Marketing Espresso

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When you are starting out in business it is really easy to stay outside of the business and look at your business with big picture goals in mind.

Then we get into the day to day and suddenly we have no time for anything big picture dreaming, thinking, or implementing.

This is a podcast to remind you to get back to looking “into” your business, rather than working in it!

When was the last time you looked around at people who inspired you and people you admire how they do things?

Build community with these people and get around each other, find an accountability partner to remind you to work on your business.

When was the last time you had a strategy day?

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

We know that websites are expensive. I have great respect for the website developers out there.

But how do you get a functional website without breaking the bank?

If you are a small business starting out then by all means it is ok to create a website that gets the job done, you don’t need the bees’ knees yet of websites (yet!)

However… If you are in a niche market where you can smash SEO and there isn’t competition in the space… spend the money! There are great web developers out there who will not charge you the earth but will give you a great website solution and help you reach those SEO goals.

Also, if you are a small business owner with minimal time because you have customers and you are busy serving them, then why are you trying to create your own website?

What value do you put on your time?

If your time is better spent in the business, rather than working on the website…

Well, the ROI is going to make the initial spend worth it anyway!

Programs/Apps mentioned in this episode.

Godaddy, Wix, Squarespace, weebly

Mailchimp

Active Campaign

Kajabi

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

One of the biggest things us service-based businesses do is to change our product depending on the customer.

But how does this help us align our businesses with who we want to work with?

If we do not articulate our product well then, we are NOT easy to buy.

For those of us who have moved from corporate into the entrepreneurial world we need to remember our product offering cannot be the position that we held within our “job”

One of the ways that we make it hard for our customers to know that we are buyable is because we do not break it down into simple offerings, which even as a service based, B2B business you are able to do.

Before you start your marketing journey it is important to be clear on how someone is going to purchase you and what you want to offer them!

We cannot be a ‘shopping list’ of goodies for a customer because this will just have us doing everything and this is not the reason we got into business.

So being truly clear and buyable for your customers is a must

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode we are going through the templates you need to have set up in your business.

What are the templates you can create to make your life easy!

By creating template, you will not only save time, but you will ensure every thing you do is ON BRAND.

Other points about templates… Lock them down!

If you have templates set up ensure that they can’t be altered by anyone in your business that needs to use them.

Anything that you can make into a template do it.

Proposals, terms and conditions, presentations, social media posts, testimonial template, survey template, content

Programs/Apps I mention in this episode:

Canva – canva.com 

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

The biggest question I receive is “where do I start with my marketing?”

There is no “big bang” with marketing.

There is no essential place to start.

It is about to dos and writing lists.

The simple question I ask back to this is ‘well what do you want to achieve ‘

Then the other questions

Who is your customer?

What is your product and service?

Before you begin your marketing journey you NEED to dive into your business.

You need to be so clear on your business and your business journey.

Once you have deep dived into your business and your why, your customer and your product you can then put together your spreadsheet to map your channels and your messages.

Doing it in say a spreadsheet allows you to ensure each channel is spreading that same message.

Where you start with your marketing – it is the BASIC stuff.

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Welcome to Marketing Espresso a ‘how to market’ podcast from yours truly Bec Chappell owner and boss lady behind Plum marketing solutions.

So who I am I, who is Bec Chappell? This episode explores who I am, why I think you should listen to my advice and how Plum Marketing Solutions came to be.

We discuss my passion for marketing, and my passion to empower business owners to succeed on their marketing journey. 

I keep hearing from businesses that they feel lost with their marketing, they don’t know where to start, marketing is confusing, they don’t know what channels to market in, they’re time poor, they’re stressed they don’t have budgets for marketing agencies and it’s just all too much!

Sound like you?

Well with you in mind I have created this podcast to give you bite sized marketing tips which are digestible, and you can implement in your business.

You can expect marketing lessons mixed with my personal business lessons. 

I look forward to bringing you some gold nuggets on this pod. 

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative