Marketing Espresso

Marketing Espresso

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Marketing Espresso episodes

  • Why should i care about marketing

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    Maybe this should have been episode one of Marketing Espresso….

    But here it is a few deeper than that.

    Why as a business owner should you care about your marketing… it’s pretty simple really and I give you a detailed explanation in this ep! 

    Want to work with me in 2022? Reach out.


    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    10 min
  • Please don't buy email lists

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    I have clients ask me if they should buy an email list… my answer is always no.

    Maybe that seems a bit harsh… or close-minded.

    But from my years of experience the cost vs the return, never worth it.

    Also do you want to be dealing with cold cold leads?

    Want to work with me in 2022? Reach out.


    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    7 min
  • Is word of mouth a marketing strategy?

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    If you can successfully use word of mouth to generate new leads for your business then you’re onto a marketing goldmine 

    Have you got a word of mouth strategy implemented in your biz?

    Here are some pointers from me on how you can

    Want to work with me in 2022? Reach out.


    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    8 min
  • How to love your current customers

    Send us Fan Mail

    Often we’re so busy looking for new business we forget that we have a gold mine in our current customers.

    Today we chat all things taking care of your current customers and how you can leverage them to grow your business.

    Want to work with me in 2022? Reach out.

     

    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    7 min
  • How much budget do I need?

    Send us Fan Mail

    One of the greatest debates I hear among business owners is how much they reinvest back into their marketing budget.

    But on a broader scale budget isn’t just dollars and cents, it’s your time too…

    Today we talk all things money, time and how all of this matters when it comes to marketing

    Want to work with me in 2022? Reach out.


    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    7 min
  • When to call quits on a campaign

    Send us Fan Mail

    Today we chat through when is the right time to pull the plug on a campaign that just isn’t driving results.


    We chat through the pre-campaign launch plans and how that is possibly actually the key to knowing when the time is right.


    Want to work with me in 2022? Reach out.


    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    6 min
  • Not every lead is right for your business

    Send us Fan Mail

    Not every lead is right for your business

    Do you get stuck saying yes to potential clients that just do not align with your business?

    As a great coach and mentor taught me every time we say yes to something we say no to something else

    So we need to get really picky about what we say yes to.

    BUT what if our marketing was so good we only attracted the right clients to our biz?

    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 


    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    7 min
  • Phone manner matters

    Send us Fan Mail

    Who answers the phone in your business? Is it a receptionist? Is it a team of people? Or maybe you’re a one-man-band and it’s just you.

    Well, have you got a plan for how to answer the phone and deal with customers possibly for the first time? Or even if they’re returning do they get the same great experience every time?

    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 


    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    6 min
  • Sales and marketing the great divide

    Send us Fan Mail

    I cannot believe the amount of businesses I have worked in where sales and marketing have had beef.

    It always shocks me that businesses can have such great divides between departments that really NEED to work together in order to not only generate sales but generate good quality marketing.

    Are your sales and marketing team frenemies? 

    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 


    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    12 min
  • 3 ways to show up authentically online

    Send us Fan Mail

    If you’re going to stay consistent online & enjoy marketing then it’s important that you (yes it’s a buzzword!) stay authentic in doing so.

    The biggest mistake I see business owners make is chasing shiny marketing trends which don’t meet the needs of their business OR their clients and therefore they waste time, energy, and money without a return.

    So here are my top tips on showing up authentically.

    Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

    LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

    Where to find Plum marketing Solutions 

    Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

    LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 


    DOWNLOAD MY CONTENT PLANNER

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    9 min

About Marketing Espresso

From the publisher's feed

Your easily digestible, quality shot of helpful marketing advice.


Marketing Espresso is a podcast about marketing strategy, branding, business growth and visibility for modern…