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How do you create an effective elevator pitch for your business? In this episode of the Small Business Tax Savings Podcast, Mike welcomes Brandon White about their four-part series, “Back of the Napkin to Business Plan and 11 Sides”. Brandon is an entrepreneur with two exists, lots of strikeouts, an angel investor, a former venture capitalist, and worked in Marketing at America Online.

He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the #1 social networking and e-commerce site for sport fishermen on the Internet. He bought the company back from investors in 2001 and led it to a successful exit a decade later to a large public media company. 

Tune in now and hear Brandon’s advice on creating an effective elevator pitch and how to write your own back-of-the-napkin business plan!

[00:25] Breaking Down The Market Opportunity

• Mike welcomes back his guest, Brandon White!
• Today’s topic is about the go-to-market plan, traction, and milestones

[01:15] How To Determine Your Market Size And Create A Go-To-Market Plan

• Business plans don’t have to be 50-pages long, they can be concise and get information across easily
• Market opportunity slide should build from the top down, not bottom up
• Investors will dive down into the market size and how much you can get
• Google is a great tool to find industry reports

[14:29] Attract, Engage, And Delight

• Public company SEC filings have an incredible amount of information
• Your go-to-market plan should spell out how you’re going to sell, distribute, and get the product to the customer
• Attract, engage, and delight model
• Identifying market opportunities and having milestones for 12 to 18 months

[19:03] Closing Segment

• Brandon shares with the listeners how to identify your market opportunities and come up with your go-to-market plan!
• Final Words

Key Quotes

“The business plan is your roadmap. And at some point, you are going to have to make first contact with your market and actually sell into it.” – Brandon White

Connect with Brandon through his:

Website: https://brandoncwhite.com/

LinkedIn: https://www.linkedin.com/in/brandonwhite/

YouTube: https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw

Instagram: https://www.instagram.com/brandoncwhite/?hl=en

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Podcast Host: Mike Jesowshek, CPA - Founder and Host of Small Business Tax Savings Podcast

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