Marketing Bound: For New B2B Marketers

Marketing Bound: For New B2B Marketers

By Laura L. BernhardBusinessEducationMarketing
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Marketing Bound: For New B2B Marketers episodes

  • #69: Should You Start a Podcast for Your Business? with Laura L Bernhard

    Wondering if you should start a podcast for your business? This episode is for you!

    In this episode:

    1. Review podcast stats that will help you decide if you should start a podcast for your business

    2. Debunk 5 podcasting myths

    3. Difficulties in podcasting so you have a better understanding of the scope of this content marketing strategy

    4. Benefits of having a podcast in your business


    If you need help deciding if you should start a podcast, this episode is for you!


    RESOURCES

    Generate leads with your podcast with this workbook of 100-slides, 9 exercises, perfect for service-based entrepreneurs and businesses to build a profitable podcast: https://www.marketingbound.com/generate-leads-with-your-podcast

    Stay tuned for the "How to Generate Leads with your Podcast" workbook coming out this week!

    Sign up for the Monthly Marketing Bound Newsletter: https://www.marketingbound.com/newsletter 

    _______________


    Connect with Marketing Bound on Other Channels:

    YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg 

    Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound 


    Have any questions? Connect with the host, Laura:

    Instagram: https://www.instagram.com/thelauralbernhard/  

    LinkedIn: https://www.linkedin.com/in/lauralbernhard/  


    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.  

    Website: https://www.marketingbound.com/

    25 min
  • #68: Email Marketing 101: How to Get Started, with Kim DeGracia

    Need help getting started with email marketing? This episode is perfect for you.

    I interviewed Kim DeGracia, and we discuss:

    • The 3 steps to optimize each email
    • The number one thing that helps build rapport with your email list,
    • An example of an email sequence so you can implement it right after this episode
    • How to measure what’s working with your email
    • Email marketing tools to help you get started
    • Tips to get people to open your emails

      • If you need direction on email marketing, this episode is for you!


      RESOURCES

      Sign up for the Monthly Marketing Bound Newsletter: https://www.marketingbound.com/newsletter

      Follow Kim on Instagram here: https://www.instagram.com/copywithkim/

      Check out her website here: https://www.kimdegracia.com/


      Tools we mentioned:

      Autopilot: https://www.autopilothq.com/

      FloDesk: https://flodesk.com/

      BombBomb: https://bombbomb.com/


      GUEST BIO

      Kim DeGracia is a medical copywriter and launch strategist who helps medical professionals launch their health programs & courses with confidence and ease. While she has a PhD in polymer science and engineering, her true passion lies in copywriting.

      Subscribe to the Marketing Bound Podcast!


      _______________


      Connect with Marketing Bound on Other Channels:

      YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

      Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


      Connect with the host, Laura:

      Instagram: https://www.instagram.com/thelauralbernhard/

      LinkedIn: https://www.linkedin.com/in/lauralbernhard/


      Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

      Website: https://www.marketingbound.com/

      23 min
    • #68: Email Marketing 101: How to Get Started, with Kim DeGracia

      Need help getting started with email marketing? This episode is perfect for you.

      I interviewed Kim DeGracia, and we discuss:

      • The 3 steps to optimize each email
      • The number one thing that helps build rapport with your email list,
      • An example of an email sequence so you can implement it right after this episode
      • How to measure what’s working with your email
      • Email marketing tools to help you get started
      • Tips to get people to open your emails

        • If you need direction on email marketing, this episode is for you!


        RESOURCES

        Sign up for the Monthly Marketing Bound Newsletter: https://www.marketingbound.com/newsletter

        Follow Kim on Instagram here: https://www.instagram.com/copywithkim/

        Check out her website here: https://www.kimdegracia.com/


        Tools we mentioned:

        Autopilot: https://www.autopilothq.com/

        FloDesk: https://flodesk.com/

        BombBomb: https://bombbomb.com/


        GUEST BIO

        Kim DeGracia is a medical copywriter and launch strategist who helps medical professionals launch their health programs & courses with confidence and ease. While she has a PhD in polymer science and engineering, her true passion lies in copywriting.

