Join us in today's episode as Gary has a conversation with journalist Jasper Mulder with Adformatie. Diving into the ever-changing world of advertising, they chat about everything from the game-changing role of social media platforms to important stuff like brand accountability. Gary emphasizes that social media isn't just about getting noticed—it's a powerful tool for learning about what consumers really want. Discover the perks and potential of building your brand via social media, understand the crucial role of creativity and learning the platform, and consider the advantages of reaching the right people at the right scale.

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