Running a business is a moonshot, and planning this quarter's goal should be done.  🎯 Make sure to define 2-4 Objectives this quarter.  🎯 Each Objective should have 2-5 Key Results tracked on a 100 point scale.  🎯 Without bias, do monthly checkups to update the percentages of Key Results complete.

Here are ten differences to consider when updating your marking for 2020.  🔍 SEO is where your message connects with qualified clicks.  🔍 SEO is technically free to start, and results do not last forever.  🔍 Treat SEO as communication that you are branding on Search with you as the expert or you as the business.  🔍 SEO is about solving a searcher's intent early in the buying process.  🔍 Answering top questions a qualified click has is critical - make sure to have the best content on your website.  📢 PPC captures the attention of qualified clicks that may be ready to buy.  📢 PPC is paid to a platform to bring clicks to your website.  📢 Clicks continue visiting your website until campaigns are turned off.  📢 PPC is fulfilling a searcher's intent midway to late in the buying cycle. The most qualified clicks are bulked into PPC.  📢 A budget is required to start.

SEO happens over time, and it's like watching paint dry sometimes.  📊  Google Search Console is critical.  📈  Google Analytics reporting is excellent to see what's happening on your website.  📋  Google Data Studio can distill down all the performance in one place.

The question you have to be asking is, can "we" get on page #1 together?   

⏳ It can take your domain about 100 days to rank  

⏳ Your domain rating needs to be at least 49/100  

⏳ Your content needs at least 25 referring domains linking to your web page.  

SEO is about brand building.

This is the career biography of Michael Zima.