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Marketing In 10
Marketing In 10 episodes
- When Something Goes Wrong With PPC
This week's episode is all about what to do when your PPC campaigns go awry... what to look for and what to do.
Transcript: https://jimlastinger.com/21
5 min - How to Do An SEO Backlink Audit
This week's episode is all about everyone's favorite SEO topic, backlinks! Specifically we're talking about spammy backlinks and how to do a backlink audit and disavow.
Links:
SEMRush https://semrush.com
Transcript: https://jimlastinger.com/20
5 min - Search Terms Removed in Google Ads
On today's episode of Marketing in 10 we're discussing Google's decision to dramatically limit the amount of search terms data you're able to see in your ads account.
Show transcript at jimlastinger.com/19
5 min - Calculating Target ROAS
Quick tip episode! When you're creating a bid strategy on a Google Ads campaign you often get the option to enter a 'Target ROAS'. Today I'm covering exactly how to calculate your Target ROAS.
Deep Field Target ROAS Calculator
Transcript
3 min - You Should Always Run Branded Search Campaigns
Today on Marketing in 10 we're talking branded search campaigns. Some advertisers don't want to spend money on them, but I think they're critical. Here's why...
Deep Field article on why you should always run branded search ads
5 min - Is PPC Right For Your Business?
Today on Marketing in 10 I'm discussing whether or not PPC makes sense for your business. I'm a huge fan of PPC (obviously), but it doesn't make sense for every company.
Let's talk PPC at deepfieldinc.com.
5 min - What To Do When SEO Goes Wrong
Today on Marketing in 10 I'm talking about what to do when something goes wrong with your SEO efforts, whether it's a loss of traffic or rankings.
Links:
- MozCast
- Search Engine Journal
- How To Recover From a Website Hack
- Episode Transcript
7 min - How to Prepare Your Campaigns for a 2nd Economic Stimulus Package
The last time economic stimulus payments starting arriving in checking accounts ecommerce stores saw a huge bump in sales. Today we're going to make sure that you're prepared in the event that a 2nd stimulus package is approved.
Transcript: https://jimlastinger.com/14
3 min - What Can You Learn From 6-Figure Ad Accounts?
Today we're talking about really large ad accounts, those spending over $100k per month. What can you learn from the big spenders and how does it apply to your account?
Transcript: https://jimlastinger.com/13
5 min - Google Ads Strategies for Lead-Gen Campaigns
This week's episode is devoted to Google Ads for lead-gen companies, such as service companies, SaaS, and more.
You can find the transcript at jimlastinger/12.
6 min
About Marketing In 10
From the publisher's feed
Marketing In 10 is your weekly dose of ecommerce marketing strategies and tactics from expert marketer Jim Lastinger.