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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Real estate may look like showings and closings, but the real magic happens behind the scenes. In this episode, we welcome Alexandra Baca, founder of Rise Transactions, to uncover how she turned administrative mastery into a thriving business supporting top-tier agents. From military life and motherhood to mentoring a team of moms and building a referral-based empire, Alex shares how heart, hustle, and human connection can’t be replaced by automation. 

Three Key Topics Discussed:

1. From Educator to Entrepreneur: Owning the Pivot: Alex shares her unconventional journey from political campaigns and preschool directing to launching Rise Transactions, proving that growth often comes from curiosity and courage, not a linear path. Check out more Female Entrepreneur Empowering Journeys!
2. Building a Team with Heart: Alex opens up about leading a fully remote team of military spouses and moms, mentoring them with purpose and giving them room to grow under her umbrella. It's leadership that prioritizes flexibility and empowerment. Check out this Guide to Elevate Your Purpose-Driven Business!
3. Competing with AI by Being Unforgettable: In a tech-driven world, Alex breaks down why personalized communication, quick thinking, and relationship-building are her business's biggest differentiators, and how she’s navigating the rise of automation and global VAs. Learn about how you can use AI to your advantage!

Follow Alex:
Rise Transactions | Instagram
Rise Transactions | Facebook
Rise Transactions | Website

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Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker

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Listen to part 1 here!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In the second part of our conversation with Tara Jenkins, board-certified music therapist and founder of Harmony in Dementia, we discuss what it really takes to build confidence in your business. From letting go of perfectionism to learning the power of vulnerability, Tara shares how embracing the messy middle has fueled her entrepreneurial journey. If you missed part one, go back and catch up; this episode picks up right where we left off!

Three Key Topics Discussed:

1. Letting Go of Perfection in Entrepreneurship: Tara reflects on her journey from striving for perfection to embracing the messy middle in her work and business. She shares how letting go of rigid standards opened up new levels of creativity and confidence.
2. The Role of Connection in Building Confidence: Building authentic relationships with like-minded people has been crucial to Tara’s growth. Tara shares how networking and genuine conversations have played a key role in boosting her confidence as a business owner.
3. Overcoming Marketing Challenges and Embracing Imperfection: From misconceptions about music therapy to marketing struggles with privacy, Tara talks about her biggest marketing challenges and how she’s found success by staying authentic and intentional. Learn how to Stand Out by Being Authentically You!

Follow Tara:
Tara Jenkins | LinkedIn
Harmony in Dementia | Facebook
Harmony in Dementia | Instagram
Harmony in Dementia | TikTok
Harmony in Dementia | Website

Dare to be Wickedly Branded

Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker

Send us Fan Mail

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What happens when your personal story becomes the heartbeat of your business? In this episode, I chat with Tara Jenkins, board-certified music therapist and founder of Harmony in Dementia, about building a business that’s as healing for the entrepreneur as it is for the clients they serve. From the power of music in dementia care to managing chronic health challenges while running a solo practice, Tara’s story is an inspiring look at how to lead with passion, adaptability, and purpose, especially when life gets messy.

Three Key Topics Discussed:

1. The Healing Power of Music in Dementia Care: Tara explains how music bypasses damaged neural pathways and fosters connection for those living with dementia, often unlocking emotional responses and memories when words no longer work. Learn more about the Power of Connection here!
2. Building a Purpose-Driven Business in the Messy Middle: From a toxic workplace to starting her own practice, Tara shares how personal challenges shaped her entrepreneurial path and gave her the clarity to serve others with intention. 
3. How Transparency and Boundaries Fuel Confidence: We discuss what it really looks like to manage chronic health issues as a solo entrepreneur and how being honest with clients builds deeper trust and sustainability.

Follow Tara:
Tara Jenkins | LinkedIn
Harmony in Dementia | Facebook
Harmony in Dementia | Instagram
Harmony in Dementia | TikTok
Harmony in Dementia | Website

Dare to be Wickedly Branded

Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker

Send us Fan Mail

Listen to part 1 here!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In part two of this inspiring conversation with systems and strategy expert Shanae Walker, we discuss how to rebuild from burnout, set boundaries with grace, and design processes that protect your peace and fuel your growth. From prayer and purpose to productivity and people, this episode is a masterclass in leading with alignment, building with intention, and showing up authentically in business and life. Whether you’re restructuring your operations or just trying to remember who you are beneath the busy, this episode is a permission slip to slow down, reset, and realign.

