Marketing Espresso

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If you are just starting out in business or thinking about starting out in business, how do you get a logo?

I have been in your shoes, lack of budget, wanting to get started asap

But I recommend that you put aside the budget and spend the money to get a reputable designer to design your logo.

This way you can be sure you are getting a unique and individual logo designed with what you want in mind!

Remember this is the brand that you are putting into the world for a long time – do you really want to ‘cheap’ out on that?

Where to find me

Instagram @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So, if you listened to the last episode you might have had a laugh with me when I stuffed up the last bit! 

Well amazingly enough I too am human, just like you.

Mistakes happen in marketing as they happen across all aspects of our life

This episode explores how to come back from a doozy.

I also take you through one of my biggest stuff ups of my career and how I came back from it.

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

How many emails have you had enter your inbox in the last 12 hours… 

And how many of them were marketing emails

It is HARD to get cut through in someone’s inbox

So how are you going to have impact?

Are you sending emails now? Are you not getting cut through?

OR are you yet to delve into the “EDM” (electronic direct mail) world?

Well, this episode is for you

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Video is quickly becoming the number one medium for people to get their message across.

With many platforms coming out and saying they will push video content in front of consumers before other types of content. 

So in this episode we discuss how to show up confidently on your video, tips on how to get yourself in front of that camera, and why you shouldn’t be scared to do so.

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So often I get asked by businesses how they can easily and quickly produce content. They often tell me they have a mental bloke when it comes to producing good quality content which is engaging.

What do I say to them?

You already have the content! It is there in your head!

Every day you have conversations with your customers where they tell you exactly what they are thinking and in turn probably exactly what all your potential customers are thinking.

When you start realising that, your content creation becomes so easy!

I am also a fan of bulk batching your content as to avoid the trap of trying to create content every. Single. Day

Even writing it makes me feel tired!

Mentions in this ep:

Answer the public

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, we dive into how marketing has changed over the years.

I give you some back story into what marketing looked like when I started and what traditional marketing aspects may still be relevant for your business.

This background in traditional marketing has been a blessing for me because unlike marketers who have only lived through digital times the traditional marketing days gave us marketers a real understanding of the fundamentals of marketing.

What it was like to have to change the way we would track our results.

It also forced us to be incredibly creative.

So, what traditional marketing methods should you continue to implement in your business?

The pull for digital marketing is because it is so cheap and so easy to track your results.

However, if you have the ability and the budget to implement some fun marketing ideas like unique gifts, letterbox drops etc why wouldn’t you try and think outside that box.

If you are going to create promo items, think bigger than a pen!

Apps/programs mentioned in this ep:

Canva

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

BRAND MY FAVOURITE SUBJECT!!!!

But in this episode, I am going to try and stay on point.

Your personal brand is a complete reflection on your organisations brand.

Both need to align with each other.

The way that you present yourself outside the business, does impact how people see your business.

So how do you build a strong personal brand.

It comes down to your style, your colours, your values and your why as to why you went into business.

Are you talking to this point?

Regardless of whether you own your own biz, or you are working in an organisation you have a personal brand.

You may never aspire to owning your own business but if you work on your personal brand, it will help you build your career and create the network which will help you succeed.

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

One of my favourite topics is about how to really understand your customers.

Before we begin any marketing we really need to get deep into understanding our customers, this includes getting a feel for what makes them tick, where they hang out, what keeps them up at night.

A lot of us have been our ideal customer so we really understand them. Because we have been there.

But what if you have never been your customer? We then need to find why they’re our ideal customer, why we care about providing them with a product/service, it is most likely because we do have a connection with them. We feel their pain, or we see it.

We need to find that connection point with our customer.

If you have a product or a service and DON’T know your customer then how have you tailored a solution to their problems?

When it comes to our product/service it pays to niche so that we say no to customers that don’t fit the profile of who we want to work with – especially relevant in a service based business.

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Before you even begin on your research journey you need to understand WHY you are doing this research.

Have you deep dived into the purpose behind your research and what outcomes you want from this research?

It is like scrolling on insta it is so easy to get lost in the void.

Firstly, set yourself up with a research brief.

Who are you going to look at? How far and wide will you go with the research?

What is relevant to you?

How are you going to implement the results from this research into your business?

Often before positioning we in a marketplace or launching a new product research is essential for success.

Is it possible to get the research you need from your current customers?

Have you sent a survey without results?

Will it be more beneficial to give them a call and ask the questions directly?

Depending on whether you’re a product or a service-based business depends on how close you are to those customers.

Find a way to make your customers want to engage with your research, you will find you receive better answers also. Make this valuable for them. Be clear and concise with what you want to achieve and what you need to no, do not waste their time.

Programs / Apps mentioned in this ep:

Survey Monkey

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So, you still have an @gmail account to chat with your customers.

So therefore you don’t have a website.

Are you serious about your business?

“But Bec it is a side hustle”.

My response? I don’t care. Go FULL on.

This is your business; this is your dream.

When a customer see’s that you are still using an @gmail account they are not taking you seriously, because you are not taking your business seriously.

For less than $200 you can set yourself up a website with a company email.

So, you don’t have an excuse to not be doing this.

Are you serious about your business?

Programs/Apps mentioned in this episode.

Godaddy, Wix, squarespace, weebly

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative