Marketing Bound: For New B2B Marketers

Marketing Bound: For New B2B Marketers

By Laura L. BernhardBusinessEducationMarketing
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Marketing Bound: For New B2B Marketers episodes

  • #79: The Secret Behind Effective Video Ads, with Forbes 30 Under 30 Entrepreneur, Travis Chambers
    If you’re wondering how to create the perfect ad for your agency, this episode is for you.
    In fact, any service-based business can benefit from this episode.
    I interviewed Forbes 30 under 30 Lister ad founder of Chamber Media, Travis Chambers.
    In this episode, we chat about how he grew his agency to 12 million dollars in revenue, how to use ads to bring prospects through the customer journey and the 7 types of effective ads on social media.
    RESOURCES
    Viral Ads of Kobe and Lionel for Turkish Airlines (you for sure will recognize this): https://www.youtube.com/watch?v=Svlks_34XCcandt=140s (https://www.youtube.com/watch?v=Svlks_34XCcandt=140s)
    Video of his wife Chelsea: https://www.youtube.com/watch?v=Qhm7-LEBznk (https://www.youtube.com/watch?v=Qhm7-LEBznk)
    Ad for Transparent Labs with Blenders: https://www.youtube.com/watch?v=d9bTVlMH2Qc (https://www.youtube.com/watch?v=d9bTVlMH2Qc)
    Treadmill Act on America’s Got Talent: https://www.youtube.com/watch?v=mkQDEfYT4wA (https://www.youtube.com/watch?v=mkQDEfYT4wA)
    Latest Chamber Media Ad: https://youtu.be/ja1vlxKRQEU (https://youtu.be/ja1vlxKRQEU)
    GUEST BIO
    Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos/ and month for ads on Facebook, YouTube, Instagram, and Pinterest.
    Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others.
    Travis utilizes humor in advertising and marketing to catch the attention of customers and humanize brands through many well-known social video marketing campaigns. He is passionate about having a healthy work-life balance for himself and his employees, adhering to a four-day workweek within his company. In his free time, you can find Travis spending quality time with his family and traveling to epic places all over the world on a sustainable budget!
    _______________
    Subscribe to the Marketing Bound Podcast!
    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
    Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)
    35 min
  • #78: Steal This Effective Facebook Ad Strategy, with Alex Caragiannides
    Not sure how to leverage Facebook Ad Objections?
    This episode is for you.
    Alex Caragiannides shares how to leverage the 7 Facebook ad objectives - the order in which they should be used and how long each campaign should run for. His strategy builds a community around your brand and sets you up for generating leads.
    Listen today!
    RESOURCES
    How to catch LinkedIn content for a month (Tell them Laura sent you;) : https://automationwolf.com/ (https://automationwolf.com/)
    BSM Vault: https://www.digitalresultsmarketingagency.com/ (https://www.digitalresultsmarketingagency.com/)
    Alex’s LinkedIn: https://www.linkedin.com/in/alexcaragiannides/ (https://www.linkedin.com/in/alexcaragiannides/)
    GUEST BIO
    Alex started his career in the Mortgage industry. After moving to San Diego, he worked as a telemarketer at a large Mortgage company making about $300 per week. When he discovered the best opportunity for advancement was to become a Loan Officer, that is what he did. But he did not love the high-pressure work.
    Although Alex carved out a niche for himself among Veterans, rose quickly through the ranks, and became one of the top producing Loan Officers in San Diego, it was digital marketing that really excited him. When Alex discovered he could target consumers directly using Google and Facebook Ads, he knew in his heart a full-scale digital marketing agency would be his legacy.
    Alex went all in! He joined no less than 15 mastermind groups and after absorbing all the knowledge he could for five years, he then opened his own agency, BSM Vault.
    _______________
    Subscribe to the Marketing Bound Podcast!
    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
    Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)
    43 min
  • #77: How Inbound Marketing Helped Ken Okonek Build Multiple Successful Businesses

    Not sure if your inbound marketing efforts are working?

    This episode is for you.

    I interviewed Ken Okonek and he reveals what inbound marketing strategies helped him build multiple successful businesses:

    • Personal branding
    • Relationship management
    • Leadership values
    • Components of an effective website

      • If you are doubting your inbound marketing efforts, this episode is a great use case on how it works!


      RESOURCES

      Beacon Media and Marketing Website: https://www.beaconmm.com/

      Ken’s podcast about leadership: https://podcasts.apple.com/us/podcast/kenversations-with-ken-okonek/id1560852985

      Ken’s LinkedIn: https://www.linkedin.com/in/ken-okonek/

      Ken’s Instagram: https://www.instagram.com/kenokonek/


      GUEST BIO

      A small business owner living in Anchorage, Alaska. He’s a fan of entrepreneurship, reading, and volleyball. He’s also interested in fitness and coffee.

      _______________

      Subscribe to the Marketing Bound Podcast!

      Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

      Website: https://www.marketingbound.com/

      34 min
    • #76: Maximize Your SEO Efforts, with Kyle Roof
      I interviewed Kyle Roof, the ONLY person officially granted a patent on whether single variables are ranking factors in Google’s Algorithm.
      Yeah, he knows his stuff.
      Listen to the full episode to maximize your SEO efforts today and subscribe to the Marketing Bound Podcast.
      RESOURCES
      Here is the promo code to try PageOptimizer Pro (POP) for 15% off the monthly subscription: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP (https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP)
      Here is the first part of the interview with Averi: https://podcasts.apple.com/us/podcast/70-ultimate-blog-seo-guide-for-beginners-averi-melcher/id1495717454?i=1000512223416
      GUEST BIO
      Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency https://hvseo.co/ (High Voltage SEO) and the SEO tool https://pageoptimizer.pro/ (PageOptimizer Pro). Kyle is also the co-founder of https://internetmarketing.gold/ (Internet Marketing Gold), a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of https://www.youtube.com/channel/UCUqb8omUshWynZDFl8cZO7A (SEO Fight Club) a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.
      Kyle dedicated more than 2 years of his life to run over 400 scientific SEO tests based on the understanding that it's just plain math. He exposed the algorithm and patented his methods (Patent #10,540,263 B1) to discover single ranking factors that Google uses in its algorithm. This makes Kyle the only person in the SEO industry who has a patent to reverse engineer Google’s algorithm. can be hard to know where to start. Joanne wanted to help all businesses regardless of their marketing budget, and that is where Your Social Media planner was born.⁣
      Subscribe to the Marketing Bound Podcast!
      _______________
      Connect with Marketing Bound on Other Channels:
      YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg (https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg)
      Connect with the host, Laura:
      Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/)
      LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/)
      Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
      Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)
      27 min
    • #75: How To Create A Brand Identity That Generates Business, with Jeremy Mura

      It’s time to take advantage of your brand.

      I interview Jeremy Mura, and he reveals how to create a brand identity that helps grow your business.

      Here is a summary of our other talking points:

      • How content management boosts your brand
      • Step by step process to build a brand from scratch
      • How to gage your brand’s perception
      • How to leverage other people’s audiences

        • If you want to benefit from your brand, listen to this episode!


        GUEST BIO:

        Jeremy Mura is a brand identity designer and content creator from Sydney, Australia.  He has been in the design industry for over 7 years now working for both small and big brands worldwide. He has worked for brand names such as American Express, Telstra and Macquarie Business School. In that time he has also helped hundreds of people upgrade their design career from logo designers, illustrators, brand designers, web designers and many more.  ‍I’ve become known for my transparent, helpful and positive personality as well as creating practical content and courses that help launch beginners into the creative industry.


        RESOURCES:

        Website mentioned: https://kit.co/

        Previous Interview with Jeremy: https://podcasts.apple.com/us/podcast/23-overcoming-addiction-building-6-streams-revenue/id1495717454?i=1000471678234

        Jeremy's Instagram: https://www.instagram.com/thejeremymura/

        Jeremy's Courses on Skillshare: https://www.skillshare.com/user/jeremymura

        Jeremy's YouTube Channel with LOADS more free info: https://www.youtube.com/channel/UCsKxAGJpOi-tsJK18MQ9Fbg



        Subscribe to the Marketing Bound Podcast and share this episode.

