Most def. If your email list isn’t segmented already, it’s time to get moving. Senior Marketing Manager, Kolby Kloosterman, is here to help you get started, providing her expert insight on email segmentation best practices. 

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Haaaave you heard of short-tail and long-tail keywords? If not, you’re about to! Our SEO Expert, Ben Johnson, is here to discuss what these two types of keywords are and how you can use both to pull in a ton of traffic.

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The easiest way to waste money on paid ads? Write bad ad copy. But have no fear — Director of Content Strategy, Mackenzie Deater, is here to help you avoid that. She offers her best tips and tricks for writing concise yet engaging copy that converts.

Resources: https://hemingwayapp.com/

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If a picture can say a thousand words, then a professionally taken and strategically placed picture on your website can say a million. Evenbound’s Creative Director, Kate Disbro, joins us today to talk about the impact great photos can have on website design.

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If you're doing anything in the e-commerce space, you should know about Google Shopping. Our Director of Paid Media, Spencer Thomas, is back to fill you in on just how much having your products show up at the top of the results page can do for you.

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We’ll give it to you straight — if you want a website that functions well, showcases your brand, and is optimized for search engines, you’ll need to make an investment. But exactly how much can you expect that investment to be? Our President and Founder, John Heritage, breaks down the cost of a website redesign today. 

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We’re bringing the SEO big guns back in to answer today’s question: “What’s a sitemap?” Ben Johnson, our Director of Client Services, joins us to give us the lowdown on what sitemaps are, how to create them, and how to submit them to Google. 

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Google hit us with not one, not two, but THREE algorithm updates in September — and us digital marketing nerds LOVE to analyze how updates like these affect certain websites and their performance metrics. One of our lovely account managers, Allison Johnson, chats with us today.

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Hot take: there’s no such thing as an impulse purchase. All buyers go through a process before they’re ready to pull out their wallets and pay. Our Director of Content Strategy, Mackenzie Deater, is on the podcast to explain the buyer’s journey and how to communicate with your audience through every stage of it.

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Why must we pit two queens up against each other? The truth is, Google Ads and Microsoft Ads are both great options that can generate serious leads. They’re just different and should be used strategically. Our Director of Paid Media, Spencer Thomas, fills us in and tells us which platform he personally thinks outranks the other. 

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