B2Bs and LinkedIn Ads go together like peanut butter and jelly. If you’re a B2B marketer and you haven’t tried them out yet, it’s time to get on it! Our Director of Paid Media, Spencer Thomas, is here to provide some insight on what you can expect in the space.

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Keyword research is one of the key foundational elements of an effective inbound marketing strategy. Our Director of Client Services, Ben Johnson, is here to reveal some of his helpful tips on how to perform keyword research, what makes a good keyword, what tools to use, and more!

Free Keyword Research Tool: https://www.infinitesuggest.com/

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

You’ve heard of the dark web (yikes), but have you heard of dark social? We promise it’s not anywhere near the same thing! Today our President and Founder, John Heritage, joins us to explain exactly what a dark social strategy is, and how it could help your company grow.

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Video marketing. It’s like going to the doctor. We all know we should do it, but it’s scary and hard, so we put it off. Today one of our fave videographers, Kyle Werner, offers some simple steps on how to get your video marketing strategy started. No more excuses, people!

Resource: How REI's Video Strategy Boosted Their Insane Success

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

If you’re doing inbound marketing right, you should see leads flooding in. If your sales team is struggling to manage that huge list of contacts, HubSpot has a great solution: lead scoring. One of our HubSpot heroes, Adreana Bell, joins us to talk about some HubSpot lead scoring best practices.

Resources: https://evenbound.com/blog/how-to-use-hubspot-lead-scoring

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Is Twitter dying? Is Twitter dead already? The people want to know! Today our social media savant, Kolby Kloosterman, shares some statistics on Twitter usage — along with her own opinion on where the platform’s at and where it will be in the future.

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

We get this question a lot, and there’s nobody that answers it better than our in-house SEO wizard, Ben Johnson! He joins us today to discuss whether you should or shouldn’t pop your company name into the Google search bar. The answer might surprise you.

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

If you’re like any marketer we’ve talked to, your boss wants to know exactly how much ROI your efforts are contributing to. You probably also know that proving that number is never as straightforward as you’d like. Our President and Founder, John Heritage, is back to offer helpful tips on how to measure marketing ROI.

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Video marketing is something all organizations want, but only a few can actually find the time and resources for. That’s where outsourcing comes in. We talk with one of our amazing contracted videographers, Kyle Werner, about when you should and shouldn’t outsource video marketing.

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!

Goodbye funnel, hello flywheel! For years, marketers and salespeople have used a funnel model to conceptualize their efforts. But the truth is that HubSpot’s flywheel does a much better job of putting customers front and center for a longer period of time. Our HubSpot Administrator, Adreana Bell, has the deets.

Resources: https://www.hubspot.com/flywheel
Resources: https://evenbound.com/blog/hubspot-flywheel

Contact Evenbound

• Follow us on Instagram and LinkedIn!
• Check out our website for helpful blogs and case studies.
• Want to give us some feedback? Fill out our form.

Thanks for spending a few minutes with us!