Marketing Bound: For New B2B Marketers

Marina Byezhanova has two identities: businesswoman and mother. And her happiest moments are when both of her worlds collide. The recruitment expert co-founded Pronexia and InfluenceHR. She was featured in Forbes, Fast Company, and Success Magazine. 

In this episode, Marina shares stories about how she immigrated to Canada in her teens; how tough it was to get a job with an unpronounceable last name; and the lessons she's learned in her 10 years of being an entrepreneur. Specifically, she shares the time they had to fire a HUGE client because their values didn't align. And this was at a time when they were growing their business. Definitely, a tough choice, but it helped build their reputation and success. 

Listen to hear more from Marina and how she built her personal brand through Linkedin.

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 Jeremy Mura is a Graphic Designer from Australia. At the young age of 25, he’s overcome a drug addiction and built six streams of revenue. With help from God and a good support system, he believes his success is the result of a strong mindset and taking action. In this episode, Jeremy exposes the opportunities of creating wealth online, how he leverages them, and how he manages so many projects. He also reveals what source of revenue makes the most money!

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www.noformulapodcast.com

 Jeremy Mura is a Graphic Designer from Australia. At the young age of 25, he’s overcome a drug addiction and built six streams of revenue. With help from God and a good support system, he believes his success is the result of a strong mindset and taking action. In this episode, Jeremy exposes the opportunities of creating wealth online, how he leverages them, and how he manages so many projects. He also reveals what source of revenue makes the most money!

Subscribe!

www.noformulapodcast.com

Everyone can use financial direction sometimes. Financial Coach, Christine Teh gives us tips on how to financially transition from corporate job to entrepreneur as well as tips on how to get out of debt. 

Her mantra, “love money and it will love you,” helps keep an abundance mindset, but she reminds us that money is just a tool.

In this interview, Christine reveals how she grew her LinkedIn network to over 25000 people in under 6 months. She tells us about her jump from the corporate world to becoming an entrepreneur. She also gives advice for new entrepreneurs and the methods she chose to grow her business.

Visit tehfinancialcoaching.com to work with Christine or connect with her on Linkedin. In the meantime, keep listening to hear why Christine works her hardest in the first two weeks of every month.

Subscribe!

www.noformulapodcast.com

Everyone can use financial direction sometimes. Financial Coach, Christine Teh gives us tips on how to financially transition from corporate job to entrepreneur as well as tips on how to get out of debt. 

Her mantra, “love money and it will love you,” helps keep an abundance mindset, but she reminds us that money is just a tool.

In this interview, Christine reveals how she grew her LinkedIn network to over 25000 people in under 6 months. She tells us about her jump from the corporate world to becoming an entrepreneur. She also gives advice for new entrepreneurs and the methods she chose to grow her business.

Visit tehfinancialcoaching.com to work with Christine or connect with her on Linkedin. In the meantime, keep listening to hear why Christine works her hardest in the first two weeks of every month.

Subscribe!

www.noformulapodcast.com

What comforts you during tough times?

For many Montrealers, it's listening to a familiar voice on the radio, like Morning Show Host, Terry Di Monte from CHOM 97.7. I interviewed him about how radio is impacted during catastrophes like COVID-19.

"[They want] Montrealers speaking to Montrealers about Montreal," Terry said describing how radio brings people together, especially during a crisis. 

Terry also reveals how he maintains a balance between being entertaining and being empathetic and stresses the importance of working together to get through this. 

Then I asked him, "Do you think the pandemic will have a lasting effect on the city?"

He explained that the pandemic will affect the restaurant industry in Montreal. And that, is a huge part of the culture. How do you think the pandemic will affect your city?

If you're a radio fan, you don't want to miss this episode. 

www.noformulapodcast.com

What comforts you during tough times?

For many Montrealers, it's listening to a familiar voice on the radio, like Morning Show Host, Terry Di Monte from CHOM 97.7. I interviewed him about how radio is impacted during catastrophes like COVID-19.

"[They want] Montrealers speaking to Montrealers about Montreal," Terry said describing how radio brings people together, especially during a crisis. 

Terry also reveals how he maintains a balance between being entertaining and being empathetic and stresses the importance of working together to get through this. 

Then I asked him, "Do you think the pandemic will have a lasting effect on the city?"

He explained that the pandemic will affect the restaurant industry in Montreal. And that, is a huge part of the culture. How do you think the pandemic will affect your city?

If you're a radio fan, you don't want to miss this episode. 

www.noformulapodcast.com

What would you do with 5 extra hours a week? Habit development coach, Scott Rust, talks to me about developing good habits to remain productive. As most of us are confined to our homes, this couldn’t have come at a better time. Thanks Scott!

So what do we chat about?

Scott also broke down the Art of Energy Management and how distractions can fall into one of the following:

Listen to this episode because Scott addresses how you should deal with each one.

www.noformulapodcast.com

What would you do with 5 extra hours a week? Habit development coach, Scott Rust, talks to me about developing good habits to remain productive. As most of us are confined to our homes, this couldn’t have come at a better time. Thanks Scott!

So what do we chat about?

Scott also broke down the Art of Energy Management and how distractions can fall into one of the following:

Listen to this episode because Scott addresses how you should deal with each one.

www.noformulapodcast.com

Luis Diaz, a Communication Specialist at Lexington Strategies and Professor of Strategic Communications at McGill University, sheds light on how to keep your corporate family close while social distancing.   

As a crisis management specialist, Luis admits that there was no way we could have fully planned for COVID-19. However, there are strategies and tactics to make sure you keep your employees on board.  

As soon as the pandemic hit, companies needed to make a plan (how to continue delivering services, how to manage employees, etc).  Then, practice open communication. No one knows what's happening, why lie about it? Being transparent is key.  Lastly, implement guided leadership. Explain the plan and why decisions were made over others.   

Luis also explained how to keep employees engaged if the pandemic lasts a long time.  

At his company, they even incorporated a social aspect (cocktail hour) for the employees. It turned out to be very successful and helpful.   

Watch the entire interview to see how Luis Diaz helped the employees he needed to lay off. And his opinion on Wells Fargo insisting their employees go back to work during the pandemic.   

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www.noformulapodcast.com