This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales!

Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't!

In this episode we're talking about:
What selling is really about as business owners
Selling how you like to buy
Sales mindset
Sleazy traps to not fall into
And so much more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favorites and our personal picks - to help you start this new year on the right foot. In this final episode in the series, we’re bringing back "Scheduling strategies to do it all without losing your mind”. This is THE fan-favourite episode from the past 2 years of the podcast! In this episode, we go behind the scenes and talk about our own personal strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses and balancing the urgent and immediate tasks of raising a family.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit yourself into processes that kinda work or finally tapping into your true potential.

As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁)
Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects.
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On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things.
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Both approaches have their pros and cons, and it's important to understand which one works best for you and your business.
In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes.

Timestamps
- 00:27 Olivia explains top-down thinking
- 01:53 Michelle explains bottom-up thinking
- 02:32 The pros and cons of each method
- 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes
- 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives
- 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking
- 11:37 Starting with the lowest resistance tasks
- 13:14 Picturing the end goal and indulging in the creative side
- 13:33 Breaking down the milestones and focusing on the first few tasks
- 14:38 Crossing off tasks and quantifiable checks
- 16:56 Losing willpower along the way
- 19:14 Managing multiple projects
- 21:10 The importance of understanding the end goal and how it fits into the bigger picture
- 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances
- 22:17 The benefits of externalizing your process and finding a community for accountability
- 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses
- 26:20 Leaning into what comes easily to you and adjusting to that

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Navigating Neurodivergence In Business: How Our Unique Brains Affect Our Work”. This is one of our personal favourite episodes because embracing the way our unique brains work has been pivotal in now only growing our businesses but actually enjoying what we do day in and day out.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own.

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.
They discuss:
The different kinds of collaborations
How to get over “collaboration FOMO”
The importance of knowing yourself
Testing what works
Collaboration tools we love
How we turned barriers into assets
How to get started with collaborations

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're excited to be sharing a behind-the-scenes peek at our annual planning processes and goal-setting strategies to hopefully spark some meaningful, and maybe out-of-the-box, ideas as you do the same.

In this episode we talk about:
- Our planning processes for our individual businesses and the joint business
- Scheduling strategies for the year including planning for holidays, launches and more
- Setting goals vs projects
- Our words (or intentions!) of the year
- Picking the right shiny ideas AND accommodating yourself as you chase your shiny ideas
- Looking for places to streamline, optimize and simplify our businesses
- Focusing on how you want to feel throughout the year
- And more!

We also mention our brand new group program Simplify which is currently open for the founders round that kicks off on January 8th!

And announce the Lookback Series for the podcast coming in January where we'll be reairing some of our favorite episodes from the past 2 years.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we're taking a look back at the year and sharing our honest thoughts on what went well, what didn't and our biggest lessons learned. And since we love this season for reflecting on our businesses we're also sharing some of our favorite prompts to help you look back at how things went for you in your own business 😘

In the episode, we chat about:
The biggest lessons learned and how we've grown (in all the ways) over the past year.
Some of the more memorable moments from 2023
Our key takeaways and insights gained from challenges and successes.
Plus our favorite tips for actually implementing lessons learned in the upcoming year
And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Olivia is talking with Jenna Hermans about:
- Addressing the common misconceptions and clichés surrounding self-care.
- Discussing the importance of prioritizing self-care basics for overall well-being.
- Highlighting the key elements of self-care, including sleep, nutrition, hydration, and movement.
- Providing practical tips and suggestions for incorporating self-care into a busy schedule.
- Emphasizing the long-term benefits of self-care and how it contributes to a more grounded and calmer life.
- And encouraging readers to prioritize their own self-care and find joy in the simple acts of self-nurturing.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia Radcliffe interviews Brittany Verlenich, a content strategist and social media manager. Brittany shares her expertise in helping teacherpreneurs and mompreneurs leverage social media to grow their email lists and increase sales. She emphasizes the importance of understanding the goals of each social media platform and tailoring content to fit those goals. Brittany also discusses the concept of a static feed strategy and how it can be effective for certain types of businesses. She provides insights into understanding social media algorithms and how to work with them rather than against them. Brittany also offers advice on creating content when feeling stuck and shares strategies for converting followers into clients.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com