        Subscribe to the Marketing Bound Podcast!


        _______________


        Connect with Marketing Bound on Other Channels:

        YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

        Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


        Connect with the host, Laura:

        Instagram: https://www.instagram.com/thelauralbernhard/

        LinkedIn: https://www.linkedin.com/in/lauralbernhard/


        Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

        Website: https://www.marketingbound.com/

        23 min
      • #67: Branding Framework that Elevates Customer Experience, with Antonio Patric Buchanan

        Not sure how branding can help your small business? This episode is for you!

        I interviewed Antonio Patric Buchanan, and he:

        • Describes the difference between marketing and branding;
        • Explains the importance of customer experience in every business;
        • Mentions the emotional drivers that make us fall in love with certain brands; and
        • Reveals a branding framework that you can use to develop your own brand

          • If you want to elevate your customer experience, listen to this episode today!


          RESOURCES

          Follow Antonio on Twitter here: https://twitter.com/apbmoxie

          Follow Antonio on Instagram here: https://www.instagram.com/apbmoxie/

          Follow Antonio on LinkedIn here: https://www.linkedin.com/in/apbmoxie/

          Check out his website here: https://antonioandparis.com/#2


          GUEST BIO

          Antonio Patric Buchanan has spent his career influencing some of the world’s top brands. His career took off at VMLY&R, Ogilvy, and FCB where he led strategic planning and account management functions on global accounts such as, American Express, Citigroup, Verizon, P&G, Disney, Levis and IBM to name a few.

          Antonio is now the Co-Ceo and Chief Strategy Officer of the global brand innovation & design firm, Antonio & Paris, with offices in Los Angeles, Paris, Miami, Portland, Manila, and Mexico City.

          Antonio has been named one of the top creative thinkers by AdAge, named on the top innovative thinkers list for Wallpaper Magazine and one of the top 100 executives on Black Enterprise’s BE 100 list.


          Subscribe to the Marketing Bound Podcast!

          _______________

          Connect with Marketing Bound on Other Channels:

          YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

          Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


          Connect with the host, Laura:

          Instagram: https://www.instagram.com/thelauralbernhard/

          LinkedIn: https://www.linkedin.com/in/lauralbernhard/


          Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

          Website: https://www.marketingbound.com/

          44 min
        • #66: TikTok can make your Business an Extra $2000 per month, ask Joanne Bartolome

          Thinking of leveraging TikTok for your service-based business? This episode is perfect for you.

          I interviewed Joanne Bartolome, and she reveals exactly what you need to know to get started:

          • The opportunities of building your brand and your business on TikTok;
          • The types of TikTok videos that work for her business
          • The frequency and delivery strategy she uses on the platform
          • She provides tangible tips on how to plan TikTok content;
          • Tells us why you should be on TikTok even as a service-based business;
          • She goes into detail about how to create and deliver content on multiple platforms

            • If you are ready to take on TikTok, listen to this episode!


            RESOURCES

            Use code MARKETINGBOUND to get 10% off of https://yoursocialplanner.com/

            Free access to work and discount on course with this link: https://empathie.podia.com/?coupon=MARKETINGBOUND

            Follow Joanne on Instagram here: https://www.instagram.com/joannejbart/

            Check out her website here: www.empathie.ca 


            GUEST BIO

            As an introverted brand strategist, online collaborator, and connector, Joanne is the owner of a marketing business in Edmonton with the recent launch of Your Social Planner. She is a conscious leader that lives every day to the fullest while helping business owners craft their unique online story for social media. ⁣

            Her first company was founded on the idea that marketing tactics can become overwhelming for business owners. From social media, blogging, content creation, videos, photos and so much more, it can be hard to know where to start. Joanne wanted to help all businesses regardless of their marketing budget, and that is where Your Social Media planner was born.⁣

            Subscribe to the Marketing Bound Podcast!


            _______________


            Connect with Marketing Bound on Other Channels:

            YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

            Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


            Connect with the host, Laura:

            Instagram: https://www.instagram.com/thelauralbernhard/

            LinkedIn: https://www.linkedin.com/in/lauralbernhard/


            Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

            Website: https://www.marketingbound.com/

            28 min
          • #65: Best Instagram Trends to Build an Engaged Audience, with Lucas O’Keefe

            Not sure about how to build an engaged audience on Instagram in 2021?

            I interviewed Lucas O’Keefe, and he reveals the trends to focus on in 2021. Here is a summary:

            • Breakdown of the features that help you grow
            • What to do to keep your audience engaged
            • How to leverage other people’s audiences
            • The best metric on Instagram
            • Most powerful feature to sell your services using Instagram

              • If you want to get started on Instagram, listen to this episode!

              GUEST BIO

              Lucas O'Keefe is a social media strategist with over 150,000 combined followers across his social media platforms. He helps entrepreneurs build a reputation that gets them known, liked, and trusted by their target audience so they can generate organic leads on social media. He has a complete guide to Instagram Stories with hundreds of prompts to help entrepreneurs show up, form connections, and get leads with Instagram Stories. Get Lucas’ Content Planner for less than a sweater: http://bit.ly/LucasContentPlanner

              RESOURCES

              Follow Lucas on Instagram here: https://www.instagram.com/thelucasokeefe/

              Connect with Lucas on LinkedIn: https://www.linkedin.com/in/lucasokeefe/

              Design app Canva: https://www.canva.com/join/dedicated-bauble-tiler

              Video apps mentioned in the episode: https://mojo.video/ and https://inshot.com/

              Subscribe to the Marketing Bound Podcast and share this episode.



              _______________

              Connect with Marketing Bound on Other Channels:

              YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

              Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


              Connect with the host, Laura:

              Instagram: https://www.instagram.com/thelauralbernhard/

              LinkedIn: https://www.linkedin.com/in/lauralbernhard/



              Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

              Website: https://www.marketingbound.com/

              44 min
            • #64: What to do on LinkedIn Every Day, with Richard Moore

              Want to know what to do on LinkedIn every day? 

              This is a part of my interview with Richard Moore, Sales and LinkedIn Coach. The two previous episodes also covered actionable LinkedIn advice.

              The three episodes really create a masterclass on how to navigate LinkedIn and how to leverage it for your business. I would highly recommend going back to listen to the two previous episodes after this one.

              In this episode, Richard reveals:

              • Tangible advice that will help you in your day to day on LinkedIn
              • Who you should be connecting to
              • What you should be posting
              • The structure of a post
              • What metrics to pay attention to
              • The importance of building a network

                • RESOURCES

                Follow Richard on Linkedin here: https://www.linkedin.com/in/richardjamesmoore/

                Check out Richard’s Course: https://www.udemy.com/user/richard-moore-47/

                Subscribe to the Marketing Bound Podcast and share this episode.


                _______________

                Connect with Marketing Bound on Other Channels:

                YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

                Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


                Connect with the host, Laura:

                Instagram: https://www.instagram.com/thelauralbernhard/

                LinkedIn: https://www.linkedin.com/in/lauralbernhard/


                Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

                Website: https://www.marketingbound.com/

                30 min
              • #63: Proven Tactics to Win Business on LinkedIn, with Judi Fox

                Need a sustainable LinkedIn strategy that you can keep up with? One where you don’t need to post on your profile?

                I got you!

                I interviewed Judi Fox, and she reveals SO MUCH:

                • How to be a rockstar on linkedin without posting on your profile
                • Develop processes on the platform and stick to them
                • How to Increase the number of touchpoints with your potential customers
                • Implement sustainable linkedin strategy
                • The structure of a winning post
                • The psychology you need to think about when creating posts
                • Model after success tip to continued success on Linkedin
                • Why you need to give A LOT of value
                • Why your services are like eating at a 5 star restaurant

                  • If you are ready to take on LinkedIn, listen to this episode!


                  EPISODE RESOURCES

                  Follow Judi on Linkedin here: https://www.linkedin.com/in/judiwfox/

                  Check out her website here: https://www.judifox.com/

                  Website mentioned in the episode: http://bit.ly/muckrackmention

                  Subscribe to the Marketing Bound Podcast and share this episode.


                  _______________


                  Connect with Marketing Bound on Other Channels:

                  YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

                  Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


                  Connect with the host, Laura:

                  Instagram: https://www.instagram.com/thelauralbernhard/

                  LinkedIn: https://www.linkedin.com/in/lauralbernhard/


                  Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

                  Website: https://www.marketingbound.com/

                  54 min
                • #62: Get Customers with LinkedIn Video Content, with Alex B Sheridan

                  Are you getting low engagement from your Linkedin videos?

                  This week, I interview LinkedIn video expert,  Alex B Sheridan. We discuss:

                  1. How he broke through the noise on the LinkedIn
                  2. Mistakes to avoid when posting videos
                  3. How to tell a story with your video
                  4. How you know if your videos are reaching the right people
                  5. How to convert those who are watching your videos into customers
                  6. Equipment you need to get started

                    7. So if you want to elevate your video content on LinkedIn, this episode is for you.

                    Subscribe to the Marketing Bound Podcast and share this episode.


                    ________________

                    Connect with Alex B Sheridan on LinkedIn here: https://www.linkedin.com/in/alexbsheridan/

                    _______________


                    Connect with Marketing Bound on Other Channels:

                    YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

                    Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound


                    Connect with the host, Laura:

                    Instagram: https://www.instagram.com/thelauralbernhard/

                    LinkedIn: https://www.linkedin.com/in/lauralbernhard/ 


                    Marketing Bound Podcast is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

                    Website: https://www.marketingbound.com/


                    33 min
                  7. #61: Get over your own Bullshit + Find opportunities you've been missing, with Jeff Harry

                    Are you making up excuses for not showing up online? Well, this episode will help you show up for your inbound marketing strategies that you want to implement this year.

                    This week, I interview Jeff Harry. He believes that adults need to rediscover their play. Don’t get put off by the word play. Play means discovering your creativity and following your curiosity to find new opportunities for your business.

                    Jeff provides:

                    • Tools on how to get those creative juices flowing
                    • How to never have a bad day again
                    • Actionable advice to unleash your potential and
                    • Actually show up in this world the way you were supposed to

                      • If you keep catching yourself making up excuses as to why you can't create a video, or go Live on Instagram or write a blog every week, this episode will help you get over your own BS and find the opportunities you’ve been missing out on.


                      Guest Bio

                      Jeff Harry founded Rediscover Your Play, a consulting service helping people rediscover their play. He believes that giving people permission to be really silly helps them be more productive, learn faster, and love their work. Jeff has worked with Google, Microsoft, Adobe, The NFL, Amazon, and Facebook to infuse play in the corporate culture. He’s been featured in the New York Times, and on CNN to spread his message that adults need to unleash their inner child so we can identify new opportunities for our businesses and show up as our best selves. For more information on working with Jeff, visit https://www.rediscoveryourplay.com/


                      If you enjoyed this episode, subscribe to the podcast and share it with your network.


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                      Connect with Marketing Bound on Other Channels:

                      YouTube: Marketing Bound

                      Entrepreneur’s Facebook Group: For Service Providers


                      Connect with the host, Laura:

                      Instagram: @thelauralbernhard  

                      LinkedIn: lauralbernhard 


                      Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

                      39 min

                    About Marketing Bound: For New B2B Marketers

                    From the publisher's feed

                    Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!