In this episode of the PRovoke Media podcast, Aarti Shah talks to Margot Edelman, GM of Edelman's Bay Area hub, about growing up in the PR's most famous family and why that has been a double-edged sword. She also reflects on how Edelman's tech practice has evolved to become one of its mightiest business drivers — and the new approach she takes to growing and expanding the company's presence in Silicon Valley.