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Marketing Bound: For New B2B Marketers episodes
- #19: How to Keep Corporate Family Together while Social Distancing [BONUS EPISODE]
Luis Diaz, a Communication Specialist at Lexington Strategies and Professor of Strategic Communications at McGill University, sheds light on how to keep your corporate family close while social distancing.
As a crisis management specialist, Luis admits that there was no way we could have fully planned for COVID-19. However, there are strategies and tactics to make sure you keep your employees on board.
As soon as the pandemic hit, companies needed to make a plan (how to continue delivering services, how to manage employees, etc). Then, practice open communication. No one knows what's happening, why lie about it? Being transparent is key. Lastly, implement guided leadership. Explain the plan and why decisions were made over others.
Luis also explained how to keep employees engaged if the pandemic lasts a long time.
- Communication
- Purpose
- Looking out for one another
At his company, they even incorporated a social aspect (cocktail hour) for the employees. It turned out to be very successful and helpful.
Watch the entire interview to see how Luis Diaz helped the employees he needed to lay off. And his opinion on Wells Fargo insisting their employees go back to work during the pandemic.
Like and Subscribe!
www.noformulapodcast.com
20 min - #18: B2B Sales During The Pandemic [BONUS EPISODE]
In this special episode, Jason Bay, Co-Founder and Chief Revenue Officer at Blissful Prospecting discusses B2B Sales Strategies during this tough time.
He reminds us that selling should not stop at this time. However, the concept of providing value to your customers and prospects is more important than ever. How do you do this? He emphasizes that we are all going through a similar situation, so be empathetic. And, talk to your customers. Figure out their current pain points and see how you can help.
During the interview, Jason guides us through how he would approach sales for a service agency as well as a software business. He even identifies the underlying problem as to why people get sales wrong.
Definitely worth a listen.
Rate & subscribe!
www.noformulapodcast.com
Reach Jason here: https://blissfulprospecting.com/
18 min - #18: B2B Sales During The Pandemic [BONUS EPISODE]
In this special episode, Jason Bay, Co-Founder and Chief Revenue Officer at Blissful Prospecting discusses B2B Sales Strategies during this tough time.
He reminds us that selling should not stop at this time. However, the concept of providing value to your customers and prospects is more important than ever. How do you do this? He emphasizes that we are all going through a similar situation, so be empathetic. And, talk to your customers. Figure out their current pain points and see how you can help.
During the interview, Jason guides us through how he would approach sales for a service agency as well as a software business. He even identifies the underlying problem as to why people get sales wrong.
Definitely worth a listen.
Rate & subscribe!
www.noformulapodcast.com
Reach Jason here: https://blissfulprospecting.com/
18 min - #17: COVID-19 from a Nurse's Perspective [BONUS EPISODE]
Oncology Nurse from St-Mary's Hospital in Montreal, Melissa Montuori, is in good spirits despite the chaos surrounding COVID-19. She reveals that there is, in fact, a shortage of masks, visitor restrictions at the hospital and that there may be another spike in cases. She describes what it's like to be completely isolated to help protect her family and her patients. She reminds everyone to please stay home unless you want to donate blood as there is a shortage.
Get more information from Melissa by following her YouTube Channel: youtu.be/2LO9YXVO4vc
Follow her on Instagram @nurse.melll www.noformulapodcast.com
13 min - #17: COVID-19 from a Nurse's Perspective [BONUS EPISODE]
Oncology Nurse from St-Mary's Hospital in Montreal, Melissa Montuori, is in good spirits despite the chaos surrounding COVID-19. She reveals that there is, in fact, a shortage of masks, visitor restrictions at the hospital and that there may be another spike in cases. She describes what it's like to be completely isolated to help protect her family and her patients. She reminds everyone to please stay home unless you want to donate blood as there is a shortage.
Get more information from Melissa by following her YouTube Channel: youtu.be/2LO9YXVO4vc
Follow her on Instagram @nurse.melll www.noformulapodcast.com
13 min - #16: Marketing during the Pandemic [BONUS EPISODE]
The answer is not to scare everyone into thinking your product will save them from the virus. Shocking!
I chat with Salvatore Migliara, Founder of Rul3 Media, Creative Marketing Agency, to understand how to approach marketing during the trying times.
As an entrepreneur himself, he suggests providing as much value to your customers as possible. During this time of uncertainty, showing up for your customers, regardless of the time you put in, will help build credibility and trust. So when everything quiets down, your customers continue using your services.
