If you have been trying to figure out how to build and market your business in alignment and struggle with doing that on social media, this episode is for you. This week, I'm joined by Harry Doull, the founder of Keap Candles, which is a NY-based Benefit Corporation started in 2015 and was inspired by a philosophical question: In an always-on world, how can we reconnect with ourselves and restore our balance with nature? Through artistry and regenerative practices, Keap’s candles have evolved to create what they couldn't find anywhere else: all-natural luxury candles that don't sacrifice scent quality or performance.

His biggest message to the active ingredient community is this: if you're finding a sense of internal misalignment with social media in business and or in your personal life, it is possible to operate without it (as we have been for the past 5 years) — and in fact grow a stronger, more resilient business in the process.

In this episode we are getting into building and marketing in alignment, alternative ways to connect and grow your community in a nourishing way, the power of candles and the element of fire and committing to your own inner vision even if it clashes with the norm. 

Keap is offering all Active ingredient listeners 10% off your first order when you use code FINDYOURWHY at checkout - my favorite scents are Wood Cabin and Wild Figs.

*GIVEAWAY* We will also be gifting a candle to 1 active ingredient listener who rates and reviews the show on apple and spotify - all you have to do is submit your review and send a screenshot to my personal IG and you enter to win! I'm currently burning my candle and it really is a goodie. 

Time Stamps:

07:14 - The decision to get off of social media entirely

17:35 - Building offline connections with your community and the impact on the business

24:16 - The future of social media and alternative platforms emerging

30:07 - The bigger role candles play in building connection

40:38 - listening and acting on inner guidance and long-term vision in business

55:27 - natural candle making and what makes Keap different

Links:

To connect with me: @sophieiweill

To check out Active Ingredient clips: @activeingredient

Nude Nation

Piano Piano Ceramics

Keap Candles

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