Marketing In 10

Google Ads and MS Advertising are the two primary PPC channels today, but not everyone knows about or uses Microsoft Ads. Today I'm discussing the differences between the 2 platforms and when you should consider MS Ads. 

Show transcript is at https://jimlastinger.com/11. 

Today's episode dives deep into SEO audits and what they should cover. The audit sections (on-page SEO, off-page SEO, and technical SEO) are discussed in detail. 

This show's page is at jimlastinger.com/10

My SEO audit service is at seoaudits.io. 

This week's episode is all about the 2 types of Google Shopping campaigns, the traditional Shopping campaign and the newer Smart shopping campaigns. 

I talk through what Shopping campaigns are and the differences between the 2 types of campaign. 

If you need help with Google Shopping then reach out to me: https://deepfieldinc.com

Show transcript is available at https://jimlastinger.com/9

This time I'm covering some of the most basic, yet very important, SEO elements -- page titles and meta descriptions. 

My guide to writing page titles and meta descriptions: https://deepfieldinc.com/meta-tag-generator/

My strategy for testing titles and descriptions: https://deepfieldinc.com/how-to-improve-organic-ctr/

This episode's page: https://jimlastinger.com/8

On this episode I do a deep dive on the different attribution models available to you in Google Ads. Attribution models are how conversions get allocated to different campaigns in your account. 

See the transcript at jimlastinger.com/7. 

On today's episode I give you my process for managing any PPC account on a 2 week cycle, in just 30 minutes a week. 

You can download a copy of the process at https://jimlastinger.com/6

On today's episode I cover several reasons why your Shopify store may not be converting traffic into sales. 

You can find my recommend Google Analytics checkout funnel setup and the episode transcript at https://jimlastinger.com/5

On today's episode I cover non-branded Search campaigns in Google Ads. I talk through how I structure ad groups, why I always start off with broad match modified keywords, and much more. 

Here is my recommended campaign structure:

• Branded Search campaign
• Non-branded Search campaign
• Smart Shopping campaign(s)
• Display remarketing
• Youtube remarketing

Transcript: https://jimlastinger.com/ep-4-non-branded-search-campaigns-in-google-ads

Today's episode discusses the importance of ratings and reviews and just how critical they are for ecommerce success. I also talk through the process for getting the organic star ratings to show for your products in the SERPs.

Links 

Transcript: https://jimlastinger.com/ep-3-why-ratings-and-reviews-are-important-for-seo

Yotpo: https://www.yotpo.com/

Google Product Schema overview: https://developers.google.com/search/docs/data-types/product. The aggregateRatings section is what we're discussing here. 

In this episode I talk through the different keyword match types available in Google Ads (and other PPC platforms) and how they work. I also explain why broad match modified is my preferred match type for new campaigns. 

Transcript: https://jimlastinger.com/ep-2-keyword-match-types-explained/