Startup to Last

Marketing during a recession


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Takeaways from this episode:

  • It's important to separate marketing tactics from strategy. It's possible that specific tactics make sense, but you need to understand why you're doing those things? What's the goal?
  • It's important to focus on a segment or niche, but not all niches are created equal. The goal is to find a niche where the people within it share with each other so that your work can have a multiplicative effect.


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Startup to LastBy Rick Lindquist and Tyler King

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