Three Key Topics Discussed:

1. Rebuilding After Burnout: Shanae shares how she used her 4P framework,Prayer, Purpose, Productivity, and People, to come back from burnout stronger and more aligned than ever. 
2. Systems & Boundaries for Sustainable Growth: Discover how systems support your sanity, why boundaries are essential for leadership, and how to create protected time that empowers your vision.
3. Confidence Through Clarity & Connection: From testimonials to storytelling, Shanae explains how consistency builds confidence, and how authentic relationships fuel both marketing and mission.

Follow ShaNae:
ShaNae Walker | Instagram
ShaNae Walker | Facebook
The Silent Partner | Website

Dare to be Wickedly Branded

Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker

Send us Fan Mail

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, I sit down with ShaNae Walker, operations strategist and founder of The Silent Partner, to explore how Christian women entrepreneurs can grow their businesses with purpose, clarity, and systems that serve both their faith and their families. From battling burnout to building out the 4 P’s: Purpose, Perception, Productivity, and People, this conversation dives deep into what it really takes to run a profitable business without losing yourself. It’s faith-fueled, systems-savvy, and packed with truth bombs every mission-driven entrepreneur needs to hear.

Three Key Topics Discussed:

1. Purpose & Alignment: Shanae and Beverly talk about how rediscovering your childhood passions, faith, and inner voice can guide you toward business alignment and fulfillment.
2. Systems, Structure, and Support: We explore the power of operational systems and calendars not just for scaling a business, but for bringing peace to your everyday life. Need support finding a clear vision to transform your business? Try this!
3. From Burnout to Overflow: Through stories of exhaustion and breakthroughs, this episode reminds us that clarity, delegation, and boundaries create sustainable impact. 

Follow ShaNae:
ShaNae Walker | Instagram
ShaNae Walker | Facebook
The Silent Partner | Website

Dare to be Wickedly Branded

Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker

Send us Fan Mail

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What if confidence in business isn’t about doing more but getting clear on who you are, what you stand for, and who you’re here to serve? In this powerful Season 5 premiere, Beverly shares how clarity becomes your secret weapon, simplifying decisions, aligning your message, and unlocking a magnetic confidence that feels natural and true. This is Part 1 of a special 3-part series designed to help you gain confidence and step boldly into visibility. Tune in for fresh insights, relatable stories (including a little Wizard of Oz magic), and your first action step toward showing up with purpose and power. 

Three Key  Marketing Topics Discussed:

1. Why Clarity Is More Powerful Than Confidence Alone: Beverly unpacks how clarity simplifies decision-making, eliminates second-guessing, and becomes the foundation for bold, aligned action in your business. Read more about Clarity & Confidence here!
2. The Wizard of Oz Analogy: You Already Have What You Need: Using the Tin Man, Lion, and Scarecrow as metaphors, Beverly shows how entrepreneurs often overlook the courage, wisdom, and heart they already possess.
3. Three Ways Clarity Magnetizes Your Brand: Learn how clarity impacts your messaging, builds belief in your offer, and creates a natural, magnetic confidence that draws the right people in. 

Dare to be Wickedly Branded

Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker

Send us Fan Mail

Thank you for following along with us on this journey! Please enjoy season 5 of the Spark & Ignite Your Marketing Podcast. 

Dare to be Wickedly Branded

Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker

Send us Fan Mail

Check out Part 1 and Part 2 of the mini series!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In the final part of the Awakening Your Brand Magic series, I walk you through the amplification stage: the moment when your brand stops hiding and starts shining. It’s time to turn your activated brand into a visible force, one that is magnetic, intentional, and fully aligned with who you are. In this episode, I share how to grow your brand in a way that doesn’t feel loud, salesy, or exhausting, but instead feels like you: genuine, consistent, and impactful. Ready to amplify your brand magic? Let’s dive in!

