SEO expert Ben is back! And today he's helping us learn all about local SEO. Most companies worry about being found online, but have you stopped to consider how your clients and customers can find you in real life? That's what local SEO is all about. 

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Today we're talking about who works on a digital marketing team! From the account managers who interface with clients to the administrators, creators, and technical experts who get the work done, Evenbound Senior Account Manager Kolby Kloosterman is here to break down each of the essential roles on a digital marketing team. 

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

The business world is full of acronyms and jargon. One of today's most popular buzzwords is RevOps. We pulled Evenbound president, John Heritage, in to help us understand this most recent popular term. Let's learn about what RevOps is, what it stands for, and why it might just be what your business has been missing. 

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Hunter Burin, our resident HubSpot hero, is back for another episode! This time, we're helping you get a sense of what all is included in the HubSpot Marketing Hub. From specific tools to the different tier levels and what they unlock, we're breaking down exactly what you get when you subscribe to HubSpot's Marketing Hub.

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Paid advertising is a complex field. Evenbound's Director of Paid Media, Spencer Thomas, is here to help you make sense of it. We'll cover what the terms "paid search" and "PPC" actually mean, we'll dive into more of the specifics of each, and we'll help you get to the bottom of what paid media really is and does for your business. 

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Director of Client Services, Ben Johnson, is back on the podcast to answer another one of your burning questions — what's the difference between direct & organic traffic? We'll answer that question, give you definitions of both, and help you filter out some of that pesky direct traffic you're not sure how to categorize. 

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Not sure if agency life is right for you? Evenbound Senior Account Manager and culture queen, Kolby Kloosterman, is here to help you out with a handy pros and cons list. We'll talk about everything you need to know about working at a digital marketing agency — the good and the bad. 

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

That's the million-dollar question. And we've brought in the big guns to answer it. Evenbound founder and president, John Heritage, is here to help you figure out exactly how much you should be spending on marketing. His answer might just surprise you. 

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Evenbound's HubSpot Account Manager, Hunter Burin, joins us today to talk about all things HubSpot! If you're new to HubSpot, this is the episode for you. We'll cover everything from what HubSpot is, to who it's built for. Are you in that category? Let's find out!

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Who are you marketing to? That's a question any great marketer answers before they even think about building out a campaign. Today we're talking with Evenbound's Director of Content Strategy, Mackenzie Deater, about what a buyer persona is, and how you build one out.

If you're ready to get started, check out Evenbound's Step-By-Step Guide to Defining Your Buyer Persona.  

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!