Marketing Bar

GLASS OF ENTREPRENEURSHIP (+ champagne for everyone)!

My marketing membership for creative real estate agents, Modern Agent Social Club turned 5 years old this week! 

For that reason, this episode is also a birthday celebration where I'm pouring champagne and spilling my top secrets to success!

Tune in to the full episode to celebrate this milestone and hear what I have come to realize are the 5 keys to online business success! (Number 5 is where the magic happens)!

A sneak peek:

1 - Your biggest competitive advantage

2 - Your focus determines your results

3 - What's really holding you back

4 - The marketing game changer

5 - Getting your clients/customers/students so invested in your business

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GLASS OF REAL ESTATE: How to leverage your listings to grow your local following

This is a special episode, for two reasons!

One - we made it to double digits (it’s our 10th episode of Marketing Bar podcast - woot woot!)

Two - it’s the first episode I’m recording in our new house! (AKA - the new MB HQ)

For such a special episode, I had to deliver something that I knew you’d love (and something that’s near and dear to my heart). 

So I’m pouring up a glass of real estate and sharing 7 ways to leverage your listing to grow your local following.

Listen to the full episode to hear me unpack each strategy and to steal the dozens of content ideas I spill! 

You’re gonna want to take notes. 

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GLASS OF SOCIAL: If your current social media strategy can be described as part off the cuff, part non-existant, this episode is for you!

The truth is, social media IS complicated, if we don't have a few things figured out.

In today's episode, not only am I going over the 4 things making your relationship with social media complicated, I'm also helping you uncomplicate it with some of my secret strategies. 

I DO NOT batch create content. You won't hear me saying "here's how to create 30 pieces of content in 30 minutes" because to create quality content, that isn't possible.

BUT, I have come up with some really do-able strategies that help me get ahead with social media content and uncomplicate it! And you can do it too!

So let’s pretend that we’re sitting on slip covered sofas, drinking white wine, eating warm pies straight from Jane Adler's oven, and get into today’s episode: 4 ways your relationship with social media is complicated (AND how to uncomplicate it). 

PS: Grab my free content planning doc in the shownotes. 

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GLASS OF ENTREPRENEURSHIP: You may know her from your other favorite podcast - Hustle Humbly. But I know her as my online business bestie and email accountability buddy.

She’s a realtor, podcast host, online business owner, wife, (human & dog) mama, rap enthusiast, and sweet tea & chocolate chip cookie addict!

Yeah, you guessed it. It’s the notorious - Katy Caldwell! 

In episode 8 of the Marketing Bar podcast, I sit down *virtually* with Katy where she pours up all her behind the scenes secrets to success. 

From business systems and keeping it simple to pivoting and passion projects, this episode is for the entrepreneur who feels overwhelmed and needs a little business pep talk!

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GLASS OF MARKETING: Have you ever thought… “Should I even bother emailing my database?” 

“Will people even read this email or are they just going to auto-delete it with the rest of them?”

“What if people unsubscribe from my database?”

“I’m already posting on social media. What’s the point of emailing?”

Well - put on your slippers, pour a glass of (whatever you feel like sipping on), and get cozy. You’ve officially been invited to join me… in my inbox! 

In this episode - we’re sticking to the really good marketing that shows up in my inbox, I’m addressing your reservations about email marketing (like the four “Negative Nelly” thoughts I mentioned above), and giving you 7 takeaways to infuse into your own email marketing strategy!

Have fun sippin’ on today’s episode! 

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GLASS OF SOCIAL: In this episode of the Marketing Bar podcast, I welcome OUR FIRST GUEST - Kayla Fox (@yourhomegirlkayla)! Wife to the hometown football coach, mama of 4, hair stylist turned real estate agent, Content Director at Modern Agent Social Club, and merch-maker extraordinaire! 

We share the biggest mistakes we see people make when it comes to showing up on social media & content creation. And dive into how to make creating (and consuming) your content more fun (because people get on social media to be entertained!) 

This episode will change your perspective about infusing pop culture (& personality) into your content, entertaining your audience, and repurposing the content you already have! 

PLUS we give you 5 THINGS YOU CAN DO TODAY to make your content more fun to create & consume.

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“You are going to fail. You’re going to have things that don’t go the way you thought they would. BUT there’s always so much to learn from that.”

In this episode of the Marketing Bar podcast - I’m pouring up the shortcuts to avoid the distractions that held me back in my business - with a few things I’m glad I did along the way, too. 

It’s what I wish someone would have told me when I was starting out AND what I’m glad I did and would do (if I had to do it all over) again. 

Press play on the episode for a deep dive on all 5 things!

Lean in to what you’re really good at

Know that you don’t need “fancy stuff” to be successful

Build an email list (not just a social media following) *one of the best decisions I made AND something I will always do

Name your product / business something that resonates with the audience you want to have

You need an audience before you start selling *another thing I’m glad I did and would do again

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Grab your journal and a pen - you’re going to want to take notes for this workshop style episode of the Marketing Bar podcast! 

In this episode, I challenge you to remember why you’re posting in the first place, teach 5 tips to infuse story-telling into your social strategy, AND give you 3 caption templates* (that use my story-telling tips) to customize and practice infusing into your own feed! Time to start thinking like a marketer, because you’re not selling houses in 1983! 

*Caption templates are linked in the show notes!

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It’s normal to want to blend in! In fact, it’s human instinct. BUT in a saturated market - it’s the exact opposite of what we should do. 

“In a crowded marketplace fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”

• Seth Godin

In this episode of the Marketing Bar podcast, we’ll sip on the importance of showing up as more than your job title on social media. 

And how working at Abercrombie & Fitch and 8 Express blazers taught me about the perfect marketing cocktail! 

In this episode of the Marketing Bar podcast we’ll dig into: 

• How to stand out in a saturated market. 

• The real reason people hire you. 

• How to be someone’s favorite follow on Instagram. 

• The Brand Menu. 

• How to make the perfect Marketing Cocktail. 

• And, 5 ways to infuse your personality into your brand. 

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If you want to build a business built on relationships versus cold leads, this approach will be your best marketing strategy!

When I first started my own business, I made a promise to myself. I would never market it in a way that I wouldn't want to be on the other end of.

I wanted my marketing plan to feel like having a glass of wine with a friend where I'd share my absolute best advice (whether it be about real estate or now online marketing). I wanted to be the person people gravitated towards, not the one they wanted to avoid. 

That's where the "Glass of Wine with a Friend" approach to marketing comes in! In today's episode I give you 5 ways you can start implementing this approach in your marketing so you can start being the friend people love and hands down, want to work with!

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