Marketing EdVenture with Jacque' Walker

Episode 7. Have you ever found yourself suddenly having to teach a class you know nothing about? It happens far too often. This is what led me to this topic today. Listen in as I talk about a framework for teaching Fashion Marketing that engages your students and introduces them to marketing concepts, while providing rigorous activities and projects that immerse them into the fashion industry.

RESOURCE

The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here and don't forget to apply the promo code FMB10 to receive a 10% discount on the bundle.

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram @marketingedventure. I'd love to connect.

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Visit my website for marketing education curriculum, www.marketingedventure.com.

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Show notes: www.marketingedventure.com/episode7

Episode 6. I talked about 8 effective ways to promote and recruit for your CTE program in episode 5. In this episode, you will hear how Briaana Lark and her teaching partner implement some of these as they carry out a robust recruiting campaign.

She also shares some insider information about the planning of the Fashion Magnet's fashion show and some great advice for new teachers.

RESOURCE

The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram @marketingedventure. I'd love to connect.

Visit my website for marketing education curriculum,  www.marketingedventure.com.

Episode 5. We all know the frustration of having a class full of students who are not interested in our CTE class. We also know the thrill of having students who love our classes and will be on our rosters for multiple years.

As you seek to advocate and grow your program, you will need to implement plan to support your vision. In this episode, I share 8 effective ways to promote and recruit for your CTE program. Although I specifically focus on fashion marketing, the same concepts apply to any CTE program.

RESOURCE

The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.

 If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram @marketingedventure. I'd love to connect.

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Visit my website for marketing education curriculum, www.marketingedventure.com.

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Show notes: www.marketingedventure.com/episode5

Episode 4. If you are a CTSO advisor or sponsor, you understand the arduous task of raising money to fund your activities and competition. In this episode of Marketing EdVenture, I continue my conversation with Briaana Lark, a teacher who was once my student in the fashion marketing program she now leads. This is part two of our conversation. Be sure to go back and listen to episode two for a overview of her career and how she transitioned into education.

Listen in as Briaana talks about:

• Her DECA chapter's successes.
• How she's raised money.
• A very valuable sponsorship with a company that's ranked 30th on the Fortune 100 list.

You'll also learn the importance of bringing the community along on the journey, from using social media to being transparent about the process and struggles of a teacher and CTSO sponsor. 

RESOURCES

The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

----------

Follow me on Instagram @marketingedventure. I'd love to connect.

----------

Visit my website for marketing education curriculum,  www.marketingedventure.com.

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Show notes: www.marketingedventure.com/episode4

Episode 3. Do you currently teach one fashion marketing prep over and over and over again?

Do your students want more fashion that is not design-related?

Would you like to have a fashion marketing program that is two, three, or maybe even four years. We'll stay tuned for an inside look at the framework of the four year fashion marketing program I taught for 14 years in a high school career development center. I'll also share ideas of how you can connect to external programs and create a robust program that will immerse the students into the business side of fashion. 

In this episode, you will hear how you can expand your fashion marketing course into a full fashion marketing program by:

• Connecting with local colleges to set up dual credit that correlates the state standardized classes to the college courses.
• Looking into fashion programs offered online that offer certificates.
• Incorporating a well established entrepreneurship program into your entrepreneurship class.

I encourage you to talk with your district CTE specialist, school administration and counselors to discuss this enriching concepts. 

RESOURCES

The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

----------

Follow me on Instagram @marketingedventure. I'd love to connect.

----------

Visit my website for marketing education curriculum,  www.marketingedventure.com.

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Show notes: www.marketingedventure.com/episode3

Episode 2. It's Black Friday and the kickoff of Feature Fridays on the Marketing EdVenture podcast. Welcome on into the room.

Today I'm here with my very first guest who is no stranger to me. She is Briaana Lark a fashion marketing educator and adjunct instructor at Skyline Career Development Center in Dallas, Texas. What's unique about Briaana being a teacher is that she was once my student in the very program she's teaching now .Her story is a true testimony of the influence of CTE programs and participation in a CTSO.

Briaana has brought so much energy, perspective, relatability and tangible industry experience to the program and connects with the students in a real way. In this episode, you will hear about:

• Her career in the fashion and retail industries before entering education.
• How her experience in DECA influences her ability to relate to her students.
• Some challenges she faces as a teacher.

Whether you are a new or seasoned teacher, you will identify with something you hear today. Our conversation was so juicy and full of valuable insight that it's a two part series.

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

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Follow me on Instagram @marketingedventure. I'd love to connect.

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Visit my website for marketing education curriculum,  www.marketingedventure.com.

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Show notes: www.marketingedventure.com/episode2

Episode 1. And so it begins. This is my first episode of Marketing EdVenture with Jacque’ Walker. Today, I'm flying solo and talking about transitioning from corporate America to the education field; the framework of my fashion marketing program; how to expand your fashion marketing class into a fashion program; and the benefits of a fashion program.

I had the pleasure of teaching a 4-year Fashion Magnet Program for 14 years.  I know that districts and curriculum makers would have you think that a one semester or one year course is enough for a student who wants to know about the business side of fashion. Even with CTE schools and center popping up in every district, fashion curriculum is heavily focused on design. Well, there is huge business side to this nearly $2 trillion industry. Many may wonder what fashion content can you teach for 4 years. In the episode, I provide insight to:

• the four levels of my program
• curriculum covered
• labs & demonstrations of learning
• CTSO participation
• developing a fashion marketing program.

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

----------

Follow me on Instagram @marketingedventure. I'd love to connect.

----------

Visit my website for marketing education curriculum,  www.marketingedventure.com.

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Show notes: https://www.marketingedventure.com/episode1

Hey there,

Welcome to “Marketing EdVenture with Jacque’ Walker”, THE online resource for Fashion

Marketing and CTE Educators.

I’m a former marketing educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; and

certified entrepreneurship academy while being a DECA advisor. I have over 20

years of experience in sales, retail management, and project management.

My mission is to equip secondary educators with marketing resources to connect the

classroom to digital natives while cultivating an engaged learning environment.

I’ve curated this space to disseminate information and collaborate with thought leaders in

all aspects of marketing to:

·      Foster development and growth in fashion classes and programs,

·      Support business, fashion, and marketing CTSO advisors and sponsors,

·      Provide multiple prep educators guidance along the way,

·      Encourage targeted career exploration,

·      Expose post-secondary education opportunities,

·      Facilitate project-managed classrooms,

·      And so much more.

People you can expect to join us here are master educators; CTE administration and

personnel; industry experts; and trailblazing alumni who’ve applied their high

school marketing exposure to their professions.

These guests will spotlight bi-weekly on Feature Fridays.

Every Monday morning you can connect with me during your drive. I’ll chat with you more

in-depth about fashion marketing, DECA, entrepreneurship, and trending topics.

If you’re still listening to me right now, that means you have an interest in marketing

education and/or fashion marketing. With that in mind, you are exactly who this

show is for.

I’m truly grateful to have you here. So, grab your favorite beverage, open up your Notes

app on your device, and be prepared for all of the goodness that’s headed your

way.

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Follow me on Instagram @marketingedventure. I'd love to connect.

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Visit my website for marketing education curriculum,  www.marketingedventure.com.

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