Strategic thinking, curiosity, and innovation can turn traditional marketing roles into firm leadership opportunities.

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

In a special episode of Gear Up For Growth, host Jean Caragher hands the mic to guest facilitator Sarah Dobek, president of Inovautus Consulting, to lead an inspiring conversation about career opportunities in accounting marketing.

Joining the panel are four powerhouse leaders whose diverse journeys showcase just how far the profession has evolved:

Together, they offer a behind-the-scenes look at how accounting marketing has transformed from simple communications and event planning to a strategic, growth-driving powerhouse within firms—and where it's heading next.