Every marketing team has heard it: “We need more leads—and fast.” But is your business focusing too much on immediate lead gen while neglecting brand strategy?

In this episode, Dan Gershenson, founder of High Caliber Branding, breaks down why lead generation and brand strategy often get confused—and how that confusion can cost you real growth.

What we cover:

Plus, insights on how AI and business intelligence tools are changing the game. Don't miss this deep dive into smarter, more strategic marketing!

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Check out High Caliber Branding: https://www.highcaliberbranding.com/

Duct Tape Marketing Network: https://ducttapemarketing.com/

Connect with Dan Gershenson on LinkedIn: https://www.linkedin.com/in/dangershenson/

SEO isn't what it used to be. If you're still following outdated tactics, Google has already moved on—and so should you!

What You’ll Learn:

Mordy also shares insights from the Google API leak, revealing how Google actually evaluates your site’s authority.

When it comes to sales success, it’s easy to fall into the trap of hustle culture and endless grinding. But what if there was a better way?

In this episode, Ali Schwanke sits down with Jordan Benjamin, a peak performance sales coach and former HubSpotter, to explore the power of purposeful systems, emotional intelligence, and mindful habits in achieving lasting sales success.

Key insights include:

Check out My Core OS: https://www.mycoreos.com/

Connect with Jordan Benjamin on LinkedIn: https://www.linkedin.com/in/jordanbenjamin/

Discover the untapped power of podcast advertising! 🚀

Unlock the secret to escaping founder-led sales and scaling your business with clarity and precision!

In this episode of Marketing Deconstructed, Ali Schwanke chats with Corey Quinn—author of Anyone, Not Everyone and host of The Deep Specialization™ Podcast.

Discover how vertical specialization transformed Corey’s business journey, helping companies scale from $20M to $150M in annual revenue.

Learn how to:

This episode is packed with case studies, insights, and tools to help you niche down and grow.

Plus, Corey shares a special offer for a free copy of his book!

Get Corey’s Book: ⁠Anyone, Not Everyone: A Proven System For Agencies To Escape Founder-Led Sales

Subscribe to Corey's Newsletter

Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

PR isn't just about press releases or ads—it's a strategic powerhouse for brand growth.

In this episode of Marketing Deconstructed, Ali Schwanke interviews PR expert Michelle Garrett, author of B2B PR That Gets Results. Michelle shares actionable advice on leveraging PR effectively in today's fast-moving world.

What You'll Learn:

Get Michelle’s Book: ⁠B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices

Get more insights from Michelle on PR Explored

Check out the PESO Model

In this episode of Marketing Deconstructed, Ali Schwanke dives into the world of brand strategy with Brian Sooy, author of Trade Secrets and founder of Aespire. Learn why service companies struggle to market effectively—and how to fix it.

Key Takeaways:

Get Brian’s Book: Trade Secrets: Four Core Strategies to Maximize Value for Service Companies.

Brian's Agency: Aespire

In this episode of 'Marketing Deconstructed,' Tyler Mount, a personal branding expert and founder of Henry Street Creative, discusses the importance of authentic personal branding, differentiating oneself in both corporate and personal spheres.

Tyler's Site: https://tylergmount.com/

Tyler's Company, Henry Street Creative

You are a Bad Ass Book

What makes people remember you—and choose you—over anyone else? In this episode of Marketing Deconstructed, host Ali Schwanke chats with Kay Miller, author of Uncopyable You, to explore the power of building an intentional, memorable personal brand. 

Whether you’re in sales, leading a team, or an entrepreneur, Kay shares actionable insights on how to stand out in a crowded market and leave a lasting impression. 

From defining your “moose” (ideal customer) to leveraging storytelling and small memorable details, Kay dives into practical steps for crafting a brand that people will remember and trust.

Tune in to discover:

Marketing strategy vs tactics - what's the difference? And where do you start when building a strategy for your company?

In this episode of Marketing Deconstructed, B2B marketing strategist and host Ali Schwanke sits down with Kenneth Burke, VP of Marketing at Text Request and author of Burke Bits, to break down the elements of an effective marketing strategy - including hard learned lessons "on the job".

From understanding your audience and setting clear goals to navigating tactical vs. strategic thinking, Kenneth shares his practical insights gained from building marketing strategies that drive results.

Kenneth also shares practical examples of things you can do stand out, course correct, and ask the right questions to fuel growth. Whether you're a marketer, entrepreneur, or founder managing marketing, this conversation will equip you with the tools to elevate your strategy.

Tune in to learn:

Kenneth Burke:

https://www.linkedin.com/in/kenneth-burke-1641b676/

Kenneth's newsletter:

https://www.burkebits.com/

Text Request:

https://www.textrequest.com/

Text Request podcast https://www.textrequest.com/insights/text-request-talks-podcast-all-episodes