Marketing Deconstructed

Marketing Deconstructed

By Marketing DeconstructedBusinessEntrepreneurship
Download on the App Store

Marketing Deconstructed episodes

  • Generating leads in RECORD TIME - or not? Featuring Dan Gershenson

    Every marketing team has heard it: “We need more leads—and fast.” But is your business focusing too much on immediate lead gen while neglecting brand strategy?


    In this episode, Dan Gershenson, founder of High Caliber Branding, breaks down why lead generation and brand strategy often get confused—and how that confusion can cost you real growth.


    What we cover:

    • How to properly qualify leads
    • The impact of brand positioning
    • Why your marketing problem might not be a marketing problem at all


      • Plus, insights on how AI and business intelligence tools are changing the game. Don't miss this deep dive into smarter, more strategic marketing!

      __________

      Check out High Caliber Branding: https://www.highcaliberbranding.com/


      Duct Tape Marketing Network: https://ducttapemarketing.com/


      Connect with Dan Gershenson on LinkedIn: https://www.linkedin.com/in/dangershenson/

      43 min
    • Everything you wanted to know about SEO (but were too afraid to ask)

      SEO isn't what it used to be. If you're still following outdated tactics, Google has already moved on—and so should you!

      In this episode, Mordy Oberstein breaks down everything marketers and business owners need to know about modern SEO. Whether you're struggling with indexing, ranking, or content strategy, this episode will give you actionable insights that actually work.

      What You’ll Learn:

      • How to Get Indexed Faster: The must-have tool (Google Search Console) and key technical fixes.
      • Google’s AI & Machine Learning Impact: Why search results are shifting and what it means for your strategy.
      • Content Strategy That Works: Why pillar-cluster models might not be the golden ticket anymore.
      • Leveraging Image SEO: How properly optimized images can bring in more organic traffic than you think.
      • Ranking vs. Conversions: Why vanity metrics (rankings) don’t always equal real business impact.

        • Mordy also shares insights from the Google API leak, revealing how Google actually evaluates your site’s authority.

        Check out Traffic Think Tank: https://trafficthinktank.com/
        The SERP's Up Podcast: https://www.wix.com/seo/learn/podcast
        Connect with Mordy Oberstein on LinkedIn: https://www.linkedin.com/in/mordyoberstein/

        39 min
      • How to Sell with Purpose and Avoid Burnout: A Sales Masterclass with Jordan Benjamin

        When it comes to sales success, it’s easy to fall into the trap of hustle culture and endless grinding. But what if there was a better way?


        In this episode, Ali Schwanke sits down with Jordan Benjamin, a peak performance sales coach and former HubSpotter, to explore the power of purposeful systems, emotional intelligence, and mindful habits in achieving lasting sales success.


        Key insights include:

        • Why empathy and emotion are essential to successful selling
        • How to create purposeful systems to build habits and stay consistent
        • The importance of rest and mindfulness in achieving peak performance


          • Check out My Core OS: https://www.mycoreos.com/


          Connect with Jordan Benjamin on LinkedIn: https://www.linkedin.com/in/jordanbenjamin/

          38 min
        • Mastering Podcast Ads: 3 Strategies for Niche Targeting and ROI with Kerry Tracy

          Discover the untapped power of podcast advertising! 🚀

          In this episode, Ali Schwanke is joined by Kerry Tracy to explore why podcasting is an ideal advertising channel for SMBs and brands.
          Learn how to target niche audiences effectively, understand the three types of podcast ads, and discover how the 40/40/20 rule drives results.
          Kerry also shares insights on leveraging tools like dynamic ad insertion (DAI) for timely campaigns and how to test podcast advertising on any budget.
          Check out the Podbean Advertising Guide: https://www.podbean.com/advertising
          Connect with Kerry Tracy on LinkedIn: https://www.linkedin.com/in/kerrytracy/

          40 min
        • From $20M to $150M: The Proven Power of Niche Marketing with Corey Quinn

          Unlock the secret to escaping founder-led sales and scaling your business with clarity and precision!

          In this episode of Marketing Deconstructed, Ali Schwanke chats with Corey Quinn—author of Anyone, Not Everyone and host of The Deep Specialization™ Podcast.

          Discover how vertical specialization transformed Corey’s business journey, helping companies scale from $20M to $150M in annual revenue.

          Learn how to:

          Use a marketing opportunity calculator to analyze verticals
          Identify the two paths to specialization: industry vs. service
          Overcome founder-led sales with actionable frameworks


          This episode is packed with case studies, insights, and tools to help you niche down and grow.

          Plus, Corey shares a special offer for a free copy of his book!


          Get Corey’s Book: ⁠Anyone, Not Everyone: A Proven System For Agencies To Escape Founder-Led Sales

          Subscribe to Corey's Newsletter

          Get more insights from Corey


          Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

          39 min
        • PR Mastery for Small Businesses: Strategies That Work with Michelle Garrett

          PR isn't just about press releases or ads—it's a strategic powerhouse for brand growth.