Three Key Topics Discussed:

1. Choosing Aligned Visibility Channels: Not all platforms are your platforms. Beverly discusses how to pick the visibility channels that align with your energy and where your dream clients already hang out, so you can show up consistently without the overwhelm.
2. Creating Consistent, Story-Driven Content: Learn how to keep the momentum flowing with story-driven content that resonates with your audience. I share how to balance your personal story, client transformations, and your unique point of view to connect with your ideal clients. Check out more information about the Power of Storytelling!
3. Systemizing Without Losing Your Soul: To maintain consistency without burnout, Beverly emphasizes the importance of creating structured systems behind the scenes. Learn how to schedule, repurpose, and batch your content to stay creative and aligned without feeling overwhelmed. Click here for more Magical Marketing Tips!

Dare to be Wickedly Branded

Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker

Send us Fan Mail

Listen to part 1 here!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In part two of our conversation with Liz Fisher, founder of Tap Into Health, we dive deep into the power of authenticity, emotional maturity, and the importance of embracing your true self in business. Liz shares the key to awakening your brand magic—stopping the hustle and letting things unfold in their own time. She talks about how being honest with your audience and focusing on what truly matters can lead to a stronger, more aligned business. Plus, she shares her thoughts on marketing mistakes, managing self-doubt, and the importance of trusting the process. This episode will inspire you to embrace your uniqueness and step into your brand with confidence. 

Three Key Topics Discussed:

1. Authenticity and Emotional Maturity in Business: Liz discusses how embracing emotional maturity and letting go of societal expectations led her to build a more authentic business. She emphasizes the importance of being true to yourself in entrepreneurship and how it can transform your brand.
2. Balancing Hustle with Letting Go: Liz opens up about the internal struggle between being a driven, type-A personality and allowing things to unfold naturally. She shares how finding that balance between hard work and letting go has been key to her entrepreneurial journey. Learn more about finding clarity and balance in your business here!
3. Marketing Mistakes and Lessons Learned: Liz talks about her experience with marketing mistakes, including paying for ineffective ads and offering free content to build a following. She discusses how trial and error led her to realize that less is more in both marketing and business growth.

Follow Liz:
Liz Fisher | LinkedIn
Tap Into Health | Website
Tap Into Health | Instagram
Tap Into Health | Facebook
Tap Into Health | Podcast

Dare to be Wickedly Branded

Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker

Send us Fan Mail

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this new episode, I’m joined by Liz Fisher, the founder of Tap Into Health, an EFT Practitioner and soon-to-be Clinical Hypnotherapist. Liz shares her personal journey from struggling with trichotillomania, panic disorder, and emetophobia to finding freedom through Emotional Freedom Techniques (EFT) and hypnosis. Liz’s powerful transformation led her to dedicate her life to helping others break free from emotional and physical blocks, like chronic pain, anxiety, and phobias. Listen in as we dive into her approach and how her personal story has become her most powerful marketing tool.

Three Key Topics Discussed:

1. Liz's Personal Healing Journey with EFT: Liz opens up about her experience with trichotillomania and how EFT was the only method that helped her break free. She shares her journey of overcoming not just hair-pulling but also panic disorder and emetophobia, and how these personal battles shaped her career. Learn more about the Power of Connection here!
2. How EFT Works to Heal Emotional and Physical Blocks: Liz explains how EFT (tapping) can address a wide range of issues, from minor trauma to severe phobias. She walks us through the process of tapping on specific acupressure points to clear blocked energy and rewire subconscious beliefs.
3. The Role of Hypnotherapy in Enhancing EFT: Liz talks about the synergy between tapping and hypnosis, and how combining these modalities offers deeper healing for her clients. She discusses how hypnosis helps her clients access their subconscious to clear trauma more effectively and long-lasting.

Follow Liz:
Liz Fisher | LinkedIn
Tap Into Health | Website
Tap Into Health | Instagram
Tap Into Health | Facebook
Tap Into Health | Podcast

Dare to be Wickedly Branded

Support the show

PS. If you want your marketing to feel a little more magical:

• Get our weekly newsletter
 WickedlyBranded.com/Newsletter

• Read Marketing For Entrepreneurs - Revised Edition

• Invite Beverly Cornell as a guest speaker