Market Analysis for ABA Businesses: Back To Basics

This week on the ABA Business Leaders Podcast, Stephen and April continue the Back to Basics series with a practical deep dive into market analysis — one of the most important, and often misunderstood, steps in building an ABA company.

From cutting through the noise of 40-page reports to understanding what your competitors really charge, this episode is all about asking the right questions and applying lessons you can actually use.

💡 Whether you’re planning your very first clinic or refining your growth strategy, you’ll walk away with a sharper sense of how to analyze your market and use that knowledge to make better business decisions.

🔍 Inside the Episode:

✅ The job that keeps changing – Stephen explains how quickly your role evolves once you open your doors, and why setting clear boundaries on services and clients is essential.

✅ Five questions that matter – April breaks market analysis down to the basics: Who, What, Why, Where, and How. No lengthy reports required, just clarity on the right questions.

✅ What people say vs. what they do – Stephen shares a hard-earned lesson about the gap between verbal commitments and the real-world follow-through required when launching clinics or new services.

✅ Defining your own goals – April reminds us that not every business needs to scale to a multi-clinic model. Growth should be aligned with your personal goals, not someone else’s playbook.

✅ Setting rates with confidence – Stephen stresses that rates should rise, not fall, with private funders, and that knowing competitors’ pricing keeps you competitive.

✅ Collaboration as strategy – April highlights the increasing demand for BCBAs and ABA services, and why working with other providers can strengthen both your business and your community.

📌 Resources:

✅ ABA Business Readiness Assessment – See where your business stands

✅Book a Consult with Stephen – Honest guidance from someone who gets it

📞 Want to get in touch via our new hotline? Give us a call at (737) 330-1432!

🎧 Tune in, take notes, and put these fundamentals into action — your business will thank you for it.