Wait a minute…social media marketing and social media advertising aren’t the same thing? Nope! Our Director of Paid Media, Spencer Thomas, joins us today to explain the distinction between these two efforts, and whether you should be doing one, the other, or both.

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Domain authority is a score that measures the likelihood that your website will rank well on search engine results pages. So yeah, it’s a pretty big deal. SEO expert Ben Johnson is back to give an in-depth look at domain authority and offer suggestions on how to improve your own.

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A growth agency is a partner whose primary goal is to help your company grow. Seems pretty straightforward, right? Well, there’s a bit more to it than that. Evenbound President and Founder, John Heritage, is here to give us a better definition and discuss how growth agencies differ from traditional marketing agencies.

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It’s no secret that your audience loves video. But how long are they actually willing to watch one? Video producer and editor Kyle Werner joins us to discuss the ideal video length, and how that can vary based on audience and platform.

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One huge benefit of HubSpot is its robust reporting capabilities. But, let’s be honest, those reporting features are no good if you don’t know how to use them. Evenbound’s HubSpot Account Manager, Hunter Burin, is here to guide you through.

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Today we tackle TikTok. Some love it, some hate it — but does your business need it? Evenbound Senior Account Manager and Social Media Extraordinaire, Kolby Kloosterman, gives you a clear answer to that question in today’s episode.

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When it comes to employment, most marketers have two main choices — in-house work or agency work. But how do you know which is best for you? Evenbound's Senior Account Manager, Kolby Kloosterman is here to give some insight that might help you out. 

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The more collaborative your sales and marketing teams, the better deals you close, and faster. But how do you get those two very different teams on the same page? John Heritage, Evenbound's president, is here to walk us through it. 

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Whether you're looking at HubSpot Starter or HubSpot Enterprise, you probably want to know what you get when you sign up for HubSpot Service Hub. Evenbound's Hubspot Account Manager, Hunter Burin, is here to tell you exactly what tools and services you get with Service Hub. 

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A content calendar is something that most agencies and marketing departments use for a range of tasks, from social media to blog, video, and even website content. But do you need one? Evenbound's Director of Content Strategy, Mackenzie Deater, is here to answer that one for us. 

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