Marketing Mantra

Marketing Mantra

By Sandeep MallyaBusinessMarketing
Download on the App Store

Marketing Mantra episodes

  • Ep. #37 - Google BERT Update: What You Need to Know

    In this episode, I’ll be talking about BERT which is Google’s latest algorithm update. On October 25, 2019, Google made an official announcement on their blog that they had rolled out a new search algorithm update called BERT. Google is calling it their most important update in the last five years. Tune in to this episode to learn more about how BERT will impact search results and what it means for SEO in the long run.

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Follow us on social media:

    Facebook: facebook.com/99signalsblog

    YouTube: youtube.com/c/99signals

    Instagram: instagram.com/99signals

    Twitter: twitter.com/99signalsblog

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

    6 min
  • Ep. #36 - "The Millennials" Author Subramanian Kalpathi Interview

    In this episode, we'll be joined by Subramanian Kalpathi, author of "The Millennials." He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration. 

    This episode is hosted by Raksha Shenoy, who worked with Subramanian Kalpathi at KNOLSKAPE. 

    About Subramanian Kalpathi

    Subramanian Kalpathi (Subbu) began his career as an L&D specialist with Infosys Technologies Ltd in 2006. Hired as a Software Engineer from campus, he signed up for the role of a Learning Professional and trained over 2500 freshers and lateral hires over a period of two years. From 2008 to 2010 he pursued his MBA from Loyola Institute of Business Administration (LIBA), and was awarded the best outgoing student at the time of graduation.


    Subbu eventually moved back to L&D with a boutique learning firm. He leveraged his core design and facilitation skills, delivering behavioural learning interventions for firms across sectors. During this time, he dabbled in Improv, performed on stage and blended learning from theatre into his behavioural programs as well.

    In September 2016, Penguin published "The Millennials: Exploring The World Of The Largest Living Generation." The book has received wide accolades and found a spot among the Amazon Memorable Books List of 2016. In the same year, Subbu was invited to share his views at the World Economic Forum (WEF) in Davos, representing the Mumbai hub of the WEF Global Shapers Community.

    Subbu is currently Senior Director at KNOLSKAPE, and has been tasked with setting up the KNOLSKAPE Insights Center (KIC). He is a Certified Coach (Neuro-Leadership Institute, erstwhile RCC), and a visiting faculty at his alma mater, LIBA.

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    Order "The Millennials: Exploring the World of the Largest Living Generation" by Subramanian Kalpathi on Amazon: https://www.amazon.in/Millennials-Exploring-Largest-Living-Generation/dp/8184007000

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    More Resources for Entrepreneurs:

    75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

    10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

    10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

    -=-=-=-=-

    Follow us on social media:

    Facebook: facebook.com/99signalsblog

    YouTube: youtube.com/c/99signals

    Instagram: instagram.com/99signals

    Twitter: twitter.com/99signalsblog

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

    27 min
  • Ep. #35 - This Month in Social Media: Facebook Hiding Like Counts & Other Top News Stories

    Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing.

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Follow us on social media:

    Facebook: facebook.com/99signalsblog

    YouTube: youtube.com/c/99signals

    Instagram: instagram.com/99signals

    Twitter: twitter.com/99signalsblog

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

    ---
    Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message
    7 min
  • Ep. #34 - The Best Podcast Analytics Tool

    If you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there's a tool that provides accurate analytics data for podcasts. And it's 100% free. Tune in to this episode to learn more about this incredibly useful podcast analytics tool.

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    Visit https://chartable.com to create your free account and start tracking the download stats of your podcast.

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Follow us on social media:

    Facebook: facebook.com/99signalsblog

    YouTube: youtube.com/c/99signals

    Instagram: instagram.com/99signals

    Twitter: twitter.com/99signalsblog

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

    5 min
  • Ep. #33 - How Chatbot Landing Pages Can Boost Your PPC Conversion Rates w/ Ish Jindal from TARS

    In this episode, I'll be joined by Ish Jindal, co-founder of TARS Chatbots, a popular chatbot-building platform. TARS enables marketers to create chatbots that can be used for lead generation.

    We'll talk about the evolution of chatbots, Ish's entrepreneurial roots, and why he believes conversational landing pages created via chatbots are more effective than static landing pages. Really excited to have Ish on the show and I hope you find this episode insightful.

    Don't forget to sign up for a free 2-week trial of TARS to build your very own chatbot. 

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    Resources discussed in the episode:

    Sign up for a 2-week free trial of TARS - https://www.99signals.com/go/tars

    Chatbot Templates by TARS - https://hellotars.com/chatbot-templates/

    TARS Pricing Plans - https://www.99signals.com/go/tars-pricing/

    [Exclusive Discount Code] Use code 99SIGNALS_TARS to get 20% discount on all monthly subscriptions and 30% off on the annual subscription.

