Marketing Deconstructed

When is the absolute best time to call a prospect? Should you call the c-suite or not? How do you capture leads on LinkedIn? What AI tools help vs hurt? It's ALL inside this episode!

This action-packed interview features a mountain of tactical ideas from Adam Sockel, Content marketing leader at Orum, and host of the Bold Calling Podcast.

Digging into the insights gleaned from thousands of calls and meetings on a calling SaaS platform, Adam share 6 simple strategies to improve sales results, 4 game-changing AI tools for sales, and things you should adopt NOW in terms of calling time, calendar blocking, call setup and more.

Great listen for any sales team leader, entrepreneur, VP of marketing, or really anyone responsible for creating opportunities within a target market.

Links:

A well-organized and structured CRM is the bedrock of great marketing. But a messy and disjointed system could very well be costing you opportunities and creating all types of issues in your business - not to mention preventing quick decision making.

In this solo episode, you'll learn the signs and symptoms of a CRM that may need some help, what that's costing your business in terms of financial impact and productivity, and 3 ways to mitigate the damage and start to make headway.

In a world where data and tools like ZoomInfo and Apollo can easily generate lists of potential customers, why is it still so difficult to get people to respond or care about your company?

In this episode of Marketing Deconstructed, host Ali Schwanke is joined by business growth advisor and marketing strategist Troy Sandidge to delve into the complexities of buyer psychology.

Troy and Ali break down the messy human elements behind decision-making, exploring why understanding your audience goes beyond just having the right data.

From leveraging vulnerability to cultivating trust through community, they provide actionable insights on how to genuinely connect with your audience and turn them into loyal customers.

Tune in to discover how to navigate the intricacies of human behavior in the buying process and how to adjust your marketing and sales as a result.

🔥 Links Mentioned in the Episode 🔥

Strategy Hackers: https://season3media.comI

Digress Podcast (Apple Podcasts): https://podcasts.apple.com/us/podcast/i-digress/id1531263466I

Digress Podcast

(Spotify): https://open.spotify.com/show/3n8o2bJVd7csyW0TD9vN7WStrategize Up

(Amazon): https://www.amazon.com/Strategize-Up-Success-Catalyst-Troy-Sandidge/dp/B09BNZG6S2

Strategize Up Book Website: https://strategizeupbook.com

In this episode of Marketing Deconstructed, Ali Schwanke chats with Brad Smith, founder of Automation Links, better known as "The Follow-Up Automation Guy."

Brad dives into the importance of experimenting with marketing tactics across platforms like Twitter and YouTube, and how automation can transform your follow-up strategies.

Discover how to improve your conversion rates by engaging with your audience beyond the initial touchpoint and learn from Brad's real-world experiments and successes.

Tune in for actionable insights on leveraging automation to grow your business.

In this episode of Marketing Deconstructed, I sit down with Michael Hartmann, host of the Ops Cast podcast and owner of Hartmann Advisory Group, to explore the challenges and solutions around marketing and sales alignment.

Michael shares his experiences and practical advice on how to foster better collaboration between marketing and sales teams, the importance of making systems user-friendly for salespeople, and why trust and respect are fundamental to achieving synergy.

We also discuss the human element in driving CRM success and the delicate balance of managing versus solving problems in a fast-paced marketing world.

Tune in as we dive into:

Links & Resources:

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We’ve got more valuable discussions coming your way, so stay connected with us and don’t miss out.

Have a conference or trade show coming up? Learn how to double your leads and nail your follow up in this episode.

This episode tears down the must-have aspects of an effective networking strategy - including how to plan for the event in advance, where to find list and attendee details, secrets for getting introductions, how to start conversations, and how to share your business details without being awkward or creepy.

Featuring Nick Eischens, the co-founder of Popl, a digital business card technology - which conveniently also integrates nicely with CRMs and automation platforms like HubSpot, Salesforce, and Zapier.

While you can read a book about marketing, the juicier conversation is WHAT is working right now in B2B marketing? Ashley McGovern, a content marketer for Realync and host of the 2 Pizza Marketing podcast, breaks this down for us on this bonus episode.

No surprise, but thought leadership is definitely one of the ingredients in this recipe, but there are so many more building blocks to consider as you seek success.

Listen to this episode and learn what's working, how she's approaching this with her team, how your target audience's preferences and day to day life can affect what type of marketing shines or flops, and lessons learned along the way.

I learned a ton talking with Ashley and know you will too!

Go subscribe to Ashley's podcast! And connect with her!

Ever wondered how to leverage LinkedIn beyond basic networking?

In this revealing episode of Marketing Deconstructed, Ali Schwanke pulls back the curtain on her innovative LinkedIn strategies that are reshaping the way we think about sales and marketing outreach.

From adopting a fresh mindset to harnessing the power of connections, comments, and content, Ali shares invaluable insights that promise to transform your LinkedIn experience.

Tune in to uncover practical tips and a special tool that might just be your LinkedIn game-changer.

If you're wanting to sync LinkedIn with your HubSpot sales and marketing, check out the related HubLead video here: https://youtu.be/mozUiYiYidE.

Unlock the secrets to a successful podcast in this episode of Marketing Deconstructed. We're breaking down the components of an effective podcast, with special insights from seasoned podcast systems coach, Joe Casabona.

Joe brings years of experience in not just running podcasts, but enhancing their quality and impact. This episode dives into the core problem many companies and podcasters face, from consistency to lack of engagement.

We'll cover:

Ready to transform your podcast from just another show to a targeted, marketing powerhouse? This episode will give you plenty to think about.

Free resources from Joe at https://podcastworkflows.com/ali

Are your podcasting efforts not translating into leads? Let's dive into practical solutions in this episode of Marketing Deconstructed.

In this episode, I'm tackling the essential question: How do you effectively generate more leads from your podcast?

We'll explore:

Don't miss the free Podcast Lead Generation Worksheet available exclusively to our email subscribers. Join the list for this and more invaluable resources.

Hosted by Ali Schwanke, Founder of Simple Strat,

⁠https://www.linkedin.com/in/alischwanke⁠

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