Marketing Bound: For New B2B Marketers

If you have a website, this episode is for you

Maksym Donchenko is the founder of The Favorite Design. He helps businesses design beautiful websites and today we we focus on landing pages.

We go through:

1. The anatomy of the perfect landing page
2. Best practices for each section of the page
3. What people get wrong when creating each section

We discuss when copywriting should be done and how to make sure you perfect your next landing page.

GUEST BIO:

My name is Maksym Donchenko and run a web design and web development agency called The Favorite Design. After 2.5 years of freelancing I decided to build a team and make the website building process more fun by bringing even more talent to make big projects happen.

RESOURCES:

Maksym's Tiktok: https://www.tiktok.com/@maksym.don

Maksym's LinkedIn: https://www.linkedin.com/in/maksym-donchenko/

Maksym's Youtube channel: https://www.youtube.com/channel/UCj9DCnvO6PhF7MVIe1sYqyA

Maksym's Instagram: https://www.instagram.com/maksymdon/

3m vas: https://vas.3m.com/

My Storybrand book: https://www.amazon.ca/Building-StoryBrand-Clarify-Message-Customers/

The Favorite Design: [email protected]

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Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

For content creators and anyone who wants to create content, this episode is for you. 

Stephen G. Pope leveraged TikTok to obtain B2B clients for his service-based business. So in this episode, the successful entrepreneur and content creator reveals:

1. The MOST important component of any video content
2. The real reason many people are too shy to record on camera
3. What it really takes to create content consistently

RESOURCES:

Stephen's TikTok: https://www.tiktok.com/@stephengpope

Stephen's LinkedIn: https://www.linkedin.com/in/stephengregorypope/

TikTok masterclass https://bit.ly/38pud56

GUEST BIO:

After Stephen sold the tech company he founded, reflecting on the 12 years it took to grow the company, he knew it could have been done faster.

With a passion for helping and working with entrepreneurs, he saw the opportunity to use his previous experience, and all that he had learned in internet marketing, to help others grow their business ― fast.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

After this episode, you will have the tools you need to create content and repurpose it.

I talk to Laura Stewart, the VP of Sales and Marketing at REC Canada and we discuss how to turn one pillar piece of content into 23 micro-pieces.

We discuss tips on how to manage content creation and she reveals 3 unique ways to grow your podcast. A lot of value in this episode on content creation.

You don’t want to miss any of it.

RESOURCES:

Laura's Instagram: https://www.instagram.com/laurastewartto/

Podcast Distributor That I Use: https://www.captivate.fm/

Transcription service I use: https://www.descript.com/

GUEST BIO:

Her path to success was anything but typical. After completing a 4-year undergraduate degree in Nutrition, Laura was confident that she no longer wanted a career in the health industry. Working in Concierge Services to make ends meet, Laura then went back to school in order to obtain her Retail Buying Certificate; from there she worked as an Assistant Buyer for Canada’s top luxury department stores, Holt Renfrew and The Hudson’s Bay.

At 26 years old and still unfulfilled, Laura decided to take a job as a Special Needs Caregiver during the day and would obtain her Master of Business Administration from the world-renowned Schulich School of Business in the evenings.

With a desire to pave her own future, Laura simultaneously attained her real estate licence and by the age of 30 was finally starting her career in sales. Not wanting to waste any more time, Laura joined one of Toronto’s top teams, The Real Estate Centre so that she could learn from the best in the business. Always putting her hand up for opportunities and willing to work for free, Laura propelled herself from real estate agent to the Director of Sales and Marketing for the now #1 Team in all of Canada for Royal LePage.

Leveraging all of her prior experience and education, Laura has facilitated in the rebranding of the team to REC Canada, systematized their sales process, launched one of Canada’s Top Business Podcasts (The Jas Takhar Podcast), all the while aiding in the sale of over $280M of Real Estate.

Wanting to empower others to follow their dreams and never settle, Laura has documented her experience in her Blog, titled Laura’s Playlist. Her true hope is to encourage woman to find fulfillment and happiness by owning their decisions and the trajectory of their. It’s time to “Woman Up”.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

Learn how to livestream on LinkedIn. 

1. How to use livestreaming as part of your content marketing strategy 
2. How to promote a livestream
3. Tips on how to manage this strategy
4. How to monetize your livestream for your business

RESOURCES:

Travis’ LinkedIn: https://www.linkedin.com/in/travislachner/  

GUEST BIO:

Former athlete & music producer turned creative entrepreneur... Helping high-performers level-up with media-based marketing and authority acceleration

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

This is the second part of my interview with Managing Director and podcaster, Danny Levy. In this episode, we reveal:

1. 7 more reasons why every business should start a podcast today
2. How to optimize your episodes for your target audience
3. The time it takes us to release an episode every single week

Be sure to subscribe to the Marketing Bound Podcast and check the show notes for the free worksheet on how to write the best podcast episode titles. 

RESOURCES:

Danny’s Podcast: https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511 

Danny’s LinkedIn: https://www.linkedin.com/in/danny-levy-38842511/ 

Workbook: How to Generate Leads with your Podcast: https://www.marketingbound.com/generate-leads-with-your-podcast 

Free Podcast Episode Cheat Sheet: https://lauralbernhard.gumroad.com/l/pbFgDT

GUEST BIO:

I've worked in senior leadership roles in Singapore for over 10 years, specialising in sales and marketing, delivering revenue in the millions throughout my career.

I'm currently the Managing Director, APAC for Worldwide Business Research/WBR Insights, a market leading B2B research, large scale summits, 1-1 meetings and virtual summits business.

Brand’s that we own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX and Equities.

In addition to running WBR APAC, I’m also the founder and host of, Digital Transformation & Leadership, a top 100 Business podcast.