        _______________


        Connect with Marketing Bound on Other Channels:

        YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

        Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


        Connect with the host, Laura:

        Instagram: https://www.instagram.com/thelauralbernhard/

        LinkedIn: https://www.linkedin.com/in/lauralbernhard/


        Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

        Website: https://www.marketingbound.com/

        29 min
      • #74: How To Leverage AI To Create Content, with Darby Rollins
        Everyone knows that eBooks, checklists and forms are good lead magnets, but have you ever thought about a book?
        I wanted to learn more about this technique. So, in what you’re about to hear, I chat with Darby Rollins about:
        How to write a book with Artificial Intelligence...yes you read that correctly!
        The kind of book you need to be writing for your prospects
        How to overcome writer’s block
        How to leverage your book in the sales process.
        Interested in writing a book for your prospects? Listen to this episode today.
        GUEST BIO:
        Darby Rollins is growth marketing and direct response copywriter who lives in Austin, Texas. Since launching a Private Label brand on Amazon in 2017, he has helped hundreds of businesses launch and grow their brands online. He is also the co-founder of SideHustle: The Party Game for Entrepreneurs. When not talking business, he's probably drumming, or eating tacos.
        RESOURCES:
        Conversion.ai: https://conversion.ai/?fpr=darby (https://conversion.ai/?fpr=darby)
        Play Side Hustle Game: PlaySideHustle.com
        Darby’s LinkedIn: https://www.linkedin.com/in/darbyarollins/ (https://www.linkedin.com/in/darbyarollins/)
        Darby’s LinkedIn: https://www.linkedin.com/in/darbyarollins/ (https://www.linkedin.com/in/darbyarollins/)
        Darby’s FB group focused on using AI to write books: http://www.jarvisunderground.com/ (www.JarvisUnderground.com)
        Get through writer's block: https://www.amazon.com/gp/product/B096G722P5 (https://www.amazon.com/gp/product/B096G722P5)
        Darby's Lead magnet: https://www.amazon.com/Amazon-Copywriting-Secrets-Million-Marketplace-ebook/dp/B08TWY3CVC (https://www.amazon.com/Amazon-Copywriting-Secrets-Million-Marketplace-ebook/dp/B08TWY3CVC)
        Darby's Book: https://www.amazon.com/Funny-Fundable-Ridiculous-Creativity-Imagination-ebook/dp/B08VDFQYSF/ (https://www.amazon.com/Funny-Fundable-Ridiculous-Creativity-Imagination-ebook/dp/B08VDFQYSF/)
        Subscribe to the Marketing Bound Podcast and share this episode.
        _______________
        Connect with Marketing Bound on Other Channels:
        YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg
        Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound)
        Connect with the host, Laura:
        Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/)
        LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/)
        Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
        Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)
        28 min
      • #73: Proven 5-Step Process to Win on Pinterest, with Rob Illidge

        If you're like me, Pinterest seems like a fun, carefree place to find recipes. But in this week's episode, Rob Illidge reveals his 5-Step process to win on Pinterest as a service-based business.

        We discuss strategy, hashtags, content planning competitor analysis and more. 


        GUEST BIO

        I founded Social Republic, the global social media agency, in 2015 as a "new way", an alternative to traditional agencies.  My journey with social media started in 2006, studying at an American university where I became one of the first Britons to access Facebook.  Having led in-house marketing teams for eight years, I was frustrated by the lack of transparency offered by agencies, and handed in my resignation at a global finance company one fateful Friday. Monday arrived, and with nothing more than a plan and a list of names, inspired by a cold calling scene from Will Smith’s Pursuit of Happyness, I got to work.  As a result of my sacrifices and determination Social Republic now works with famous ambitious brands, and brands with ambition to be famous, including; eBay, Pioneer, Red Bull and The British Red Cross.  I’m a regular fundraiser, competing in charity boxing events, and recently summited Kilimanjaro, raising money to support school children in Kenya.  So anything: social media, starting a business with no money, marketing or charity 😊

        RESOURCES

        Contact Rob directly here: [email protected]

        Connect with Rob on LinkedIn here: https://www.linkedin.com/in/rob-illidge-social-media-agency-ceo/


        Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter

        Subscribe to the Marketing Bound Podcast and share this episode.

