MAPPED OUT

Between suffering in the heat and not being able to put down her Chobani Pumpkin Spice Creamer because she IS that b*tch, these are the things Lauren can’t get enough of.  This is Obsessions Anonymous Vol 2.

Topics discussed:

• Lauren's addiction to Chobani Pumpkin Spice Creamer
• Theming birthday parties because Lauren is type A and everything must be planned 
• Having 2 internet providers
• The most refreshing margarita you’ll ever sip on

Brand evolution is inevitable – especially in service-based businesses. An AC repairman, over time, has to learn to work with new thermostat systems. A marketing business has to evolve with consumer behavior and trends as new platforms enter the market. In this episode, Lauren talks about forms of brand evolution that service-based businesses go through, why it’s a great thing, and her take on how to adapt to ‘changing times.’ She also dives into discussing the plans for growth at Brand Good Time and what this evolution looks like for them.

Topics discussed:

• How planning is crucial not only to your biz but the development of your brand.
• How we’re integrating a 90 day planning strategy within Brand Good Time
• How we're hiring internally (and open positions, if you're interested!)
• Creating SOP’s and how simplifying them creates smoothness of processes

Join our team: brandgoodtime.com/join-our-team

90% of the success you’re experiencing right now is because of the efforts you put into play 90 days ago. Tune in to learn the process Lauren takes all of her clients through when planning for the next 90 days. Definitely grab a pen and paper or open your notes app to jot some notes down because this one is super robust and will help you plan the next 90 days of your business.

Topics Discussed:

• How one piece of content won't always make or break a client sale
• Our 3 step process for creating a 90 day marketing strategy
• Questions to ask yourself in the creation of your processes
• Ideas for the top, middle and bottom of your marketing funnel (and how they're not all mutually exclusive)
• How to create strategies for marketing within your 90 day strategy with a robust example
• The difference between brand building and evergreen marketing strategies and tactics

Check out our 90 Day Strategy Service: brandgoodtime.com/work-with-us 

Get on the Toastworthy email list (our Friday newsletter): https://brandgoodtime.com/#toastworthy 

Connect with us on Instagram: @shesbusyaf @brandgoodtime

Tune in as Lauren talks about the 4 sales and marketing strategies she’s leaving in Q3, and what this means for the strategies in place for Q4. She dives into Instagram algorithm changes, podcasting strategies, client gifting, and sales strategies.

Topics discussed:

• How good strategies are not rinse and repeat, but good PROCESSES are
• How we’re combatting Instagram algorithm changes to still see results
• How we’re refining some of the efforts we already have in place
• Why we love client gifting and how we’re elevating it for our clients as we enter Q4
• How we’ve shifted our sales strategies and already seen a difference in qualified leads 
• And of course, Taylor Swift’s new album dropping this October 

Get on the Toastworthy email list (our Friday newsletter): https://brandgoodtime.com/#toastworthy 

Work with us: brandgoodtime.com/work-with-us  

Connect with us on Instagram: @shesbusyaf @brandgoodtime

Sign up for Honeybook for just $1/mo: http://share.honeybook.com/brandgoodtime 

Sparked by the new Victoria's Secret documentary, this episode is dedicated to sharing the REAL stories of a few household name brands. Did any of these totally shock you? Send us a message on IG (@shesbusyaf) and let us know!

Campaign launches can be complicated. And daunting. And overwhelming. But they don't have to be a FLOP. We're dishing all the deets and how it applies to one particular client of ours in this episode and how you can plan successful campaign launches for years to come!

Work with us: brandgoodtime.com/work-with-us
Follow us on Instagram: @brandgoodtime

Ways of marketing business evolve. That's kind of a no-brainer statement. In 2022, there's no shortage of change. Change to old ways, addition of new ways, and some platforms even straight up jacking ways from other platforms. Staying on these trends (and honestly, ahead of them) is how you set yourself up for success. So, how do you stay on top of and ahead of new platform developments without pulling your hair out? Tune in to find out Lauren's favorite way to take advantage of this decade's latest marketing strategy development (and what it even is).

Follow us on Instagram: @brandgoodtime @shesbusyaf
Learn how you can work with us: brandgoodtime.com/work-with-us

Truth be told, most businesses are NOT set-and-forget when it comes to growth and evolving of products and services. Why is this? Because consumer needs change. Market trends change. In this episode, Lauren shares how to know it's time to actively evolve your business, and just how to do it.

Follow us on Instagram: @brandgoodtime @shesbusyaf

We didn't go into business for ourselves to work a 9-5. In this episode, Lauren talks about why she works nights & weekends and why she endorses it, as well as tips for making your schedule work for you.

Follow us on Instagram: @brandgoodtime @shesbusyaf

Why is email marketing a must-have marketing tool in your business? How do you use email marketing to engage your audience? Tune in to learn specific tips WITH examples to help make email marketing one of your highest converting marketing tools.

Connect with me on LinkedIn: https://www.linkedin.com/in/laurenloreto/
Follow me on Instagram: @shesbusyaf @brandgoodtime