In case you haven’t realized yet, we’re big on company culture here at Evenbound. One way we get inspiration is by listening to what other companies we love are doing — including HubSpot! On today’s episode, HubSpot Academy Senior Manager, Kevin Dunn, chats with Kolby about what HubSpot’s culture is like and what he loves most about working with his team.

The HubSpot Culture Code: Creating a Company We Love

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That’s the million dollar question — literally. Viral videos result in boosted brand awareness, which can in turn drive more revenue for your business. While “going viral” is never a guaranteed metric, we’ve brought 730 Eddy Studios CEO Andy Atkins back on the podcast to share some tips that might give you a shot at getting there.

Check out Andy's podcast, The Front Porch. 

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Today’s episode is all about the incredibly engaging, borderline-addictive Instagram Reels — because we know we’re not the only ones who’ve spent hours scrolling through these things. Kolby and Jeralin discuss why they’re so engaging, why Instagram’s algorithm loves them, and how to make some great ones for your own business!

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Have you listened to our Pillars of Revenue Growth episode from earlier this month? If not, stop what you’re doing and listen to it. If you have, proceed to listen to this episode, where Mike Lieberman of Square 2 Marketing shares how to get your entire company on the same page with revenue growth goals and strategy.

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Wondering why your blog isn’t driving the results you’d like it to? You might be committing some common blogging mistakes. But have no fear — Content Queen Mackenzie Deater is here to help you spot these mistakes and get your blogs back on track.

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You may have heard us talk about being a HubSpot Solutions Partner. In this episode, we’ll elaborate on what that means — and we’ve invited one of HubSpot’s very best, Kevin Dunn, back on to help!

Resources: HubSpot Ecosystem, Become a Solutions Partner 

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So you’ve created an awesome marketing video — but now what? In today’s episode, Andy Atkins (730 Eddy Studios) is back to give some direction on where to share your video, and who to share it with. Listen in!

Listen to Andy's podcast — The Front Porch

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If you’ve ever had to run a business’s social media account, you know how difficult it can be to keep everything organized. That’s where a social media content calendar comes in. Our Marketing Coordinator, Jeralinn Hamann, unveils her secrets to creating the perfect social media content calendar that will save you the time and the headache!

Resources: HubSpot Social Media Content Calendar Template 

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Revenue growth. It’s why we choose to invest in marketing in the first place, isn’t it? But in order to see lucrative results from your marketing, you’ll need to build an orchestrated strategy. Square 2 Founder & CEO, Mike Lieberman, is back to share the four pillars of revenue growth he abides by at his agency.

Resources: https://www.square2marketing.com/square2plus

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To gate, or not to gate — that is the question. And Director of Content Strategy, Mackenzie Deater, is here to answer it! She walks us through the differences between gated and ungated content, as well as the strategy behind choosing one over the other.

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