Marketing Bar

JOIN ME FOR A GLASS OF REAL ESTATE WITH 2 OF THE CALL BEFORE SHOWING PODCAST LADIES 

Today's conversation feels a lot like a sleepover with your girl friends where you're drinking wine and talking about all your juiciest secrets (except for the fact that we're unfortunately not drinking wine and the secrets are in the form of marketing strategies... 

Alex, Alison & Christine are real estate agents in different parts of the country who decided to start a podcast together all about real estate. 

Christine unfortunately couldnt join us but you will meet her in a future episode!

Here's what we dive into in today's episode:

Their mini bios (what they’re drinking, reading, listening to, and watching)

Their marketing strategies

Hosting client events (how they set it up, the cost, and following up afterwards)

Balancing mom-life and real estate + how they infuse motherhood into their businesses

Setting boundaries with clients

Podcasting advice 

Their holiday specific marketing plans

SAY HI TO THE CALL BEFORE SHOWING ON INSTAGRAM

SAY HI TO ME ON INSTAGRAM

GET THE WEEKLY SIP

GLASS OF MARKETING: HALLOWEEN EDITION

In honor of Halloween, I'm talking about SCARY MARKETING. You know the Sunday Scaries (the anxiety induced anticipation of the upcoming week and all that you have to do?) It's kind of like that - BUT MARKETING!

I'm taking you through the 8 haunted houses of marketing you should beware of and what you can do to avoid them at ALL COSTS (and market smarter, not harder)!

Put on your costume, pour yourself a spooky beverage, and get ready to dust off the cobwebs on your current marketing strategy.

MARKETING BAR SHOWNOTES

LET'S GRAB A DRINK ON INSTAGRAM

GET THE WEEKLY SIP

GLASS OF MARKETING: My Q4 Four! In this episode, I’m taking you through my Q4 FOUR - the four things I’m focusing on in Q4 to set myself up for a successful Q1. 

Tune in to this episode to hear me dissect them! 

Pssst… Love being a regular at Marketing Bar? Write a review! 

Tell everyone what you love about the show, an idea you got from listening, your favorite episode so for, when we you listen, or how the podcast has helped you / your biz!

To make it even sweeter, when you leave a review we’ll send you a little something special! Just screenshot your review and email it to [email protected] with the subject line “Podcast Review - Marketing Bar”. Include your mailing address and any topics you want to hear.

THE SHOWNOTES

MARKETING BAR INSTAGRAM

GET THE WEEKLY SIP

GLASS OF MARKETING: Breaking down the Q4 Launch! 

If there’s something I love, it’s hosting a party! And launching a membership or a course is a lot like planning and hosting a party. 

We recently wrapped up the Q4 launch at Modern Agent Social Club. So in this episode I’m taking you behind the scenes and breaking it all down! 

Like… Why we’re a closed door club, how many people signed up, the marketing strategies that fueled it all, and more! 

Even if you’re not planning to launch a membership or a course, this episode can help you think strategically about your entire marketing strategy and how to send a cohesive message! 

Press play now! 

MARKETING BAR INSTAGRAM

MARKETING BAR SHOW NOTES

THE WEEKLY SIP 

GLASS OF ENTREPRENEURSHIP (ON VACATION): When was your last 5 star experience? Was it at a resort, your favorite restaurant, the spa or your hair salon? 

Think back to that experience. What made it so memorable?

Maybe someone went out of their way for you. 

Maybe they just knew what you needed, before you did!  

In this very special episode of Marketing Bar, Marc (my husband) joins me ocean-side in Cabo on our 5 year anniversary, to dive into an idea we’ve been working on for years. 

How to run your business like a 5 star resort. Everything from crafting a personalized experience to wow-ing your clients with little touches.

We’re taking you through the 5 different touch points to take someone from “not a client” to “raving fan!” who wants to work with you again and again. 

Listen in on our conversation!

MARKETING BAR SHOWNOTES

MARKETING BAR INSTAGRAM

GET THE WEEKLY SIP

GLASS OF REAL ESTATE: This guest, I know so well that I can (and do!) tell you her entire brand menu from memory! 

She was one of the very first members of Modern Agent Social Club, in fact she’s been around before MASC was MASC. 

This episode, I’m chatting with my friend, Kristina Mollo Dunn! 

We talk about her lifestyle and personality infused approach that includes “Closing Day dances”, legendary closing gifts, the perfect balance mom life & real estate, an off the cuff approach, and so much more! 

Snag your fav beverage (or 3) and listen in as we deep dive into all of these topics and more!

MARKETING BAR SHOWNOTES

MARKETING BAR INSTAGRAM

MODERN AGENT SOCIAL CLUB INSTAGRAM

JOIN MASC WITH KRISTINA

GLASS OF SOCIAL MEDIA: If you’ve ever watched The Bachelor, you’ve seen the group dates. 

Where the group of women go mud wrestling, writing (and singing) love songs, or perform a comedy skit in hopes of standing out and getting 1:1 time with the lead of the show. 

Social media can feel like that sometimes. 

We’re showing up with a million other people in the industry, competing for the client hoping for that chance for 1:1 time to tell them why they should choose us!

Think of this episode like our 1:1, social media strategy date! Except without the drama of The Bachelor. This is just me telling you exactly what I would do in Q4 (& beyond) to get real estate clients. 

In this episode, I’m sharing the exact strategy I would follow if I wanted to get 5 real estate clients in the next 6 months. 

Press play to steal my strategy and start getting more clients and referrals converting from social media!

MODERN AGENT SOCIAL CLUB INSTAGRAM

THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH – 28TH

BONUS EPISODE 3 of 3: How Modern Agents Sell More Houses

Have you ever been to a furniture store where all the employees work on commission? 

They’re waiting for you around every corner. Asking if you’re finding everything okay. Wondering what you’re looking for. 

Yes, they’re trying to be helpful. 

But it interferes with your experience! 

After all, at a 5 star hotel, they’re not constantly asking you to upgrade. Or interrupting your experience. They’re bringing you things you didn’t know you needed, and letting you enjoy it! 

In this bonus episode, I’m breaking down how (and why) you should change your marketing mindset from commissioned sales person to 5-star experience curator. 

I also share the REV Method, AKA the secret to how Modern Agents sell more houses.

Press play on part 3! 

If you haven’t already, listen to Part 1 and Part 2 – then come back to this episode!

MODERN AGENT SOCIAL CLUB INSTAGRAM

THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH – 28TH

BONUS EPISODE 2 of 3: How Modern Agents Sell More Houses

We’ve all had those awkward conversations with people, where it’s impossible to find a connection. 

“Have you read any good books lately?” 

“Nope, sorry I don’t read.”

“Oh, that’s okay! Have you binged any good TV shows?” 

“No, I don’t watch TV either.”

“Well what do you like to do in your free time?” 

“Oh, not much.”

It’s uncomfortable to have conversations like these, but there’s a way to do business that builds connections FIRST (and with the right people!) so you can avoid these uncomfy convos!

Because…

“You have to have a connection before you’ll ever have a conversion!”

You can’t be afraid to repel just as much as you attract. And the way you do that, is by BEING YOURSELF. 

It’s what Modern Agents are best at! But there are 3 things that help Modern Agents sell more houses. 

In Part 2 of the Bonus Series – How Modern Agents Sell More Houses, I’m spilling the 3 things that help Modern Agents sell more houses AND what they post on social media to do it! 

Press play on part 2! 

If you haven’t already, listen to Part 1 – then come back to this episode!

MODERN AGENT SOCIAL CLUB INSTAGRAM

THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH – 28TH

BONUS EPISODE 1 of 3: How Modern Agents Sell More Houses

There are TONS of options when it comes to marketing your real estate business. 

Car signage, open houses every weekend, cold calling, paying for leads, door knocking, Facebook ads, a sign in your yard, etc. 

But when you’re a Modern Agent, a lot of those methods get thrown out the window (AND FOR GOOD REASON!)

This is Day of 1 of How Modern Agents Sell More Houses. 

I’m dissecting the 3 C’s of the Modern Agent Mindset - Commitment, Consistency, and Clarity to paint a picture of the streamlined approach Modern Agents take when marketing their business!

Ready to streamline your marketing approach? Press play on this bonus episode! 

MODERN AGENT SOCIAL CLUB INSTAGRAM

THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH - 28TH