Is MSP marketing a waste of money—or are you just doing it wrong?In this unfiltered episode of All Things MSP, hosts Justin Esgar and Eric Anthony tackle the controversial statement made at the Adobe Summit: "Marketers are full of 💩." They break down the real reasons why many IT service providers struggle to see results from marketing agencies and lead generation services.Whether you're a one-man shop or a growing MSP, this episode will help you rethink how you're spending time and money on marketing. From building a personal brand to managing client expectations, Justin and Eric dive into:
Why most MSPs fail at marketing (hint: it's not just the marketers)
What you really need before hiring an agency
The three pillars of successful MSP marketing
Real talk on lead generation services, brand building, and awareness
How to balance tech work with business growth

If you're frustrated with your marketing ROI or thinking about hiring a firm, this episode will give you the clarity (and reality check) you need.

🎯 Perfect for MSP owners, solo operators, and tech-forward business leaders.