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Marketing Espresso
Marketing Espresso episodes
- Will scheduling my social posts affect the algorithm?
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I am a huge advocate of scheduling & batching content.
Why? Because as a creative I can happily tell you there is no such thing as an "Always on" creative
You need to get "in the zone" to create good content... so when you're in that zone I highly recommend producing as much content as possible.
But I was asked the other day - how does this affect the algorithm?
Well you'll have to listen for my answer
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative7 min - Marketing your way in 2022
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Do you find yourself hating the way you see you "HAVE" to market your business or yourself in 2022?
You're not alone.
All to often I have business owners come to me and say they HATE Instagram, Reels, TikTok and all social media..
& I tell them... that's OK...
Here are my tips on how you can market in a way that is authentic, and congruent to your values & your why you're in business but STILL reach your customers.
As well as not taking all your time for very little return.
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative9 min - Nailing your plan for 2022
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How often do we put in place a plan and start the year off with gusto, then by March we're tired & seem to be struggling to stick to our plan?
Here are my tips on how to nail the plan you have made for 2022 without the burnout.
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative9 min - Why 2022 is the year marketing and branding take the lead in your business
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No longer will being the cheapest product or service based business get you cut through.
We are seeing a huge shift in brands that build community & stand for something more than just making a dollar.
People want human led business, people are craving connection.
So 2022 needs to be the year you invest in your brand and what it needs to look like to survive in the current times.
We need real, human centric marketing plans and a real message and conversation behind our brand.
People are sick of seeing the same old, so how will you stand out from the crowd?
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative11 min - 2021 what a year
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In our last episode for 2021, I am taking you on a little reflective exercise...
One of the key things I do in my business and do for clients is to take the time to reflect on what worked, what didn't work, and the key things we need to do in the next year to amplify their brand.
There is no doubting 2021 was a tough year!
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative27 min - Marketing authentically
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Authenticity is a huge buzzword at the moment, and sometimes I think buzz words have earned their place...
Many people think that marketing is all about following the trends, creating to make the algorithm happy, and sure those things ARE important... but what is more important is that you market and grow your brand in a way true to your values.
So do you market in a consistent way with clear messaging, a clear product and in the right channels for you + your brand growth? OR are you just taking aim and hoping something sticks?
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative11 min - Branding vs marketing
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Do you know the difference between branding and marketing?
Have you always wondered how to get on top of either?
Well this is the episode for you! Let's chat all things Branding + all things Marketing!
& why both are important.
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative8 min - My engagement sucks and I feel flat
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I hear your business owner... You have been at it FOR MONTHS even YEARS with your marketing and it is just the same old same old.
No one engages with your content and nothing ever changes...
Listen to this episode and hopefully I can give you some hope back!
Where to find meInstagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative12 min - Janine Garner - surrounding yourself with the right people
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Today we the amazing Janine Garner back on the show!
This time to talk all things... NETWORKING!
This is her absolute secret sauce so have a notepad and pen at the ready!
Janine Garner the best-selling author of It’s Who You Know, From Me To We and her latest book Be Brilliant – how to lead a life of influence is available in bookstores around the world.
Janine is a global thought leader on connection. She is obsessed with the power of connection and how this helps to build brilliant relationships, unlock incredible and innovative collaborations, unleash leadership potential, and ultimately help businesses make money, drive performance, and fuel momentum.
Where to find Janine
Instagram: @Janinegarner
LinkedIn: https://www.linkedin.com/in/janinegarner
Facebook: @janinemgarner
Website: www.janinegarner.com.au
Podcast: Unleashing Brilliance
Twitter: @janinemgarner
Where to find meInstagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
Website - www.plummarketing.com.auDOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative18 min - What is an email nurture campaign?
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So you know email marketing exists... but you don't know how to leverage its power...
Today we chat through what a nurture email campaign is and how it can be implemented in your business to help with that potential customer journey.
Where to find meInstagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative7 min
About Marketing Espresso
From the publisher's feed
Your easily digestible, quality shot of helpful marketing advice.
Marketing Espresso is a podcast about marketing strategy, branding, business growth and visibility for modern…
business owners. Hosted by marketing strategist Bec Chappell, the show explores what’s actually working in marketing right now - from content and email marketing to AI, branding, customer psychology and business growth.