In this episode, Keaton Turner reflects on attending an Indy event with his son and shares admiration for Collars and Co shirts. He acknowledges listener feedback and expresses gratitude for DK Pond Builder. The episode features insights from Brian Funk's video and marketing advice from Dawn Ketchel, highlighting the importance of understanding target audiences and steering clear of spammy tactics. Keaton discusses the significance of transparency and authenticity in marketing, noting a trend towards genuine content. He addresses the fear of starting content creation, emphasizing storytelling and personal branding's power. The episode concludes with a recap, encouragement to build a brand, and closing thoughts with a call to action.

(0:42) Keaton's self-reflection and Indy event with son

(2:46) Collars and Co shirt praise and details

(4:16) Listener reviews and DK Pond Builder appreciation

(7:38) Brian Funk's video and Dawn Ketchel's marketing advice

(14:12) Knowing your target audience and avoiding spammy tactics

(25:22) Embracing transparency and authenticity in marketing

(31:28) The shift towards real, raw content in marketing strategies

(33:41) Tackling fear and the importance of starting in content creation

(37:05) The power of storytelling and personal branding

(42:10) Episode recap and encouragement to build a brand

(45:19) Closing thoughts and call to action