Marketing EdVenture with Jacque' Walker

Episode 27. We are continuing "Mastering the Production" of a fashion show series. This is Part Seven, in which we're going to talk about creating a compelling fashion show story through the segment development.

Segment development can be a complicated process and hinges on many factors:

1. There are 4 main elements to consider.
2. Is the show designer focused or sourced apparel?
3. Additional key determinants.

-----------------------------------------------------------------

As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

1. History of fashion shows
2. Types of fashion shows
3. Roles within the production
4. Theme development
5. Hosting a model call
6. Models and merchandising
7. How to develop segments
8. Stage coordination
9. Promotions
10. Logistics

-----------------------------------------

If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.

The program will contain:

• Video and audio modules
• Project management framework
• Propriety documents for management in all areas
• Signature model call framework
• An outline for creating your Fashion Show Bible
• Media kit framework
• Real examples from my productions
• Highlights of my student-led fashion shows and more.

Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.

------------------------------

You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!

------------------------------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.

Episode 26. In this episode, the focus is on the methods of acquiring merchandise and the management of the models from measurements to the final practice before the fashion show.

-----------------------------------------------------------------

As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

1. History of fashion shows
2. Types of fashion shows
3. Roles within the production
4. Theme development
5. Hosting a model call
6. Models and merchandising
7. How to develop segments
8. Stage coordination
9. Promotions
10. Logistics

-----------------------------------------

If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.

The program will contain:

• Video and audio modules
• Project management framework
• Propriety documents for management in all areas
• Signature model call framework
• An outline for creating your Fashion Show Bible
• Media kit framework
• Real examples from my productions
• Highlights of my student-led fashion shows and more.

Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.

------------------------------

You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!

------------------------------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.

Today represents the 5th part of an 11-part series. We're talking about a model call. You've determined the leadership roles in the fashion show. You've developed the fashion show theme. Now it's time to have the model call because you're ready to get the models selected, so you can start fittings and practicing choreography for the show. This episode is going to cover all things model call:

1. Promotion
2. Registration
3. Choreography
4. The Tryout
5. Selection

------------------------------------------

As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

1. History of fashion shows
2. Types of fashion shows
3. Roles within the production
4. Theme development
5. Hosting a model call
6. Models and merchandising
7. How to develop segments
8. Stage coordination
9. Promotions
10. Logistics

-----------------------------------------

 If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.

The program will contain:

• Video and audio modules
• Project management framework
• Propriety documents for management in all areas
• Signature model call framework
• An outline for creating your Fashion Show Bible
• Media kit framework
• Real examples from my productions
• Highlights of my student-led fashion shows and more.

Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.

------------------------------

You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!

------------------------------ 

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.

Episode 24. So we've talked about the roles and responsibilities. And we now get develop the theme for the fashion show. This was one of the most exciting parts of Fashion Show Production for my students.

There are many ways in which you can come up with a theme for a fashion show. But I'm going to tell you about the two ways that I did it with my fashion marketing students for our high school fashion show productions:

1. Class/club group pitches,
2. Collaboration with the fashion design class. 

------------------------------------------

As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

1. History of fashion shows
2. Types of fashion shows
3. Roles within the production
4. Theme development
5. Hosting a model call
6. Models and merchandising
7. How to develop segments
8. Stage coordination
9. Promotions
10. Logistics

-----------------------------------------

If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.

The program will contain:

• Video and audio modules
• Project management framework
• Propriety documents for management in all areas
• Signature model call framework
• An outline for creating your Fashion Show Bible
• Media kit framework
• Real examples from my productions
• Highlights of my student-led fashion shows and more.

Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.

------------------------------

You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!

------------------------------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.

Episode 23. This week we explore the fashion show production roles. In addition to these roles, there are teams to support them. At a minimum, every show has a fashion show director, model coordinator, and merchandise coordinator. To operate in the most effective and efficient way, the following are key roles every production should have: 

• Fashion Show Director
• Model Coordinator
• Merchandise Coordinator
• Stage Manager
• Promotions Coordinator
• Logistics Coordinator
• Commentary Coordinator.

------------------------------

As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

1. History of fashion shows
2. Types of fashion shows
3. Roles within the production
4. Theme development
5. Hosting a model call
6. Models and merchandising
7. How to develop segments
8. Stage coordination
9. Promotions
10. Logistics

------------------------------

If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.

The program will contain:

• Video and audio modules
• Project management framework
• Propriety documents for management in all areas
• Signature model call framework
• An outline for creating your Fashion Show Bible
• Media kit framework
• Real examples from my productions
• Highlights of my student-led fashion shows and more.

Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.

------------------------------

You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.

