In the midst of uncertainty, many local businesses are worried about keeping their doors open. Some have been forced to shut down a second time, and some are worried that they're next. If you're a local business, you need to be focused on bringing in revenue no matter what your situation is, and this is an easy campaign that you can implement to make that happen! In this episode, I break down the type of ad, offer, creative and copy you can use to implement this campaign yourself! 

Join me with Female Entrepreneur and Sales Coach Leslie Lyons as we cover sales in a whole new way!

Learn how you can use your personal values and beliefs to craft a sales message that attracts the right people, and tells the wrong people to keep looking. In today's world, neutral just doesn't cut it.

You don't have to join n on any and every cause, issue or conversation to make it work - you just need to understand your core beliefs, which of them align with your target market, and have a plan to help you integrate them into your current social media, marketing and sales efforts!

If you want to learn more about working with me, visit allibloydmedia.com/book to schedule a call and see how I can help!

In the wake of the ongoing 2020 presidential election, the Dominion Voting System glitches, used in over 30 states, that has proved to have caused massive counting issues in many states thus far, got me thinking about the data in our ad accounts and how many in the industry use it to inflate their numbers and deceive prospects and buyers. This episode talks about the ways that your data can deceive you, how people use it to inflate the numbers, and how to look for inconsistencies that may show your information to be compromised. Take control of your own data and actions by understanding the numbers you need to know, educating yourself of what they mean and making it a priority to Trust, yet Verify all of the data we?re presented so that we are not the next victim of glitch, reporting error, or worst of all, intentional deception. This is a must listen.

In this episode, I'm joined by copywriter and ad expert Mark Coulter. Mark has had extensive experience with advertising local businesses and helping local agencies market themselves effectively. In this episode, we cover 3 success tips that you can implement to improve your copywriting no matter what your business does or the market you sell to. While simple, these are incredibly powerful suggestions that have the ability to turn around your advertising results. As copywriting affects every aspect of your marketing, this is definitely an episode you don't want to miss! 

Many businesses fail to understand their customer buying cycle, let alone how to leverage that knowledge in their advertising. In this episode, we'll cover the different awareness levels that each customer goes through before making a purchase, and how it corresponds to your social media ad campaigns. Want to learn how I can help you implement this system into your own advertising or agency? Book a call to learn more: alliebloydmedia.com/local-call

In this episode, we will cover how your local business can maximize your Black Friday sales! Local businesses not only compete with each other for black Friday dollars, they compete with every online company in the world. Black Friday is the biggest sales day of the year, and there are so many ways you can take advantage of it for you local business.

On today's episode of the Marketing Ink Podcast, Rachel "Money Honey" Richards breaks down her journey to retiring at 27 with $10,000 a month in passive income, and how you can add passive income into your own financial plan. Managing revenue, expenses and investments may not be the sexiest aspects of entrepreneurship, but they're some of the most critical. Make sure you're putting your money to work for you by tuning in and learning "How to Manage your Business Finances More Effectively" on this episode!

Oli Billson is an 8 figure business owner who started his first local business at the age of 15. By 18, he had successfully franchised his business and took the practices and processes he had created to allow other aspiring business owners to profit off of them. In this episode, Oli shares his journey into the understanding of how to create a business inside of a business, and how you can do the same. Oli is my personal mentor and an amazing entrepreneur, and I’m so excited to share this episode with you! If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/book

Getting consistent, predictable results is easy when you have a system that works, and when your system works, you invest with confidence in your marketing!

When you invest aggressively in something that works, you get a strong return on investment, which grows your business. See how that works? In order to do that, you need more than an ad - you need a system. A system that's built in the right way that not only generates leads but converts them to clients, with a strong and timeless back end strategy.

If you want to learn how easy marketing a local business can be, the most effective facebook ads for local businesses, or what strong social media marketing for local businesses actually looks like... you need this episode!

Listen as Ad Zombies founder, Ken "Spanky" Moskowitz shares his H5 framework for high converting ad copy. Learn his "secret sauce" and tips to creating attention-grabbing headlines that can quickly transform your ad conversion.