Nick Harbaugh talks with Shira Libhaber of Marcella, one of America’s fastest-growing fashion brands.

Shira dives into how the company combines timeless design, global expansion, and next-gen tech to create a scalable yet purpose-driven model.

📍 Timestamps:

(0:30) Shira joins live from ShopTalk Europe

(1:02) Marcella’s backstory: from Etsy to high-growth brand

(2:02) Tackling innovation as retail lead

(4:06) Expanding to Europe: UK, France, Germany

(6:08) Purpose in action: design, sustainability, education

(7:10) Fit tech & optimizing customer experience

(9:44) Advice for retail innovators

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