Marketing Bound: For New B2B Marketers

Are you starting in B2B right out of university? Have you just transitioned in B2B marketing? Did you just switch over from B2C marketing? Yeah...it's confusing. And this episode is for you.

In this episode, here is what you can expect:

1. How confusing it is for everyone to enter the B2B world
2. The one thing that you 100% need to stay at a job, or else quit
3. How to respond to objections internally, like "but we always did it this way..."
4. How to take advantage of every marketing job you're in
5. How the average employee is wrong about putting in extra effort in their job. You should absolutely put in extra effort. I tell you the story about how it actually changed my life.
6. I also tell you about 3 projects I worked on for a company that helped change the business and got them believing in marketing!

Resources:

My interview with Mason: https://www.linkedin.com/video/live/urn:li:ugcPost:6929777999479259136/

Autopilot: https://journeys.autopilotapp.com/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

On this week's Monday mindfulness, let's talk about gratitude. There are two benefits of practicing gratitude. Check out how I implement it in my day to day and the positive effects it has on my life and how it can positively impact yours.

Additional Resources:

Eloise Gagnon's Episode: https://www.marketingbound.com/podcast/episode/3e07dc0b/8-importance-of-self-leadership-with-eloise-gagnon

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Here is how to leverage podcasting without having to manage a show: podcast guesting. If your manager has been mentioning the idea of a podcast or actually wants nothing to do with one, here is the next best thing.

In this episode, Kristin reveals:

1. How to generate revenue by being a podcast guest
2. The power of relationships when touring podcast shows
3. Examples of how she made money from being podcast guests

Resources:

Transcript: https://www.marketingbound.com/post/leverage-your-subject-matter-experts-as-profitable-podcast-guests

Kristin's Done-For-You Podcasting service: https://lauralb.krtra.com/t/DILHGbSOWwdT

Kristin's Done-With-You Podcasting service: https://lauralb.krtra.com/t/S9MFbie5yHCp

Kristin's free podcast pitch template: https://lauralb.krtra.com/t/cz28MIJrU6Xc

Kristin's first appearance on MB: https://podcasts.apple.com/ca/podcast/45-only-work-5-hours-a-week-like-kristin-molenaar/id1495717454?i=1000490509489

Kristin's LinkedIn: https://www.linkedin.com/in/kristinmolenaar/

YesBoss Homepage: https://lauralb.krtra.com/t/HSCR3yMtTPa4

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

I help entrepreneurs elevate their visibility + influence 𝗮𝘀 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗴𝘂𝗲𝘀𝘁, so they can attract new clients in just one hour per week.

Are you tired of marketing tactics that aren’t aligned with your zone of genius and require you to stop serving your clients to become a full-time marketer?

You’re in the right place.

At YesBoss, we’re all about keeping you in your zone of genius (*if your zone of genius is talking… like mine*).

𝐎𝐮𝐫 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐫𝐚𝐩𝐢𝐝𝐥𝐲 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐬 𝐲𝐨𝐮 𝐚𝐬 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 𝐚𝐧𝐝 𝐭𝐞𝐚𝐜𝐡𝐞𝐬 𝐲𝐨𝐮 𝐡𝐨𝐰 𝐭𝐨 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬, 𝐬𝐨 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐧𝐞𝐰 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐡𝐨𝐮𝐫 𝐩𝐞𝐫 𝐰𝐞𝐞𝐤!

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

On this week's Monday mindfulness, let's chat about effort. In marketing, more effort does not always mean better results. I explain what I mean and a few tips to help you prioritize your tasks every day.

Additional Resources:

My favorite self-help book, Atomic Habits, (CND link): https://amzn.to/3EQ3Ft6

My favorite self-help book (US link): https://amzn.to/395YUjp

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO many examples, that I link to below:

Additional Resources:

Transcript: https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content

GrooveHQ Example: https://www.groovehq.com/blog/turning-down-vc

AdEspresso Example: https://adespresso.com/guides/facebook-ads-beginner/

LeedFeeder Example: https://www.leadfeeder.com/blog/webinar-marketing/

CoSchedule: https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270

George's LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

George Chasiotis is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

On this week's Monday mindfulness I chat about success and how we've been taught to see success as fun and even easy. I break down why I think success is actually boring and why that is great news for everyone.

Additional Resources:

My favorite self-help book, Atomic Habits, (CND link): https://amzn.to/3EQ3Ft6

My favorite self-help book (US link): https://amzn.to/395YUjp

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Clear. To the point. Here are 8 tangible ways to develop your marketing skills when you're just starting out.

Additional Resources:

Book Recommendations as mentioned in episode: https://www.marketingbound.com/book-recommendations

Transcript: https://www.marketingbound.com/post/8-ways-to-develop-your-marketing-skills-faster

Let's keep in touch:

Connect with me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Introducing a new series I want to include in the Marketing Bound Podcast called Monday Mindfulness. If there is one thing I learned over the years, it's that you need to believe in yourself. So every Monday, I will release a short episode to help you get in the right mindset to have a great week. Let me know if you like this idea by reaching out to me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Additional Resources:

Marketing Bound Website: https://www.marketingbound.com/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Not sure what questions to ask when you're in an interview? Here are 10 questions to ask to make you look smart and determine if this is the best place for you to develop your marketing career. Plus, I include information you should gather before applying to a job in the first place!



Additional Resources:

Transcript: https://www.marketingbound.com/post/10-questions-to-ask-in-an-interview-for-a-marketing-job-in-a-small-b2b-company

Stat for marketing allocation in B2B businesses: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/what-average-marketing-budget-for-small-business

Let's keep in touch:

Connect with me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

About this episode:

In this trailer, I re-introduce the Marketing Bound Podcast. Now, the show is dedicated to helping new B2B marketers look good at work. I explain how it will benefit you and your career.

Additional Resources:

Trasncript: https://www.marketingbound.com/post/best-podcast-for-new-b2b-marketers

Let's keep in touch:

Connect with me on LinkedIn and let me know you listened to an episode: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!