Episode 22. As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

1. History of fashion shows
2. Types of fashion shows
3. Roles within the production
4. Theme development
5. Hosting a model call
6. Models and merchandising
7. How to develop segments
8. Stage coordination
9. Promotions
10. Logistics

-----------------------------------------

Last week, we talked about fashion show history in Episode 21.

This week, we're covering the types of fashion shows. I'll talk about:

• 3 main categories often used
• 2 key markets.

-----------------------------------------

If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.

The program will contain:

• Video and audio modules
• Project management framework
• Propriety documents for management in all areas
• Signature model call framework
• An outline for creating your Fashion Show Bible
• Media kit framework
• Real examples from my productions
• Highlights of my student-led fashion shows and more.

Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.

------------------------------

You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!

------------------------------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.

Episode 21. We've taken a look into fashion week over the last two weeks.

Let's transition the discussion to fashion show production. Fashion shows have been around since 1300. You may be surprised at how it all started.

In this episode, I'll cover:

• The purpose of fashion shows
• How the shows have evolved
• The rise of models

-----------------------------------------------------------------

As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

1. History of fashion shows
2. Types of fashion shows
3. Roles within the production
4. Theme development
5. Hosting a model call
6. Models and merchandising
7. How to develop segments
8. Stage coordination
9. Promotions
10. Logistics

-----------------------------------------

If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.

The program will contain:

• Video and audio modules
• Project management framework
• Propriety documents for management in all areas
• Signature model call framework
• An outline for creating your Fashion Show Bible
• Media kit framework
• Real examples from my productions
• Highlights of my student-led fashion shows and more.

Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.

------------------------------

You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!

------------------------------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.

Episode 20. Welcome back to the part two discussion about fashion week.

Last week we talked about the who, the what, the where, and the how of Fashion Week.

This week we're going to be talking about:

• Why Fashion Week Matters
• Unveiling the Industry Insights
• Engaging Student Activities

-----------------------------------------------------------------

RESOURCE

Check out the Fashion Week resources here. There are several activities and projects that enhance students' learning of concepts associated with Fashion Week and the industry.

-----------------------------------------------------------------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.

This week's episode is about Fashion Week.

I will cover this topic in a two part series. In the first part I talk about:

• What Fashion Week is,
• Where Fashion Week is held,
• How Fashion Week is organized,
• How often Fashion Week happens.

--------------------------------------------------------------------------------

RESOURCE

Check out the Fashion Week resources here. There are several activities and projects that enhance students' learning of concepts associated with Fashion Week and the industry.

--------------------------------------------------------------------------------

CTE Month is here.

I'm celebrating by having a weekly GIVEAWAY each Friday in February.

Signup to have your name entered for FREE fashion marketing resources.🤩

--------------------------------------------------------------------------------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.

Episode 18. This episode delves into the concept of Brand Stretching, exploring why brands choose to extend their product lines into new categories, the various strategies involved, and the potential advantages and disadvantages. 

Here are some things that are covered:

• Explanation of how established brands expand into new product categories to remain competitive, increase revenue, and capitalize on their established reputation.
• Seven different ways brands can stretch their image and product offerings, including product extension, line extensions, customer franchise extension, company expertise, brand distinction, transfer of component, and lifestyle leveraging. Each strategy is accompanied by relatable examples, helping listeners understand the diverse approaches brands take when expanding their product lines.
• Importance of understanding the motivations behind Brand Stretching, emphasizing factors such as market trends, revenue growth, and diversification. 
• Advantages of Brand Stretching, such as reduced risk, enhanced brand visibility, and increased consumer trust. 
• Disadvantages, including brand dilution, overshadowing existing products, and increased competition in new categories.

RESOURCE

The “Brand Stretching” project objective is for the students to create a new product line in a product category that does not currently exist for an established fashion brand.

Project Deliverables:

1. Visual Display of Product Line
2. Digital Presentation

Collaborative project for teams of 4 students.

Each member will assume one of the following roles on the product development team:

1. Project Manager – facilitates the project; handles administrative responsibilities such as creating a collaborative document, bibliography, and project folder; creates the target market profile.
2. Design & Product Development – oversees the development of the new product; produces/obtains sketches; creates the presentation of the line.
3. Retail & Logistics – develops the retailer profile for selling the line in store and digitally; oversees the distribution of the products from manufacturer to retailer and/or consumer; creates pricing structure.
4. Marketing – manages all aspects of promoting the new product line through each distribution channel; organizes launching the line.

--------------------------------------------------------------------------------

The Brand Stretching List outlines a complete list of advantages and disadvantages of Brand Stretching. It's completely FREE. Just click here to access the resource.

--------------------------------------------------------------------------------

CTE Month is here.

I'm celebrating by having a weekly GIVEAWAY each Friday in February.

Signup to have your name entered for FREE fashion marketing resources.🤩

--------------------------------------------------------------------------------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum,  Marketing EdVenture.