          In this episode of Marketing Deconstructed, Ali Schwanke interviews PR expert Michelle Garrett, author of B2B PR That Gets Results. Michelle shares actionable advice on leveraging PR effectively in today's fast-moving world.

          What You'll Learn:

          • The evolving role of PR and how to integrate it with AI-based search trends.
          • Common PR myths—PR isn’t paid media!
          • The PESO model.
          • How to pitch effectively and build lasting media relationships.
          • Why PR is critical for building reputation, trust, and visibility in 2025.


            • Get Michelle’s Book: ⁠B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices

            Get more insights from Michelle on PR Explored

            Check out the PESO Model

            45 min
          • Master Brand Strategy & Messaging for Service Companies | Featuring Brian Sooy

            In this episode of Marketing Deconstructed, Ali Schwanke dives into the world of brand strategy with Brian Sooy, author of Trade Secrets and founder of Aespire. Learn why service companies struggle to market effectively—and how to fix it.


            Key Takeaways:

            • Why clear messaging beats being "the best" every time.
            • How to align your business and brand with Brian’s four-part framework: Clarity, Orientation, Relevance, and Experience.
            • The role of touchpoint ecosystems in delivering consistent, memorable customer experiences.
            • Real-life insights into differentiating service businesses through storytelling and strategic alignment.


              • Get Brian’s Book: Trade Secrets: Four Core Strategies to Maximize Value for Service Companies.

              Brian's Agency: Aespire

              44 min
            • Strategies to Go From a Nobody to Notable Brand in 2025, Featuring Tyler Mount

              In this episode of 'Marketing Deconstructed,' Tyler Mount, a personal branding expert and founder of Henry Street Creative, discusses the importance of authentic personal branding, differentiating oneself in both corporate and personal spheres.

              He explains how an authentic personal brand is crucial, regardless of one's position, and provides actionable steps to create and improve it. We delve into the impact of AI on branding and content creation, highlighting how these tools can optimize time and effort.
              Tyler emphasizes consistency, authenticity, and the importance of online presence across platforms like Instagram and LinkedIn. He also outlines the key components and KPIs for measuring personal branding success.


              Tyler's Site: https://tylergmount.com/

              Tyler's Company, Henry Street Creative

              You are a Bad Ass Book

              38 min
            • Stand Out, Build Trust, and Make a Memorable Impact: Mastering Personal Branding with Kay Miller

              What makes people remember you—and choose you—over anyone else? In this episode of Marketing Deconstructed, host Ali Schwanke chats with Kay Miller, author of Uncopyable You, to explore the power of building an intentional, memorable personal brand. 

              Whether you’re in sales, leading a team, or an entrepreneur, Kay shares actionable insights on how to stand out in a crowded market and leave a lasting impression. 

              From defining your “moose” (ideal customer) to leveraging storytelling and small memorable details, Kay dives into practical steps for crafting a brand that people will remember and trust.

              Tune in to discover:

              • Why personal branding is key for relationship selling

              • How to create stories and symbols that make you unforgettable

              • The secret to building a memorable brand—even if you're in a competitive field

                • 41 min
              • Stop Chasing Tactics: Build a Real Marketing Strategy, with Kenneth Burke

                Marketing strategy vs tactics - what's the difference? And where do you start when building a strategy for your company?


                In this episode of Marketing Deconstructed, B2B marketing strategist and host Ali Schwanke sits down with Kenneth Burke, VP of Marketing at Text Request and author of Burke Bits, to break down the elements of an effective marketing strategy - including hard learned lessons "on the job".


                From understanding your audience and setting clear goals to navigating tactical vs. strategic thinking, Kenneth shares his practical insights gained from building marketing strategies that drive results.

                Kenneth also shares practical examples of things you can do stand out, course correct, and ask the right questions to fuel growth. Whether you're a marketer, entrepreneur, or founder managing marketing, this conversation will equip you with the tools to elevate your strategy.

                Tune in to learn:

                • Why a good marketing strategy begins with the right questions.
                • How to align strategy with long-term goals.
                • Examples of effective marketing tactics that stand out.
                • Why tactics aren’t a substitute for strategy.


                  • Kenneth Burke:

                  https://www.linkedin.com/in/kenneth-burke-1641b676/


                  Kenneth's newsletter:

                  https://www.burkebits.com/


                  Text Request:

                  https://www.textrequest.com/


                  Text Request podcast https://www.textrequest.com/insights/text-request-talks-podcast-all-episodes

                  36 min

                About Marketing Deconstructed

                From the publisher's feed

                Get a marketing master class, a few pieces at a time. Breaking down the concepts you need to know in marketing, psychology and sales to help you connect with customers and make more money. Hosted by…