Marketing Mantra

This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward.

Tune in to the full episode to learn more about Matthew Woodward's thoughts on the evolving SEO landscape: https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc

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Follow us on social media:

Facebook: facebook.com/99signalsblog

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

YouTube: youtube.com/c/99signals

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I'll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my marketing blog. His in-depth articles and tutorials really helped me build my site’s authority and improve my search rankings. 

His immensely popular award-winning internet marketing blog https://www.matthewwoodward.co.uk has over 180,000 subscribers and has generated over 4 million unique visits since he started blogging in 2012. 

Since starting his blog, Matthew has helped thousands of people reach new levels of success. All of his content is focused on helping you to either increase your traffic or increase your profits which has led him to pick up a range of awards and develop an enthusiastic following.

In this episode, we’ll be talking about SEO in general and link building in particular. Matthew will talk about the role of link building in the rapidly evolving SEO landscape and share 3 of his favourite link building strategies. 

So sit back and enjoy this episode, and be sure to take notes. As always, feel free to get in touch via Anchor voice messages or drop me an email at [email protected].

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Resources discussed in the episode:

Matthew Woodward's blog - https://www.matthewwoodward.co.uk/ [Download Matthew's 2x intelligent spreadsheets to steal your competitors' SEO strategy]

[Blog Post] How to Steal Your Link Building Strategy - https://www.matthewwoodward.co.uk/steal-link-building-strategy/

Matthew Woodward's SEO Resources - https://www.matthewwoodward.co.uk/seo/

Matthew Woodward's YouTube Channel - https://www.youtube.com/user/mattwoodwarduk

Matthew's SEO Agency - https://www.searchlogistics.com/

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people  how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers.  His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp. 

The theme of this episode is "The Art of Paid Content Promotion."  If you're a marketer or blogger who's looking for ways to leverage your existing content through paid channels like Facebook ads, you're going to enjoy listening to this episode. Be sure to take notes as we cover the following topics in this episode:

I hope you find this episode useful. As always, feel free to get in touch via Anchor voice messages or drop me an email at [email protected].

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Resources discussed in the episode:

The Definitive Guide to Paid Promoted Content: Facebook Edition - https://www.ampmycontent.com/promoted-content/

Growth Hackers - https://growthhackers.com/posts

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In episode 27 of Marketing Mantra, I share my thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with the new digital money. 

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Resources discussed in the episode:

Facebook Libra White Paper - https://libra.org/en-US/white-paper/

Facebook announces Libra cryptocurrency: All you need to know (via TechCrunch)

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I'll be joined by Vlad Calus, co-founder of Planable — an incredible tool that I recommend — and he'll talk about auditing your marketing team's productivity and upgrading their results. He will also share his experience on how to succeed as an online entrepreneur, find your first customers, building your own marketing team from scratch, and outsourcing time-consuming tasks that value less. 

If you've never heard of Planable, here's a brief introduction: Planable is a social media collaboration tool for marketing teams, digital agencies and freelancers. With Planable, you can collaborate with your teammates and clients on content calendar in the most visual way. It's used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, and SkyTeam.

Now here's a short intro about our special guest guest Vlad Calus:

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two of his friends, built Planable at when he was 19 and became an honoree Forbes 30 Under 30 when he was just 22. He's been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network, and many others. 

He recently self-published his first book, called “Marketing Teams of the Future”. The book navigates content marketing’s journey from the early beginnings, then dives into a profound analysis of today’s industry, and proposes several solutions on how to prepare your marketing team for the next decade. You can download the eBook for free in the resource section of this description. 

I’m so excited to share my conversation with Vlad Calus with you. Be sure to take notes!

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Resources discussed in the episode:

Planable Free Trial

Marketing Team of the Future by Vlad Calus - Download Link

Collaboration Tools

Zoom.us to connect with anyone anywhere

Airtable for spreadsheets on steroids.

Asana for task management

Dropbox for assets management

Planable for content management creation

InVision App for prototyping

Frame for creating video content

ConvertKit for email marketing tools you need to grow your blog and business

Slack for the transparent environment

Front App to simply collaborate on email support

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Follow us on social media:

Facebook: facebook.com/99signalsblog 

Instagram: instagram.com/99signals 

Twitter: twitter.com/99signalsblog 

YouTube: youtube.com/c/99signals

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

When it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike can achieve phenomenal growth by investing in Facebook ads. 

But did you know you could also use Facebook ads to grow your email list? That's the topic I'll be discussing with my special guest for this episode, Lucas Lee-Tyson. Lucas is a Facebook ads consultant and serial entrepreneur. He is the founder of Growth Cave, a place where marketers and entrepreneurs alike can learn how to create and manage their own profitable Facebook ad campaigns. 

You can also find him on Twitter @lucasleetyson.

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

We are so excited to launch a new series at Marketing Mantra called the "Startup Culture Series" — where we'll focus on unique case studies and share our views on startup best practices. I'll be joined by my co-host, Raksha Shenoy (my wife 😀) who has over a decade of experience in the HR space. She has worked with, and advised, interesting growth-stage startups and is passionate about the growth culture in startups.  In today's episode, we'll be talking about the unique work culture of Zappos. In particular, we'll examine their practice of paying $2000 to new hires to quit and see if it's a good tactic to retain the best hires. 

 To learn more about the Zappos culture, we highly recommend you grab a copy of Delivering Happiness by Tony Hsieh, CEO of Zappos. 

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I share my thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided to pull the plug on one of its most iconic brands.

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I reveal a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy. 

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Resources discussed in this episode:

Facebook Ad Library - https://www.facebook.com/ads/library/

Watch the Facebook Ad Library tutorial here: https://www.youtube.com/watch?v=lM5u8h2_yyc

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Would you like to drive more traffic to your WordPress site? Then this episode is for you!

WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, I talk about 3 best (and 100% free) WordPress plugins you can use to generate more traffic for your website and boost user engagement. 

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3 WordPress plugins discussed in this episode:

Click to Tweet - https://clicktotweet.com/

Inline Related Posts - https://wordpress.org/plugins/intelly-related-posts/

Sumo Share - https://sumo.com/app/share

Other resources discussed in this episode:

Best Books for Entrepreneurs: 75+ Books Every Entrepreneur Should Read - https://www.99signals.com/best-books-for-entrepreneurs/

TARS Chatbots (https://www.99signals.com/go/tars/) [Use code “99SIGNALS_TARS” to Get 20% off]

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.