Exit [00:20:43] Alison discusses the importance of determining whether a business is being built for longevity or for an exit strategy.

Corporate vs. Small Business Operations [00:21:29] Alison compares the differences between corporate and small business operations and how small businesses can leverage corporate strategies.

Simplicity in Decision Making [00:25:38] Alyson and Lauren discuss the importance of data-driven decision making and the power of making quick, informed decisions as a founder.

Importance of Simple Operations

Get ready to shake it off with this episode of "She's Busy AF" where our host, Lauren Loreto, spills the tea on Taylor Swift's marketing genius. From her humble beginnings to her chart-topping albums and sold-out tours, Taylor's journey is a masterclass in authenticity, adaptability, emotional connection, and data-driven decision-making. Lauren also reveals how Taylor's fan engagement and interaction have created a fierce bond between her and her fans, resulting in loyal following and epic stadium shows. So, whether you're a die-hard Swiftie or a business owner looking to learn from the best, this episode is a must-listen. Tune in and get ready to be enchanted by the marketing strategies of one of the biggest pop stars in the world.

Follow us on Instagram: @brandgoodtime
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and professional lives, their roles at Brand Good Time, and how they almost didn't pick each other for the job. They also talk about Lakes' background in non-profit strategy and how it led her to her current role. The conversation covers topics such as effective project management, maintaining strong client relationships, setting healthy boundaries, and work-life harmony. The episode ends with a teaser for a future segment where Lakes and Lauren will share client horror stories.

Follow us on Instagram: @brandgoodtime
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
Connect with Lakes on LinkedIn: https://www.linkedin.com/in/lakenwallace/

In this podcast episode, Lauren discusses the importance of personal branding for businesses and provides three key considerations for building your personal brand: authenticity, creating a plan, and networking. She provides tips on how to show up authentically on social media, how to align your social media plan with your values and goals, and how to engage with your audience and build a community. Tune in to learn how to establish a strong personal brand and online presence to grow your business.

Follow us on Instagram: @brandgoodtime

Check out our services: www.brandgoodtime.com

Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this episode, we're diving into the world of email marketing and sharing 7 essential tips for creating an engaged and converting email list. Whether you're a small business owner, an entrepreneur, or a marketer, having a strong email list can be a game-changer for your business.

Whether you're just starting out with email marketing or looking to take your current email list to the next level, this episode is packed with practical tips and insights to help you create a highly engaged and converting email list. So grab your headphones and tune in to learn how to make the most of this powerful marketing channel!

Follow us on Instagram: @brandgoodtime
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Looking to expand your email list and boost your business? In this episode, we're sharing 5 realistic and efficient ways to grow your email list, from optimizing your website and leveraging social media to hosting webinars and using paid advertising. With these strategies, you'll be able to reach a wider audience, connect with potential customers, and build a strong email list for your business. Tune in now to learn how to grow your email list.

Follow us on Instagram: @brandgoodtime
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto