Marketing Bar

GLASS OF REAL ESTATE: Did you know you can get real estate clients by sharing what you love (like watching The Bachelor?!) 

That’s exactly what today’s guest did. In fact, she’s turned ONE conversation about The Bachelor into FOUR real estate transactions. 

And you can do it too! 

In this episode of Marketing Bar, I’m joined by long-time Modern Agent Social Club member, Taylor Oldham and we dive deep into her strategies, brand menu, and dozens of topics that revolve around her marketing success as an agent. 

Pop in your airpods and hit play on this episode! 

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THE DOORS TO MODERN AGENT SOCIAL CLUB ARE OPEN SEPTEMBER 18TH - 28TH

GLASS OF: MODERN AGENT EXCLUSIVE

This week, I’m peeling back the curtain to reveal a newer feature at Modern Agent Social Club, (and a member favorite feature!) The Modern Agent Social Club - Members Only private podcast! 

In the Modern Agent Social Club - Members Only podcast, I break down the Weekly Game Plan. Short, action packed and designed to spark ideas to help you take action with your social media each week. 

The Weekly Game Plan is designed to make it easy for members to take action on social media, regardless of where they’re at! The game plans are designed to give you micro actions that move the needle and align with the current month’s content and strategies, so you can maintain your social media momentum.

This week’s podcast & game plan are designed around an Instagram Story Challenge to help you get consistent on stories, be more intentional, wishing you knew what to post to stories, just want to take things up a notch, etc. 

This is for you. Prompts to help you do it! 

There are two topics I outline in this episode - Daily Story Clips + 4 Strategic Story Prompts! Press play to unlock the good stuff!

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GLASS OF MARKETING: This is your permission slip to stop scrolling through reels day after day, constantly searching for a new social media strategy!

No more being overwhelmed by everyone telling you, “You have to do this strategy!” “No, don’t take that advice, use my strategy instead!” or "FOLLOW MY STRATEGY BECAUSE I SELL MILLIONS OF DOLLARS OF REAL ESTATE WITH IT!"

The constant noise has you constantly ping pong-ing from one thing to the next instead of having a solid tried and true framework that you STICK TO. 

Social media doesn’t have to be so complicated!

All you need is a plan and the content and tools to execute it! 

I designed Modern Agent Social Club with this in mind, and I give our members foundational social media strategies that are easy to implement PLUS all of the content to make it happen without creating everything from scratch!

The Modern Agent Method is TIMELESS. 

You can layer the trends on top, try new things and take your social media to the next level AFTER you have your foundational strategy down. 

That's how you know it will WORK!

In this episode, I break down the Modern Agent Method to give you a behind the scenes look at the foundational, Modern Agent Social Club strategies.

It’s the strategies that take you from just posting on social media to converting your followers into clients and referrals on social media. 

It works if you work it!

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GLASS OF REAL ESTATE: Grab somethig’ to sip on, press play, and sit down with us for this behind the scenes marketing chat! 

I’m joined (IRL) by longtime, local Modern Agent Social Club member, Aly Swezey. 

Aly and I became dear friends after getting to know each other over Instagram! We share a bond over beverages (yep, all of them!), book club, real estate, and marketing our businesses with an authentic approach.

Press play and listen in as we talk about collaborating with local businesses, niching down, growing a business and community, and how to avoid shiny object syndrome. 

If you think this episode is just for real estate agents - you’re wrong! It’s for anyone looking to grow an authentic business and build a community!

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GLASS OF MARKETING

I used to be in the mindset of if “I’m just not feeling it” that I couldn’t do any creative work.

But relying on “feeling like it” is NOT a recipe for success. It’s more like the path to indecision, inaction and paralyzation.

Over the years I have found some tried and true ways to pushing myself into the creative zone. Some are super simple, some require instant action and others are designed to get you thinking (and get the ball rolling).

I’m spilling all my secrets as I dive into my creative routines, accessories, and must have tools for getting in the CREATIVE ZONE!

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GLASS OF REAL ESTATE: Katy Caldwell is back! This time, as the first in-person guest on the Marketing Bar podcast! You heard all about her business and systems in  Episode 8 (How to Build a Business You Love Without the Overwhelm).

Prior to recording this episode, Katy and I put an “ask us anything” sticker on our IG stories, so you could ask us your burning questions about business, life, and social media. In this episode, Katy and I are answering your questions and chatting about TONS of other topics we get asked about. 

Here are a few questions Katy & I answer: 

How do you find motivation and stay on top of social media when life / work is crazy? 

Do you get overwhelmed when you don’t post for a while? And how do you start back up when you haven’t posted for a while? 

I don’t know what my Brand Menu should be. Can I change it later? 

Should I have 1 Instagram account or 2 (to keep personal & business separate)? 

If I were starting from scratch (or trying to determine my pinned posts), what 3 posts should I create? 

How networking online and building community led to the friendship Katy & I have and how can anyone do it!

How did you start your biz besties, accountability calls? 

Press play on this episode! 

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GLASS OF ENTREPRENEURSHIP: Filling your glass with a splash of mom life as I share my favorite products and tools for running my business with my baby.

This episode is an inside look at tips & takeaways I’ve learned from my (almost) first full year of motherhood AND the things that have been an absolute game changer for juggling mom life as a CEO. 

Listen to the full episode to hear about my favorite products and tools since having Henry that have made my life and running my business easier. And head to the shownotes for the links to all of them! 

No matter what stage of life you’re in, I hope this inspires you to find your own ways to simplify your life and your business! 

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GLASS OF SOCIAL - 10 Ways to Connect With Your Followers TODAY

Your social media posts are like little seeds you plant. 

Seeds that connect

Seeds that build your authority in the space

Seeds that remind people what it is you do

But if you're not watering those seeds, they're not going to grow.

The watering of the seeds is in the SOCIAL part of social media.

It's where you are an active participant on the app. 

You don't set it and forget it but rather, you make it a priority to cultivate a true community. 

A community is rooted in relationships. 

In today's episode, I'm sharing 10 ways you can show up right now and connect with your followers!

So that they know there is a real human behind the feed. 

So that they keep coming back.

So they remember that YOU are the one that can help them. 

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GLASS OF MARKETING: “It’s good to be better. But it’s better to be different.” -Sally Hogshead

In this episode, I’m talking about why being different is better than ‘out-doing’ your competition. 

Because too often we look at other people in our industry and try to replicate what they do. Whether it's a reel they posted, their branding, or simply trying to replicate the success they have. 

Instead of looking outward, what if we turned into ourselves? 

And focused on what we like, what we’re good at, and who we are to attract our right fit clients.

Instead of trying to be better, let’s be different!

The only thing you have to do to be different - BE YOURSELF. 

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GLASS OF REAL ESTATE: Some of the most binge-worthy Reels & TikToks are the ones of people doing the most mundane things. 

Like Emily Mariko prepping veggies, Kaylie Stewart’s “day in the life”, Sophia Richie’s “GRWM”, or the “Sunday reset” style content. 

Even though they’re filming and sharing things we all do, they’ve romanticized their lives with music, lit candles, and satisfying filters and transitions to keep us glued! 

But what else is it about that type of content that makes it so binge-worthy? 

It shows us THE LIFESTYLE and It's FAMILIAR. It also makes the most mundane, simple things seem comforting and cozy! 

Press play to this episode to hear me break down 3 types of lifestyle content you can infuse into your video strategy (and why you should share them on repeat)!

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