If you’re on social media, you’ve likely seen a hashtag (#). Maybe you’ve even used one. But do you really know what that hashtag does — or could do – for your business? Senior Marketing Manager and Social Media Extraordinaire, Kolby Kloosterman, is back on the #podcast to fill you in.

Resources: https://blog.hootsuite.com/instagram-hashtags/

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A Search Engine Land study found that 60% of categorized direct traffic is actually organic traffic — say whaaat? Our resident SEO expert and Director of Client Services, Ben Johnson, joins us to discuss why your traffic analytics might be lying to you, and what you can do about it.

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In the world of content, consistency is key. A solid content style guide will help get you there. Our Director of Content Strategy, Mackenzie Deater, is on the podcast today to walk you through the steps of creating one. 

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No matter how much we try not to, it seems like we’ll always judge books by their covers — and same goes for your audience judging emails by their subject lines. Luckily our Senior Marketing Manager, Kolby Kloosterman, is here to offer tips on how to make those subject lines pop and boost email engagement!

Resources: SubjectLine.com, Email Marketing Tips from Jay Schwedelson, and 20 Tips to Write Catchy Email Subject Lines [+ Examples]

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Instagram is a great platform for staying up to date on your friends’ adventures. But is it a worthy investment for your business? Evenbound Senior Account Manager, Kolby Kloosterman, is here to help you figure that out! Disclaimer: Kolby has A LOT of fun managing our Instagram account, so her opinion may be a little biased…

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We broke down the real cost of HubSpot in a previous episode. But now you’re probably thinking, can my company actually afford that? In today’s episode, we crunch the numbers and take a serious, unbiased look at whether HubSpot is truly a match for your company, or not.

Evenbound's Blog:  What is the Real Cost of HubSpot?

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You know about SEO, but do you know the difference between onsite and offsite SEO? Our trusty SEO expert Ben Johnson is here to drop some knowledge about what each of these terms mean and how to use them to your advantage.

Evenbound's Free Website Grader

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The Evenbound team was fortunate to attend INBOUND22 both virtually and in-person in Boston, MA. We learned a lot and we want to share some of our key takeaways with you! Join Kolby and a panel of Evenbounders for this special episode of the Marketing in Minutes podcast as they discuss their favorite moments from this year's conference. 

Jay's Email Marketing Tips from INBOUND

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We can’t always predict the future, but sometimes we get pretty darn close. In today’s episode, videographer Kyle Werner shares his thoughts on what video marketing will look like in 2023, and how to prepare your business for those changes. Tune in! 

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When you ask most HubSpot Solutions Partners (and even HubSpot themselves) how much HubSpot costs, they’ll direct you to the HubSpot Pricing Page. While that gives a helpful ballpark estimate, it’s probably not the answer you’re looking for. Today we give you the full scoop, and even uncover some hidden costs! HubSpot pricing page Trusted HubSpot partner agency (like us!)

Our blog article: https://evenbound.com/blog/real-cost-hubspot 

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