Marketing Espresso

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In today's episode, we chat all things marketing and mindset.

How do we let our mindset show up in our marketing or impact us from getting our marketing done!

Where to find me

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Social media is such a hype at the moment, especially platforms like Instagram and TikTok, everywhere you see people are creating reels and videos following the latest dance trends and somehow a good marketing strategy got caught up in the BS that is social media metrics.

YES social media is a fantastic way to organically grow your database

BUT the most important things to remember are:

You’re better off with 500 followers that are engaged and want to buy and are your target, than 50K that are just following you cause

Don’t waste time creating reels if its not right for your customer and you’re doing it for vanity metrics

A lot of people on social media are consumers who will not engage, so even though only 10 people liked your post, it may have actually reached 50 people 10% of which are watching you waiting until they’re ready to buy – this is especially true on LinkedIn. 

Where to find me

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I know you want me to give you the silver bullet for your marketing strategy.

But the truth is a lot of marketing is trial and error and that is to be said for your email marketing too.

However the most important thing to remember is always when creating content making sure you’re in service of your customer and providing them with helpful, informative content they want to receive. 

Where to find me

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Now that Australia looks to be opening up I want to do an episode on what corporate hospitality is, and how it can be great for your business when used correctly.

Instead of the old ‘take my mates out to the footy’ you can have strategy behind this which will help grow your relationships and revenue! 

Where to find me

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

For all those new businesses out there looking for some quick organic wins!

I was once in your shoes… and its important when we start out to keep in mind our budgets. 

So here are my tips on how to grow your biz organically and without huge advertising budgets.

Where to find me

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

For the twentieth episode I just wanted to chat about my biggest lessons from starting a business. 

When I started my company I had such big dreams of sitting in cafés working, but how far from reality is this.

Owning a business is hard work, but it is so rewarding

These are the top 6 things I think all wanna be business owners know before taking the leap

1. You’re not on your own

2. Being clear on what it is you want to achieve

3. Being clear and aligned to your why

4. Spend time and money on YOU

5. Get a business coach

6. Don’t be afraid to ask for help

Where to find me

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

Mentioned in this episode

Business Chicks

Elevate – Janine Garner

Scale Squad – Erika Cramer

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So you are emailing your database go you!

You are better than a lot of businesses that have set up Mailchimp accounts which get used approximately twice a year, once at Christmas and once at some other time they remember.

Email marketing has ebs and flows of popularity and success. 

Due to the incredible amount of emails sent daily it is easy to say ‘I won’t do that no one would read it anyway’

BUT with that strategy what if you miss a huge opportunity? 

We’re only as good as our content, and while you focus solely on growing an Instagram following, or LinkedIn following unfortunately that data is not yours.

So congrats if you are emailing your database regularly.. here’s for the real stuff.

In 2020 the average open rate of emails sent in Australia was 18.7% - now you might think that seems incredibly low, but please see my point above re: how many emails are sent a day.

So on a list of 500 you are reaching 93 people – in the words of someone brilliant (but I can’t remember who) if 93 people showed up at your office and gave you some kind of engagement… would you not be cheering?

So anything above 18% is good – anything under that, I would be asking if you’re asking too much of your list, emails should be in service of them not just asking them to buy all the time.

Where to find me

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

With my experience in Marketing Manager roles within corporate, I would often manage external experts in the form of digital agencies to help out where I didn’t have capacity, or I didn’t believe my expertise were good enough OR I just wanted external help.

Having started my own marketing agency this has given me a good understanding of what my customers are looking for in an agency, but also what I will offer and who I will partner with myself. 

Things to keep in mind

• Try and find someone who offers to manage all the aspects of marketing and offer a whole marketing solution (so not just social / not just SEO/AdWords)
• Don’t settle for a one size fits all, make sure they give you indication that they can work on YOUR UNIQUE business
• Understand your budget, what you need and be specific
• If it doesn’t feel right, it probably isn’t. 

Where to find me

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you know the return on investment on the marketing activities you currently do?

Return on investment involves so many different facets of the business.

For example, one key thing to consider is are you tracking the LEAD or the SALE as ROI?

Because there are two parts to this

• If the leads entering the business are quality but not being converted marketing IS doing it’s job
• If the leads coming into the business aren’t quality and therefore are wasting your time, you can’t count this towards ROI.

This is why a great CRM is a good idea for any business so that you can be qualifying the quality of your leads, rather than just focusing on the quantity.

Another key point to ROI is how you be physically tracking it!

For example, did you undergo a big branding campaign which involved non-digital aspects and therefore your way to judge the ROI was through basic ‘how did you hear about us’ or have you done a branding campaign which you will just have to use the old ‘the phone is ringing method’

The great thing about digital marketing is that it has made every aspect of marketing incredibly trackable, but it doesn’t mean it is always the best option.

Always ask the age old question “how did you hear about me”

Where to find me

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 

LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions 

LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Did you know you are the greatest marketing tool your business has? 

Wherever you are in your business journey, or whatever position you hold within a business, your story, and why you are in business and the network you have is a powerful marketing tool.

There is a reason the personal LinkedIn pages do so well as well as why we see people wanting to connect with other people across all social media channels.

The more you talk about you in association with your brand the more people will feel like they’re connecting deeper with your brand and with the human behind the brand.

For larger businesses this is also comes down to getting your staff so engaged and on board with your journey that they too want to be faces behind the brand.

Mentions

Book: It’s who you know – Janine Garner

Where to find me

Instagram @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative