This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights!
They discusss
- From Mental Health Clinician to Mompreneur
- Transitioning from Social Work to Product Business
- Leveraging ADHD in Business
- Working in the Business vs. Working on the Business
- The Four Key Components of Business Success
- The Importance of Rest
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection. As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it!

In this episode, we talk about:
- The real challenges of dealing with rejection in business
- Strategies for dealing with rejection in client situations and for receiving criticism
- Rejection is not personal
- Setting healthy boundaries and being authentic in marketing and visibility efforts
- Cleaning your email lists and understanding the benefits of unsubscribes
- And so much more

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur.

They discuss:
- Waking Up Your Imagination
- Playing with Your Imagination
- Stretching Your Imagination
- The Power of Boredom and Stillness
- Bringing Your Child Along for the Ride
- and more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Michelle is sitting down with the delightful Dolly Delong to geek out about all things systems and workflows for busy entrepreneurs.
They discuss:
- How having solid systems helped Dolly build her flourishing photography business
- Why business owners need solid systems and workflows
- Example of a freelancer's contact page workflow and you can wow your future clients
- Tips for getting started with systems and workflows

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers.
They discuss:
- The struggle of balancing being a parent, holding down a job and trying to build a business
- The importance of embracing the messy journey of doing business around other priorities
- Lindsay's best tips for staying focused and productive
- Creating powerful systems to support you
- Leaning into the plus sides of being multi-passionate

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales!

Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't!

In this episode we're talking about:
What selling is really about as business owners
Selling how you like to buy
Sales mindset
Sleazy traps to not fall into
And so much more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favorites and our personal picks - to help you start this new year on the right foot. In this final episode in the series, we’re bringing back "Scheduling strategies to do it all without losing your mind”. This is THE fan-favourite episode from the past 2 years of the podcast! In this episode, we go behind the scenes and talk about our own personal strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses and balancing the urgent and immediate tasks of raising a family.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit yourself into processes that kinda work or finally tapping into your true potential.

As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁)
Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects.
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On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things.
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Both approaches have their pros and cons, and it's important to understand which one works best for you and your business.
In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes.

Timestamps
- 00:27 Olivia explains top-down thinking
- 01:53 Michelle explains bottom-up thinking
- 02:32 The pros and cons of each method
- 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes
- 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives
- 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking
- 11:37 Starting with the lowest resistance tasks
- 13:14 Picturing the end goal and indulging in the creative side
- 13:33 Breaking down the milestones and focusing on the first few tasks
- 14:38 Crossing off tasks and quantifiable checks
- 16:56 Losing willpower along the way
- 19:14 Managing multiple projects
- 21:10 The importance of understanding the end goal and how it fits into the bigger picture
- 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances
- 22:17 The benefits of externalizing your process and finding a community for accountability
- 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses
- 26:20 Leaning into what comes easily to you and adjusting to that

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Navigating Neurodivergence In Business: How Our Unique Brains Affect Our Work”. This is one of our personal favourite episodes because embracing the way our unique brains work has been pivotal in now only growing our businesses but actually enjoying what we do day in and day out.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own.

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.
They discuss:
The different kinds of collaborations
How to get over “collaboration FOMO”
The importance of knowing yourself
Testing what works
Collaboration tools we love
How we turned barriers into assets
How to get started with collaborations

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com