        _______________

        Connect with Marketing Bound on Other Channels:

        YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

        Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

        Connect with the host, Laura:

        Instagram: https://www.instagram.com/thelauralbernhard/

        LinkedIn: https://www.linkedin.com/in/lauralbernhard/

        Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

        Website: https://www.marketingbound.com/

        31 min
      • #72: Secrets to Writing Effective Blogs, with Averi Melcher - Part 3

        If you're not sure what to write for your blog, this episode is for you. 

        In this last part of this 3 part series, Averi Melcher reveals the research you need to do so your blogs work for your business. We go through an impromptu content plan and outlines effective tips to better plan your next blogs. 

        GUEST BIO

        Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years.

        After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop.

        RESOURCES

        Link to Part 1 of Series: https://www.youtube.com/watch?v=QMGqt29qhSk 

        Link to Part 2 of Series: https://www.youtube.com/watch?v=oJ6exYs9qsM 

        Averi’s SEO Freebie: https://averimelcher34.ac-page.com/blogging-template

        Averi’s SEO Course: https://averimelcher.com/complete-seo-blueprint

        Averi’s Instagram: https://www.instagram.com/averimelcher/

        Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter

        Subscribe to the Marketing Bound Podcast and share this episode.

        _______________


        Connect with Marketing Bound on Other Channels:

        YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

        Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


        Connect with the host, Laura:

        Instagram: https://www.instagram.com/thelauralbernhard/

        LinkedIn: https://www.linkedin.com/in/lauralbernhard/


        Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

        Website: https://www.marketingbound.com/

        27 min
      • #71: Improve Website Ranking in Google, with Averi Melcher - Part 2

        Ready to improve your blog content? This episode is for you!

        Averi Melcher gives a mini masterclass about SEO to grow your business. This is the second part of the 3-part series. In this part, Averi reviews:

        • The definition of keywords
        • The importance of aligning buyer intent with your blogs
        • The SEO toolkit you need to get started 
        • Why content planning needs to be part of your SEO strategy. 

          • By applying this information, you can improve your website ranking on Google.

          GUEST BIO

          Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years.

          After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop.


          RESOURCES

          Link to Part 1 of Interview: https://www.youtube.com/watch?v=QMGqt29qhSk  

          Averi’s SEO Freebie: https://averimelcher34.ac-page.com/blogging-template

          Averi’s SEO Course: https://averimelcher.com/complete-seo-blueprint

          Averi’s Instagram: https://www.instagram.com/averimelcher/

          Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter

          Subscribe to the Marketing Bound Podcast and share this episode.

          _______________

          Connect with Marketing Bound on Other Channels:

          YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

          Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


          Connect with the host, Laura:

          Instagram: https://www.instagram.com/thelauralbernhard/

          LinkedIn: https://www.linkedin.com/in/lauralbernhard/


          Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

          Website: https://www.marketingbound.com/

          21 min
        • #70: Ultimate Blog SEO Guide for Beginners, with Averi Melcher - Part 1

          Ready to increase your website traffic? This episode is for you!

          Averi Melcher gives a mini masterclass about blogging SEO to increase the traffic to your website. This is the first part of the interview where she:

          • Defines SEO
          • Explains why it’s important
          • Reviews the 6 factors to get your blog to rank in Google
          • Mentions some external factors to consider when writing an awesome blog post

            • GUEST BIO

            Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years.

            After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop.


            RESOURCES

            Averi’s SEO Freebie: https://averimelcher34.ac-page.com/blogging-template

            Averi’s SEO Course: https://averimelcher.com/complete-seo-blueprint

            Averi’s Instagram: https://www.instagram.com/averimelcher/

            Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter

            Subscribe to the Marketing Bound Podcast and share this episode.

            _______________

            Connect with Marketing Bound on Other Channels:

            YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

            Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


            Connect with the host, Laura:

            Instagram: https://www.instagram.com/thelauralbernhard/

            LinkedIn: https://www.linkedin.com/in/lauralbernhard/


            Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

            Website: https://www.marketingbound.com/

            28 min

          About Marketing Bound: For New B2B Marketers

          From the publisher's feed

          Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!