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Follow us on social media:

    Facebook: facebook.com/99signalsblog

    YouTube: youtube.com/c/99signals

    Instagram: instagram.com/99signals

    Twitter: twitter.com/99signalsblog

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

    39 min
  • Ep. #32 - The WeWork Fiasco, Explained: Why It’s a Cautionary Tale for Entrepreneurs & Investors

    In this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company's co-founder & CEO, Adam Neumann, WeWork has been making the news lately for all the wrong reasons. So in this episode, I'll break down the sequence of events that unfolded over the past few weeks that took WeWork from being a potential Wall Street darling to a cautionary tale. 

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    More Resources for Entrepreneurs:

    75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

    10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

    10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

    -=-=-=-=-

    Follow us on social media:

    Facebook: facebook.com/99signalsblog

    YouTube: youtube.com/c/99signals

    Instagram: instagram.com/99signals

    Twitter: twitter.com/99signalsblog

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

    8 min
  • Ep. #31 - This Month in SEO [August 2019 Edition]

    In this episode, I'll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019. 

    From Google's featured snippets algorithm update to Google making podcasts playable in search results, here are all the trending SEO news stories from August 2019 that you need to be aware of. 

    -=-=-=-=-

    Top 3 SEO News Stories in August 2019

    1. Google Makes Podcasts Playable in Search Results (Source: https://www.searchenginejournal.com/google-makes-podcasts-playable-in-search-results/320449/)
    2. Google Announces Featured Snippets Update (Source: https://www.searchenginejournal.com/google-featured-snippets-update/319553/)
    3. Bing Makes it Easier to Verify Sites in Bing Webmaster Tools (Source: https://www.searchenginejournal.com/bing-makes-it-easier-to-verify-sites-in-bing-webmaster-tools/321985/)

      4. -=-=-=-=-

      BONUS RESOURCES + FREE DOWNLOADS

      If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

      The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

      The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

      The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

      Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

      -=-=-=-=-

      Follow us on social media:

      Facebook: facebook.com/99signalsblog

      YouTube: youtube.com/c/99signals

      Instagram: instagram.com/99signals

      Twitter: twitter.com/99signalsblog

      -=-=-=-=-

      Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

      8 min
    4. Ep. #30 - This Month in Social Media [August 2019 Edition]

      In episode 30 of the Marketing Mantra podcast, I'll be discussing the top 3 social media news stories in August 2019. 

      From Tumblr getting sold to Autamattic Inc., the parent company of WordPress, for a fraction of what it was once worth, to Instagram suspending meme accounts with millions of followers, here are all the trending news stories in the world of social media marketing in the month of August.

      -=-=-=-=-

      Top 3 Social Media News Stories in August 2019

      1. Tumblr sold for 'less than $3 million' — six years after Yahoo paid $1.1 billion for it (Source: https://www.searchenginejournal.com/wordpress-parent-company-acquires-tumblr-for-shockingly-low-sum/320979/)
      2. Instagram suspends meme accounts with millions of followers (Source: https://www.searchenginejournal.com/instagram-purges-meme-accounts-shutting-down-pages-with-millions-of-followers/319053/)
      3. Twitter reveals that tweets with video attract 10x more engagement (Source: https://business.twitter.com/en/blog/creating-video-content-with-your-phone.html)

        4. -=-=-=-=-

        BONUS RESOURCES + FREE DOWNLOADS

        If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

        The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

        The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

        The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

        Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

        -=-=-=-=-

        Follow us on social media:

        Facebook: facebook.com/99signalsblog

        YouTube: youtube.com/c/99signals

        Instagram: instagram.com/99signals

        Twitter: twitter.com/99signalsblog

        -=-=-=-=-

        Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

        12 min
      4. Highlight: Matthew Woodward on Creating Content That Ranks Well in Google Search Results

        This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. In this segment, Woodward explains how you can go about creating content that ranks well in search engine result pages. 

        Tune in to the full episode to get actionable SEO and link building tips from Matthew Woodward - https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc

        -=-=-=-=-

        Follow us on social media:

        Facebook: facebook.com/99signalsblog

        Instagram: instagram.com/99signals

        Twitter: twitter.com/99signalsblog

        YouTube: youtube.com/c/99signals

        -=-=-=-=-

        Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

        2 min
      5. Highlight: A Sneaky Trick to Improve Your Facebook Ad Relevance Score

        This is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt.

        Tune in to the full episode to get more actionable tips and tricks on optimizing your Facebook ads: https://open.spotify.com/episode/11mwcwo3K2HbzmJsRwLbWX

        -=-=-=-=-

        Follow us on social media:

        Facebook: facebook.com/99signalsblog

        Instagram: instagram.com/99signals

        Twitter: twitter.com/99signalsblog

        YouTube: youtube.com/c/99signals

        -=-=-=-=-

        Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

        1 min

      About Marketing Mantra

      From the publisher's feed

      Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more.