<p>Today we're starting off with the basics about SEO (search engine optimization) and PPC (pay-per-click advertising). Learn what they are, when to use them, and which sites should be using them. </p>

Today we're starting off with the basics about SEO (search engine optimization) and PPC (pay-per-click advertising). Learn what they are, when to use them, and which sites should be using them.

<p>Today we're starting off with the basics about SEO (search engine optimization) and PPC (pay-per-click advertising). Learn what they are, when to use them, and which sites should be using them.&nbsp;</p>

What is SEO and PPC?

Marketing In 10 is your weekly dose of ecommerce marketing strategies and tactics from expert marketer Jim Lastinger.

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