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Marketing In 10
Marketing In 10 episodes
- How to Work Successfully With Google Ads Account Reps
On this week's episode I discuss how I deal with ad account representatives, particularly Google Ads reps / account managers.
Show transcript: https://jimlastinger.com/31
5 min - Remarketing Audiences for Google Ads
On this week's episode I cover Google Ads remarketing audiences in-depth. What are remarketing audiences? How do you create them? Which audiences do you need to build?
Show transcript: https://jimlastinger.com/30
5 min - Google Ads Removing Broad Match Modified Keywords
This week I'm discussing Google's recent announcement that they are removing the broad match modified (BMM) keyword match type in Google Ads. I discuss what this means, when it's happening, and what you can do to prepare.
Google's announcement: https://support.google.com/google-ads/answer/10346549
Show transcript: https://jimlastinger.com/29
4 min - Facebook Ads vs Google Ads
Today I'm talking about Facebook Ads. I'll explain which types of advertisers should be using Facebook Ads and how they compare to Google Ads.
Transcript: https://jimlastinger.com/28
5 min - SEO Predictions for 2021
This week I'm talking about SEO and how I expect it to evolve in 2021.
Transcript: https://jimlastinger.com/27
4 min - 4 PPC Predictions for 2021
Every year PPC continues to evolve. This week I'm talking about what I expect to happen to the PPC industry in 2021.
Transcript: https://jimlastinger.com/26
In-depth with Microsoft Ads: https://jimlastinger.com/11
6 min - What I've Learned in 2020
This week's episode is a recap of the lessons that I've learned about the digital marketing industry in 2020. 2020 has been a difficult year for so many, but it's brought great lessons along with it that will impact us for years to come.
6 min - Google Ads News Roundup for Q4 2020
Here's my quarterly update from the world of Google Ads. I cover the new requirements for data-driven attribution, Youtube audio ads, and Shopping promotions.
Transcript at jimlastinger.com/24
6 min - Black Friday and Cyber Week Prep
Black Friday and Cyber Week (BFCM or BFCW) is the most important time of the year for many ecommerce companies. This week's episode details my strategies for advertising the promos you're running at your store.
Show Notes: https://jimlastinger.com/23
Product Schema (episode 22): https://jimlastinger.com/22
6 min - Product Schema Markup and SEO
This week's episode is all about product schema markup and how it can help your store's SEO efforts.
Transcript: https://jimlastinger.com/22
Schema: https://schema.org/Product
Google Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool
8 min
About Marketing In 10
From the publisher's feed
Marketing In 10 is your weekly dose of ecommerce marketing strategies and tactics from expert marketer Jim Lastinger.