Previously, I launched and grew two start-ups from zero to seven figures.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

It has come to my attention that people are still apprehensive about starting a podcast for their businesses. So I grabbed my friend Danny Levy to chat about 12 reasons every business should start a podcast. In this two part series, we cover the first 6 benefits that are summarized at the end of the episode. 

RESOURCES:

Danny’s Podcast: https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511 

Danny’s LinkedIn: https://www.linkedin.com/in/danny-levy-38842511/ 

Workbook: How to Generate Leads with your Podcast: https://www.marketingbound.com/generate-leads-with-your-podcast 

GUEST BIO:

I've worked in senior leadership roles in Singapore for over 10 years, specialising in sales and marketing, delivering revenue in the millions throughout my career.

I'm currently the Managing Director, APAC for Worldwide Business Research/WBR Insights, a market leading B2B research, large scale summits, 1-1 meetings and virtual summits business.

Brand’s that we own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX and Equities.

In addition to running WBR APAC, I’m also the founder and host of, Digital Transformation & Leadership, a top 100 Business podcast.

Previously, I launched and grew two start-ups from zero to seven figures.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

Today, we’re looking into how to conduct an effective content audit. But you’re thinking, what is the value of a content audit. One, it can be to review why your content strategy may not be working, or two, identify how to adjust your content strategy to your new business goals. In this episode, I chat with Christine McLean, Content Writer And Content Strategist about the step-by-step process of how to conduct an effective content audit. 

She reveals:

1. The importance of a content audit
2. How to set content goals that align with your business
3. What may be missing from your customer insights that make a huge difference in how your content converts
4. How to know what content needs to be updated
5. And the short terms KPIs to know if your new content strategy works

If your content strategy is not getting the results you want or your business goals have changed, then this episode is for you.

RESOURCES:

Christine’s Blog about content audits: https://www.cemwritingservices.com/blog/2021/8/22/7-simple-steps-for-an-effective-seo-content-audit 

Christine’s LinkedIn: https://www.linkedin.com/in/christine-mclean-7b120896/

Christine’s Youtube: https://www.youtube.com/channel/UCEeqDiDZjnCmnOelIhQscBw

Christine’s Website: https://www.cemwritingservices.com/

Christine’s Instagram: https://www.instagram.com/cemwritingservices 

Keyword Analyzer: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP

Google page speed insights: https://developers.google.com/speed/pagespeed/insights/

Talia Wolf’s research on emotions: https://getuplift.co/two-emotional-triggers-that-boost-conversions/

Website heatmap tool: https://www.hotjar.com/ 

GUEST BIO:

Christine is a content marketer based in Jamaica. Her journey in content marketing began in 2013 when she started doing content writing as a side hustle. She left her full-time job in September 2019 and decided it was time to expand her knowledge and enter the broader world of content marketing. Since then, she has become a DMI Certified Digital Marketing professional and helps her B2B clients use content marketing to get results for their businesses. 

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

Alright entrepreneurs, small business owners, marketers we are finally getting down to the bottom of what it means to create valuable content.

The word value is constantly being thrown around but no one explains what it really means and the effort it entails. Until today. I interview Vahur Singa. 

Vahur is an agency owner and he made the decision to grow an audience on Instrgaram. After posting 9 times, he reached 1500 followers and was collaborating with accounts with over 100,000 followers.

Just after 30 days, he reached 10,000 followers and at 45 days, he reached 20,000 followers. So in this episode, I ask Vahur how he did it, how he created valuable content, what that actually means, how long it took him to create each post and how he collaborated with huge accounts so quickly.

I asked him all the questions that are on your mind right now. So if you finally want to know what it means to create valuable content, build a community and kill it on Instagram, this episode is for you. 

RESOURCES:

Vahur's Instagram: https://www.instagram.com/vahursinga/

Vahur's LinkedIn: https://www.linkedin.com/in/vahursinga/

GUEST BIO:

Hi, I'm Vahur. I help content creators and entrepreneurs to build their audience on Instagram and monetize it. I have 10 years' experience in marketing. Contact me if you need help with growing your audience and building an online business.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

It’s a mistake to make a Facebook ad and think its going to work on YouTube.

I interview Agency owner, Petter Erik Nyvoll. He helps service-based agencies with creating funnels. In this episode, he reveals the difference between a Facebook and a YouTube ad, what people get wrong about creating ads, which platform is less expensive, how long it takes to see results and tips on how to create videos ads for the best results. 

If you’re thinking of leveraging YouTube or Facebook ad as a source of leads, listen to this episode first!

RESOURCES

Petter's LinkedIn: https://www.linkedin.com/in/pettererik/

Petter's Instagram: https://www.instagram.com/pettererik/

Petter's YouTube: https://www.youtube.com/user/pettereriknyvoll/featured

GUEST BIO

AweSM Sales & Marketing is the company my partner, Maria Rygge, and I, Petter Erik Nyvoll, started by combining each of our decades’ worth of experience in sales & marketing. We have helped entrepreneurs from all over the world to create successful businesses online.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

There’s a misconception that public relations is just for larger brands. However, Jessica Barlow, Creator of the No Agency Method, has helped countless small business owners get media coverage. Jessica’s work has been featured in Business Insider, refinery29, and even got Barack Obama to say things that she wrote.

This episode has been cut down to only provide the 5 PR tips you need to get started. So in what you’re about to hear, Jessica reveals how to position your emails to journalists, why you as the founder are the best person to pitch your business, why PR should be part of your selling initiatives and some tips on how to get recognized by the media.

RESOURCES

Jessica's Instagram: https://www.instagram.com/noagencymethod/

Transcript: https://www.marketingbound.com/80-jessica-barlow

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/