The Publishing Performance Show

Mark Leslie Lefebvre - Unlocking the Secrets of Kobo and Wide Publishing


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Mark Leslie Lefebvre is a prolific author, book industry expert, and self-publishing innovator. He has published over twenty-five books across various genres, including thrillers, horror, paranormal non-fiction, and guides for authors. His industry experience includes leadership roles at Kobo, Draft2Digital, and several major book industry organizations.

In this episode:

  • Mark's journey as a writer, from early rejections to published author
  • The inspiration behind his horror and urban fantasy writing
  • Mark's writing process and collaboration with editors
  • The development and features of Kobo Writing Life
  • Comparison of Kobo to other platforms like Amazon KDP
  • Effective marketing tactics for authors, including price promotions
  • The importance of focusing on your niche audience
  • Mark's consulting work and advice for authors


Resources mentioned:

  • Kobo Writing Life
  • Draft2Digital
  • BookFunnel
  • Written Word Media
  • Fussy Librarian


Book recommendation: 

  • "The Business of Being a Writer" by Jane Friedman


Connect with Mark Leslie Lefebvre:

  • Website: https://markleslie.ca/
  • https://books2read.com/markleslie
  • https://books2read.com/markleslielefebvre
  • Twitter: https://twitter.com/markleslie
  • Instagram: https://instagram.com/markleslielefebvre


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

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