If the pandemic lasts for several more months, Salvatore believes that marketing will adapt to the terms and regulations of what we are allowed to do. Regardless, it is ideal to maintain and even boost social media content to keep your brand top of mind.
To ask questions: https://rul3media.com/
www.noformulapodcast.com
Instagram @noformulapodcast
Facebook @noformulapodcast
Twitter @nfpod
12 min - #16: Marketing during the Pandemic [BONUS EPISODE]
The answer is not to scare everyone into thinking your product will save them from the virus. Shocking!
I chat with Salvatore Migliara, Founder of Rul3 Media, Creative Marketing Agency, to understand how to approach marketing during the trying times.
As an entrepreneur himself, he suggests providing as much value to your customers as possible. During this time of uncertainty, showing up for your customers, regardless of the time you put in, will help build credibility and trust. So when everything quiets down, your customers continue using your services.
If the pandemic lasts for several more months, Salvatore believes that marketing will adapt to the terms and regulations of what we are allowed to do. Regardless, it is ideal to maintain and even boost social media content to keep your brand top of mind.
To ask questions: https://rul3media.com/
www.noformulapodcast.com
Instagram @noformulapodcast
Facebook @noformulapodcast
Twitter @nfpod
12 min - #15: How the Canadian Government is helping during COVID-19
Want to know how the Canadian Government is helping your family and your business? Here is a 10-minute round-up of what you need to know, with CPA, Chartered Accountant, Evan De Poli. Note, regulations, policies, and funds are changing daily. This episode was recorded on March 21, 2020.
Some takeaways:
- 500,000 Canadians applied for employment insurance in the last week. Government seems to be able to help those who are qualified
- Wage subsidy from the Canadian Government is 10% of salary for a 3 month period. Businesses get up to $25000
- On top of that, there is $10 billion to be distributed to small businesses. There is a low-interest rate but can be worth saving your business contact Evan if you need help accessing this)
- Compensation is available for those who are sick
- If you need help, accountants are working via telephone
For links to everything mentioned in this episode: https://www.ckbw.ca/2020/03/22/need-help-heres-how-to-apply-for-ei-covid-19-related-benefits/
If you need any more information please contact Evan De Poli on LinkedIn.
20 min - #15: How the Canadian Government is helping during COVID-19
Want to know how the Canadian Government is helping your family and your business? Here is a 10-minute round-up of what you need to know, with CPA, Chartered Accountant, Evan De Poli. Note, regulations, policies, and funds are changing daily. This episode was recorded on March 21, 2020.
Some takeaways:
- 500,000 Canadians applied for employment insurance in the last week. Government seems to be able to help those who are qualified
- Wage subsidy from the Canadian Government is 10% of salary for a 3 month period. Businesses get up to $25000
- On top of that, there is $10 billion to be distributed to small businesses. There is a low-interest rate but can be worth saving your business contact Evan if you need help accessing this)
- Compensation is available for those who are sick
- If you need help, accountants are working via telephone
For links to everything mentioned in this episode: https://www.ckbw.ca/2020/03/22/need-help-heres-how-to-apply-for-ei-covid-19-related-benefits/
If you need any more information please contact Evan De Poli on LinkedIn.
20 min - #14: Tangible Business Advice During COVID-19, with Wendy Maynard [SPECIAL EPISODE]
Wendy Maynard, B2B Strategist, and Marketing Consultant reveals tangible advice on how to carry on from a business perspective, during COVID-19. What do I ask her?
1- Should businesses close shop until everything settles down?
2- Is it worth chasing government funds while you're trying to get new clients?3- Should entrepreneurs and small businesses cut costs where they can?4- Should employers lay off employees?5- What are some business opportunities at this time?6- What do you tell business owners who are freaking out?Ask Wendy more information here: www.businessprofitengine.com
Share this information!
www.noformulapodcast.com
13 min
About Marketing Bound: For New B2B Marketers
From the publisher's feed
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
Get additional resources at https://www.marketingbound.com/
Note from Laura: “With almost a decade of experience in marketing, there are a lot of things I could have done better. Looking back, there are so many mistakes I can help you avoid. Now, I’m on a new journey of my own as I start my role as Director of Marketing for a cyber security company. I’m so excited to share my marketing tips, what I learn in my new role, and to introduce you to Rockstar marketers to guide you through your B2B marketing career. You’ve come to the right place!”