This week on Marketing Like a Mother we're excited to be sharing a behind-the-scenes peek at our annual planning processes and goal-setting strategies to hopefully spark some meaningful, and maybe out-of-the-box, ideas as you do the same.

In this episode we talk about:
- Our planning processes for our individual businesses and the joint business
- Scheduling strategies for the year including planning for holidays, launches and more
- Setting goals vs projects
- Our words (or intentions!) of the year
- Picking the right shiny ideas AND accommodating yourself as you chase your shiny ideas
- Looking for places to streamline, optimize and simplify our businesses
- Focusing on how you want to feel throughout the year
- And more!

We also mention our brand new group program Simplify which is currently open for the founders round that kicks off on January 8th!

And announce the Lookback Series for the podcast coming in January where we'll be reairing some of our favorite episodes from the past 2 years.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we're taking a look back at the year and sharing our honest thoughts on what went well, what didn't and our biggest lessons learned. And since we love this season for reflecting on our businesses we're also sharing some of our favorite prompts to help you look back at how things went for you in your own business 😘

In the episode, we chat about:
The biggest lessons learned and how we've grown (in all the ways) over the past year.
Some of the more memorable moments from 2023
Our key takeaways and insights gained from challenges and successes.
Plus our favorite tips for actually implementing lessons learned in the upcoming year
And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Olivia is talking with Jenna Hermans about:
- Addressing the common misconceptions and clichés surrounding self-care.
- Discussing the importance of prioritizing self-care basics for overall well-being.
- Highlighting the key elements of self-care, including sleep, nutrition, hydration, and movement.
- Providing practical tips and suggestions for incorporating self-care into a busy schedule.
- Emphasizing the long-term benefits of self-care and how it contributes to a more grounded and calmer life.
- And encouraging readers to prioritize their own self-care and find joy in the simple acts of self-nurturing.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia Radcliffe interviews Brittany Verlenich, a content strategist and social media manager. Brittany shares her expertise in helping teacherpreneurs and mompreneurs leverage social media to grow their email lists and increase sales. She emphasizes the importance of understanding the goals of each social media platform and tailoring content to fit those goals. Brittany also discusses the concept of a static feed strategy and how it can be effective for certain types of businesses. She provides insights into understanding social media algorithms and how to work with them rather than against them. Brittany also offers advice on creating content when feeling stuck and shares strategies for converting followers into clients.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Michelle Pontvert and Olivia Radcliffe discuss the changes they made to their membership program, the Shiny Squirrel Chaser’s Club and how you can take your own offers from 1.0 to 2.0 status (and beyond).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the fifth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the fourth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the third episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the second episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com